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Strava Partners with Tour de France to Feature Riders’ Data

By Monica Buck

The world’s largest sports community announced on Tuesday a three-year partnership with the Tour de France and the Tour de France Femmes avec Zwift. A special content hub will be created inside the Strava app dedicated to telling the story of the riders through their daily activity uploads and photos. Fans will be able to go inside Segments and relive the day’s top performances, energizing and motivating their own athletic pursuits.

According to the press release, 72% of cyclists in the 2021 Tour de France uploaded their race efforts to Strava and 62% of stage wins in the 2021 Tour were uploaded to Strava. It should be noted that the press release does not mention requiring riders to upload their data.

“We are thrilled to make a long-term commitment to the Tour de France and Tour de France Femmes Avec Zwift, and provide our global community of athletes with a new way to follow the action of the iconic races inside of Strava,” said Strava’s CEO and co-founder Michael Horvath. “We are committed to promoting equity and inclusion in sport and strongly believe in and support the future of women’s cycling.

The Tour is the most-watched annual sporting event in the world, and three-quarters of the peloton shared their rides on Strava last year. This partnership and future events on Strava will let more riders, including the women’s peloton, engage with cyclists around the world in new ways and inspire cyclists regardless of gender, age or where they live.”

Yann le Moënner, CEO of Amaury Sport Organisation, added: “We are very glad and honoured to partner with Strava, the largest sports community in the world. Strava will help cycling fans get closer to the Tour de France and the Tour de France Femmes avec Zwift and discover new routes for future challenges inspired by the world’s greatest riders. We share with Strava a passion for cycling and work together for its development for both men and women.”

The partnership also includes supporting L’Étape du Tour de France, the one-day, 16,000 amateur rider mass start event held in France on July 10, which will use a route raced by the professional cyclists in the Tour de France the following week. The event is also supported by Škoda, which has enabled We Love Cycling to prepare something rather cool for you as well. Stay tuned for more information coming on that soon.