ASO Archives

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The Colours of Škoda Auto Will Continue to Fly at the Tour de France for Five More Years

February 29, 2024 at 1:32 pm2 min reading

Road cycling

In a move reflecting their dedication to the sport, Škoda Auto continues its journey with the Tour de France, extending their sponsorship agreement until 2028. This further solidifies Škoda’s partnership with the Amaury Sport Organisation (A.S.O.) as the extensive and exciting 5-year deal also comprises…

ASO Used Goats to Clean the Paris-Roubaix’s Arenberg Forest Cobbles

March 16, 2023 at 11:56 am4 min reading

Road cycling

Every year, the cobblestones that host Paris-Roubaix must be cleaned of mud, grass and weeds, which cover them over the winter. Rather than using weed killers or lawn mowers, the Paris-Roubaix organiser decided to go for a more ecological solution this year. The most infamous…

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Talking With Javier Guillén, Race Director of La Vuelta a España: “[La Vuelta] is like a movie”

August 17, 2022 at 1:12 pm6 min reading

Road cycling

In its beginnings, La Vuelta a España was perceived as a smaller-scale Spanish stage race and a way for the pros to prepare for the season’s bigger highlights. Much has changed since then. This year’s La Vuelta will take place between 19th August and 11th…

Does Tro-Bro Léon Want To Be Mainstream?

May 20, 2022 at 12:13 pm5 min reading

Road cycling

Hipster culture. Shoreditch, London. Coffee foam art. Rolled-up beanies. Fixed gear bikes. Wherever we look, many things in our world, wherever you look, come into fashion and then can fall out again after building up somewhat of a cult culture.

Paris-Roubaix Cobbles Are in an Unusually Good Condition

April 13, 2022 at 4:08 pm2 min reading

Road cycling

The race director of Paris-Roubaix Thierry Gouvenou went on his traditional reconnaissance ahead of the famed Classic. To his surprise, he found the rough cobblestone farm roads in surprisingly good condition. ASO even went on to strip one star of difficulty from the 2022 Paris-Roubaix.