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Olympic Gold Winner Kristin Armstrong Launches Her Own Programme for Women Cyclists

By Monica Buck

Coaching sessions, coffee and wine chats, and Zwift group rides are all coming your way, courtesy of Kristin Armstrong. The three-time Olympic gold medallist, two-time World Champion and six-time U.S. National Championships winner is here to help you gain confidence, strength and performance on the bike.

KX3 Lifestyle and Coaching officially launched on Tuesday, January 19. It is a membership-based training and coaching community specifically for women. Right now, they offer an 18-week coaching programme designed for both Zwift and outdoor riding, depending on your preference.


“This idea is more than 10 years in the making, and I’ve finally teamed up with two women I trust implicitly, to bring our collective passion, knowledge, and experience in the world of cycling to women of all ages and abilities through our new group coaching platform,” Kristin Armstrong explained.

“Cycling has brought so much to our lives personally and professionally, and through KX3 we’ll deliver more than just training plans—we’re looking to grow a trusted community created by women for women, where we can turn for connection, ideas, helpful and educational content, and opportunities to serve as mentors—and mentees.”


Members of the programme will have access to monthly Zoom group coaching sessions led by Armstrong and other experts, Zoom chats on shared topics and discounts on various products.

The programme is designed to suit cyclists of all experience levels. Tempted to train with the most decorated U.S. women’s cyclist of all time? Let us know how it goes for you!