SRAM headquarters in Chicago is the place, where cycling culture meets urban design at its absolute finest. The world’s second largest manufacturer of bike parts has transformed a former cold storage warehouse into a unique and multifunctional bike-friendly workspace.
An ad claims that people should treat cyclists like horses, but what exactly does this mean? According to the tongue-in-cheek video, this includes taking cyclists out for exercise around the stables and using encouraging phrases like “good boy!” as they jump over obstacles.
Whether you’re a road cyclist or a mountain biker, if you spend time on two wheels you will inevitably crash one day. Experience helps make crashes less frequent, but even the most experienced riders sometimes fall.
ADMIT it. Your bike was lonely this winter. It was mainly sitting in a shed, getting out for short spins to the cycle cafe during brief spells of good weather.
