Red Bull Archives

Reports: Red Bull to Buy BORA – hansgrohe and Make Offers to Van Aert and Evenepoel

January 17, 2024 at 5:05 pm4 min reading

Road cycling

Just as the German team BORA – hansgrohe was kicking off its 2024 season in high style, with a victory in stage 1 of the year’s first major road race, the Santos Tour Down Under, it was announced on the Austrian government website that Red…

Red Bull Advances in Cycling World by Acquiring Majority Stake in Bora-Hansgrohe

January 4, 2024 at 10:16 am3 min reading

Road cycling

In a significant move within the cycling community, energy drink giant Red Bull is set to acquire a 51% controlling stake in the Bora-Hansgrohe team. This move marks a major shift in Red Bull’s approach to sports sponsorships, showcasing their commitment to establishing a stronger…

Is Urban Downhill the New Thrill You’ve Been Looking For?

January 20, 2023 at 9:33 am6 min reading

Urban cycling

While mountains around the world can undoubtedly provide enough excitement to last you a lifetime, they are not always as close as they seem. On this note, you can’t just grab your bike and go for a quick ride. That’s where Urban Downhill comes into…

Portraying Humans as Machines to Promote Health Makes Us Eat Worse

April 8, 2021 at 9:45 am5 min reading

Health & Training

Have you ever seen an ad telling you something like “Eat to fuel your body, not to feed your emotions”? You’re not alone. This marketing style that shows humans as machines and food as fuel is often used in a positive way to help us…

The Nigerian BMX Craze

August 21, 2019 at 1:10 pm4 min reading

Socialising and Culture

BMX Bandits was an Australian movie that showed teenagers tearing about Sydney on their bikes while Nicole Kidman launched her film career. You can see why it made an impression on a young boy. And the idea that you can achieve anything on a BMX…

Catching Breath: The Photo Diary

December 4, 2017 at 12:32 pm

Outdoor/Mountain

Our amazing Himalayan adventure is over but the memories will linger on long after all the mountain dust has been washed off both us and the riders. You could follow The Catching Breath project for months while we slowly revealed the pieces all the way…

Red Bull Fox Hunt: Let the Chase Begin!

November 3, 2017 at 10:43 am

#Ride2Unite

Get prepared for all the elements that are supposed to be involved in a traditional fox hunt – red uniforms, a wild ride, excitement trembling in the air, a spectacular chase, hunters, and the characteristic humidity of a mid-October weather. Only one crucial detail is…