The ride will begin at 9 a.m. and wrap up around 1 p.m., covering a 60–70 km loop through northern France. To make the experience inclusive for all levels, participants will be divided into three groups based on their pace. No matter your speed, you’ll be part of the shared joy of cycling in good company.
The day’s starting point will be a buzzing Škoda village next to the Arena Stade Couvert in Lille. This will be more than just a meeting point—it’s a full experience. Riders can enjoy pre- and post-ride coffee from the Škoda Elroq coffee car, browse exclusive Škoda We Love Cycling merchandise, and take advantage of on-site facilities and support. It’s a community hub built to welcome everyone from hardcore fans to casual riders.
Adding to the atmosphere will be Škoda Auto’s Azubi Project car—a unique service vehicle built entirely by Škoda apprentices to support cyclists on the road. It will be present alongside the iconic Škoda Leading Car, tying the social spin directly to the world’s biggest race and showcasing Škoda’s deep-rooted commitment to cycling.
This ride isn’t about racing—it’s about connection. It’s about being part of the Škoda cycling family, sharing the road with a Tour de France champion, and soaking in the pre-race buzz of the Grand Départ.
Stay tuned! Registration for the ride opens on June 28th here on our website. You can also simply show up at the starting point and ride with us—everyone is welcome!
