An ad claims that people should treat cyclists like horses, but what exactly does this mean? According to the tongue-in-cheek video, this includes taking cyclists out for exercise around the stables and using encouraging phrases like “good boy!” as they jump over obstacles.

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So why was the ad banned for months? Well, it shows a cyclist riding without a helmet and venturing too far from the kerb, setting a bad example for viewers. The actual message they wanted to get across: “Slow down, treat them with care and give them their space on the road.”

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