SRAM headquarters in Chicago is the place, where cycling culture meets urban design at its absolute finest. The world’s second largest manufacturer of bike parts has transformed a former cold storage warehouse into a unique and multifunctional bike-friendly workspace.
An ad claims that people should treat cyclists like horses, but what exactly does this mean? According to the tongue-in-cheek video, this includes taking cyclists out for exercise around the stables and using encouraging phrases like “good boy!” as they jump over obstacles.
Whether you’re a road cyclist or a mountain biker, if you spend time on two wheels you will inevitably crash one day. Experience helps make crashes less frequent, but even the most experienced riders sometimes fall.
