Back in 2009, Italian designer Gianluca Gimini came up with the idea to walk up to random strangers with a pen and a sheet of paper asking them to immediately draw a men’s bicycle, by heart.
“Soon I found out that when confronted with this odd request most people have a very hard time remembering exactly how a bike is made. Some did get close, some actually nailed it perfectly, but most ended up drawing something that was pretty far off from a regular men’s bicycle,” says Gianluca.
Later on, he even found out, that his experiment is pretty close to a standardized test used by psychologists demonstrating that our brain sometimes tricks us into thinking we know something perfectly even though we don’t.
“I collected hundreds of drawings, building up a collection that I think is very precious. There is an incredible diversity of new typologies emerging from these crowd-sourced and technically error-driven drawings. A single designer could not invent so many new bike designs in 100 lifetimes and this is why I look at this collection in such awe.”