Tag: Bike Design

Modern Bike Industry: In-Depth Interview with Wilier Triestina Part 2

How do today’s bike manufacturers cope with rapid technological developments and what is in store for the near future? Claudio Salomoni (Product Manager) and Marco Genovese (Engineer) of the Willier Triestina brand were kind enough to provide the answers.

Modern Bike Industry: In-Depth Interview with Wilier Triestina

Over the last two decades, every sporting discipline has benefited from new technological advances and material composites. Yet one can argue that because of the sheer complexities of cycling equipment, perhaps the bike industry has benefited from these modern trends more than other sports.