The British WorldTour team announced on Wednesday morning that the next season will be the final one under its current name. Sky have sponsored the team since the very beginning in 2010. Six overall Tour de France wins resulted from the cooperation, as well as countless other achievements. A search for a new backer is already under way.
“We came into cycling with the aim of using elite success to inspire greater participation at all levels. After more than a decade of involvement, I couldn’t be prouder of what we’ve achieved with Team Sky and our long-standing partners at British Cycling. But the end of 2019 is the right time for us to move on as we open a new chapter in Sky’s story,” said Jeremy Darroch, the Sky Group’s Chief Executive.
A letter from us to you, our fans, about today’s news.
— Team Sky (@TeamSky) December 12, 2018
After Comcast bought the company earlier this year, Sky’s continued involvement with cycling was questioned. James Murdoch, the chairman of Sky, who departed soon after the takeover, was the main reason in Sky’s cycling venture.
“The vision for Team Sky began with the ambition to build a clear, winning team around a core of British riders and staff,” Sir Dave Brailsford said. “The team’s success has been the result of the talent, dedication, and hard work of a remarkable group of people who have constantly challenged themselves to scale new heights of performance. None of this would have been possible without Sky. We are proud of the part we have played in Britain’s transformation into a cycling nation over the last decade.”
Do you think Brailsford’s team will continue? And if so, will they be able to dominate the peloton as they have done in the past few years?