An ad claims that people should treat cyclists like horses, but what exactly does this mean? According to the tongue-in-cheek video, this includes taking cyclists out for exercise around the stables and using encouraging phrases like “good boy!” as they jump over obstacles.
So why was the ad banned for months? Well, it shows a cyclist riding without a helmet and venturing too far from the kerb, setting a bad example for viewers. The actual message they wanted to get across: “Slow down, treat them with care and give them their space on the road.”