When this trendsetter saw a gap in the market for chic women’s cycling gear, she decided to take matters into her own hands. Feechan began her journey with sportswear design just over a year ago when she founded FINDRA, and the results have been remarkable. Self-defined as “stylish cycling clothing for women,” FINDRA is changing the way women think and feel about getting dressed for a ride. We saw Alex’s skills in action when she created a bespoke cycling apparel for our charity auction for Africa, where the dress was auctioned together with a unique Cinelli bicycle with proceeds going to World Bicycle Relief – a charity which provides bikes to people in need across the African continent.
In her own words, “When I first spotted what I felt was a gap in the market I felt inspired to do something better.” Winning several business awards already in its first year, FINDRA was exactly what many female cyclists had been waiting for. When asked about her experience over the past year, Alex responded that is has been a rollercoaster of a journey with many ups and downs. She admitted that the biggest surprise has been the huge momentum the brand has harnessed since the launch. A nice surprise to say the least, she notes that “this amazing support and belief in FINDRA has come not only from customers but also from within the industry and beyond.”
Praise well deserved in our opinion. In Feechan’s case in particular, it was her willingness to fearlessly take on a new challenge that is most admirable.
A likely contribution to the immediate success of the company, FINDRA’s design reflects Alex’s experience fusing fashion with exceptional functionality and durability. Addressing the unique concerns of women’s performance gear, the products are female friendly while avoiding the ‘shrink and pink approach’, which has tended to dominate the conventional approach to female outerwear. Feechan understands that cycling is about expressing yourself, and it only makes sense that what you’re wearing on your body reflects the poised confidence the sport embodies.
Already looking to expand and develop overseas, Feechan shows us what can happen when hard work, knowledge, and passion come together. Creating a unique product that will endure over time means producing something that will withstand experience and that users will continue to feel excited about. Based on the reviews and enthusiasm for FINDRA outerwear, they have found the magic formula and they are here to stay.
In addition to supporting other members of the community, it is Feechan’s integrated approach to cycling that distinguishes her as an important voice on the scene. Designing garments that are highly functional and versatile, her company reflects both the accessibility of cycling culture and the fact that it’s becoming an integral part of many people’s day-to-day lives. Thanks to Alex’s willingness to take action, we have durable women’s fashion that looks and feels good, on and off the bike. What keeps your feeling great on your ride? Share your story here.