Be there.
Not just watching
— experiencing.
Join Škoda We Love Cycling
on site at the Tour de France.
Some Tour moments are meant to be felt from the roadside — the wind before the peloton arrives, the noise building in the crowd, the sudden silence after the race disappears around the corner.
This year, Škoda We Love Cycling brings you closer to the action with rides, community hubs, car experiences and real-time coverage straight from the route.
Your ride partners for the day.
XC Icon
Zdeněk Štybar
Zdeněk Štybar, alias “Štyby”, is as personable as he is talented. Besides top-tier cyclo-cross and road knowledge, you can also expect great company.
Decorated Paralympian
Jiří Ježek
The unrivalled phantom of road and track racing. From Jiří, you can learn what true grit, determination, and the real joy of riding look like.
The Tactical Pro
Pedro Horrillo
Nicknamed the “philosopher”, Pedro became known for his ability to read chaotic race situations. You can count on him as a resident echelon master.
From Dakar to Tour
Vaidotas Žala
The 2026 Dakar Rally winner to bring new perspectives. Coming from a different world, but falling in love with cycling, Vaidotas will accompany you in the saddle.
Start your stage day the Epiq way.
Ride before the race. Feel the atmosphere before the chaos.
Our Epiq Social Ride takes place before the Tour de France stage start and is built for riders who want to share the experience — not just chase performance.
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3
Pace
groupsPick the tempo that suits you. From steady rolling to high-energy efforts.
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1
No-drop
groupBecause this one is about the ride, not the pressure. We finish together.
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!
Social
finish zoneCoffee, recovery, content corner, and time to soak it all in before the stage unfolds.
Register for the Social ride
Limited spots per stage.
Ride in Epiq colours.
Every participant receives the Special Epiq Jersey.
Designed exclusively for the Tour on-site experience, the Special Epiq Jersey celebrates small wins, big feelings and the shared language of cycling.
Limited edition design
Breathable performance material
Only available to ride participants
A jersey earned by showing up.
Secure your place on the start list.
Choose your stage, confirm your details and complete your entry payment to lock in your participation.
From registration to start line — we’ve got you covered.
Tour de France ride with legends
Ride date: 3rd July 2026, Sitges, Barcelona
Entry ticket: Includes ride participation, Special Epiq Jersey, social ride finish zone access.
Price: €34.99
Ride details: 60km / 700m Elevation Gain, On-site registration 17:30 CEST, Departure 18:30 CEST
Payment: Secure online payment gateway.
Confirmation: Digital ticket + event info via email.
The cars powering the Tour experience.
Explore the models you’ll meet on site.
Follow the Tour
as we see it.
We’ll be sharing real-time POV content straight from the route — the crowds, the climbs, the chaos, the goosebumps.
The moments between the big moments? Those too.
