In Africa, having a bike means having greater access to opportunities. To this end, we are working with the stars of our film “Beyond Shrink and Pink,” to auction a one-of-a-kind Cinelli bicycle and accompanying apparel, with 100% of the proceeds going to providing bikes to women in Africa.
In Part 2 of our series, “Beyond Shrink and Pink,” we continue our conversations with Alessandra Cusatelli, chief art director of Italian bike manufacturer Cinelli, Alex Feechan, owner of women’s cycling apparel designer Findra, and Sarah Drummond of Cycle Hack, as well as artist Ana Benaroya as they create a one-of-a-kind bicycle and accompanying apparel.
The bike and apparel will be auctioned for charity with 100% of the proceeds going to World Bicycle Relief, a non-profit organization that provides access to independence and livelihood through the power of bicycles. The auction begins on eBay starting July 9.Read more about the auction
To a young woman in Africa, a bicycle changes everything by providing access to education, medical care, independence and livelihood. By supporting World Bicycle Relief, we and the women of “Beyond Shrink and Pink” are proud to be doing our part to help mobilize young women through the power of bicycles.
“There are many things which earn profit and which have emancipated the woman,” says Alessandra Cusatelli about the charity project. “The bicycle is certainly one of those.”
What’s being auctioned
Alessandra Cusatelli is working with New York-based artist Ana Benaroya to create the one-of-a-kind bike for the auction.
Ana has in the past created works for Ralph Lauren, Lincoln Center, National Geographic and The New York Times, amongst others. “I’ve never painted a bicycle before,” she says. “It’s a new challenge and something that in the end will be for a good cause as well.”
In addition, Alex Feechan is designing a set of one-off apparel to to be auctioned along with the bike.
Anyone can send a bike to Africa – including you!