The delivery men took their bikes and food to places filled with potential customers, such as universities. Not unlike today. But getting there took time, so the food usually went cold. That’s why soba-buckwheat noodles were popular with the customers. It didn’t matter if you ate them cold with dipping sauce or put them in a hot broth of your own. They were affordable and didn’t change appearance or lose flavour while being carried around for long periods of time. Hard to know if they had any to begin with, but as some of the shops in the photos are still in operation today, we guess we’d be surprised.