So why was the ad banned for months? Well, it shows a cyclist riding without a helmet and venturing too far from the kerb, setting a bad example for viewers. The actual message they wanted to get across: “Slow down, treat them with care and give them their space on the road.”
More than a month ago, we put out a call for all die-hard cycling fans: show your love for cycling and what cycling fandom means to you and get creative with it. The prize for the best Instagram post was a 3-day experience at the…
Those born earlier are often surprised that members of the younger generation do things differently. Young people are thought to see the world differently, to behave differently, to have different priorities and interests. Various surveys show that they have different attitudes to travel, food, shopping…
It’s Earth Day today and we think it’s a good time to reflect on sustainability and environmental friendliness in relation to our cycling habits. Cycling has long been recognised as an environmentally responsible mode of transportation. Still, in recent years, there has been a growing…
Tadej Pogačar’s victory in Sunday’s Liège-Bastogne-Liège was as inevitable as, say, Mathieu van der Poel winning Paris-Roubaix – even though the Alpecin-Deceunick superstar was at the Liège start line. All other things being equal, with its 4,500 m of climbing, the last of the spring…
