Our last year’s Why We Ride? elicited many responses from cycling fans from all walks of life and we couldn’t help but notice a reoccurring pattern – personal stories about the spark that started or rekindled someone’s passion for cycling. We kept coming back to…
With the recent Olympic games taking place in Rio, we decided to pick up on the energy of this momentous athletic event and find a way to get the kids involved. Going offline in Slovakia, we hosted an exciting day focused on bike education and…
It’s not everyday you meet such a cycling celebrity! Stephen Roche is a living legend. In 1987, he became the second man in history to win the Tour de France, Giro and the World Championship in just one year. Today, he runs popular cycling camps…
What is the magic gene that carries the passion for cycling from generation to generation? Come with us to visit cycling legend Stephen Roche, the oldest bike shop in the world and a family that rides together.
