Famous artists, notable fashion designers, jewellers and illustrators were all sent a Lazer Sport helmet to use it as a canvas for their own creation. There were no instructions, no brief. They could do whatever they wanted with it. The results were simply stunning. All the helmets were later auctioned for Headway, a charity that works to improve life after brain injury. The one created by Grayson Perry fetched the biggest amount. Boy George paid £13,000 for it.
You can take a look at it along with the other works in the Instagram posts below.