{"id":27712,"date":"2015-06-24T17:09:28","date_gmt":"2015-06-24T15:09:28","guid":{"rendered":"https:\/\/www.welovecycling.com\/?p=27712"},"modified":"2016-04-21T07:40:09","modified_gmt":"2016-04-21T07:40:09","slug":"beyond-shrink-pink-how-women-are-changing-cycling","status":"publish","type":"post","link":"https:\/\/www.welovecycling.com\/wide\/2015\/06\/24\/beyond-shrink-pink-how-women-are-changing-cycling\/","title":{"rendered":"Beyond Shrink &amp; Pink: How Women Are Changing Cycling"},"content":{"rendered":"<p><strong>Our new film looks at how women are making a difference in cycling.\u00a0From bicycle design to women\u2019s apparel to making cycling accessible to everyone.<\/strong><\/p>\n<p><!--more--><\/p>\n<lite-youtube videoid=LnFfsflm_js params=\"enablejsapi=1\" style=\"background-image: url('https:\/\/i.ytimg.com\/vi_webp\/LnFfsflm_js\/maxresdefault.webp');\"><\/lite-youtube>\n<p>In Italy we talk to Alessandra Cusatelli, chief art director of Italian bike manufacturer Cinelli, who sees love for bicycles as eternal. \u201cBecause it\u2019s the first present we get,\u201d she says. \u201cIt\u2019s an emotional object. For me to work in cycling is a great opportunity\u2026 I think that a lot of people know that a woman stands behind the Cinelli project.\u201d<\/p>\n<p><a href=\"https:\/\/d2p6e6u75xmxt8.cloudfront.net\/2\/2015\/06\/42.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-27738\" src=\"https:\/\/d2p6e6u75xmxt8.cloudfront.net\/2\/2015\/06\/42-600x337.jpg\" alt=\"4\" width=\"600\" height=\"337\" \/><\/a><\/p>\n<p>Meanwhile in Scotland we meet Alex Feechan, owner of women\u2019s cycling apparel designer brand Findra, and Sarah Drummond of Cycle Hack, and talk to them about what cycling means to them and how they\u2019re having an impact in an otherwise male-dominated sport.<\/p>\n<div id='gallery-1' class='gallery galleryid-27712 gallery-columns-3 gallery-size-medium'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/d2p6e6u75xmxt8.cloudfront.net\/2\/2015\/06\/15.webp'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/d2p6e6u75xmxt8.cloudfront.net\/2\/2015\/06\/15-300x169.webp\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/d2p6e6u75xmxt8.cloudfront.net\/2\/2015\/06\/15-300x169.webp 300w, https:\/\/d2p6e6u75xmxt8.cloudfront.net\/2\/2015\/06\/15-768x432.webp 768w, https:\/\/d2p6e6u75xmxt8.cloudfront.net\/2\/2015\/06\/15.webp 900w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/d2p6e6u75xmxt8.cloudfront.net\/2\/2015\/06\/24.webp'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/d2p6e6u75xmxt8.cloudfront.net\/2\/2015\/06\/24-300x169.webp\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/d2p6e6u75xmxt8.cloudfront.net\/2\/2015\/06\/24-300x169.webp 300w, https:\/\/d2p6e6u75xmxt8.cloudfront.net\/2\/2015\/06\/24-768x432.webp 768w, https:\/\/d2p6e6u75xmxt8.cloudfront.net\/2\/2015\/06\/24.webp 900w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/d2p6e6u75xmxt8.cloudfront.net\/2\/2015\/06\/33.webp'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/d2p6e6u75xmxt8.cloudfront.net\/2\/2015\/06\/33-300x169.webp\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/d2p6e6u75xmxt8.cloudfront.net\/2\/2015\/06\/33-300x169.webp 300w, https:\/\/d2p6e6u75xmxt8.cloudfront.net\/2\/2015\/06\/33-768x432.webp 768w, https:\/\/d2p6e6u75xmxt8.cloudfront.net\/2\/2015\/06\/33.webp 900w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>\u201cIf you look at women\u2019s marketing, it\u2019s a lot of pink lycra, and that\u2019s not really going to encourage people to get on their bike,\u201d says Sarah, while Alex reminds us that if \u201cyou look back at when females started to ride their bikes back in the 1800s, men were frightened of these women who were <a href=\"https:\/\/www.welovecycling.com\/blog\/26951\/riding-for-your-rights\/\">cycling around in their bloomers<\/a> on bikes and who could transport themselves around freely.\u201d<\/p>\n<p>They both believe there is a whole world full of opportunities beyond the traditional approach\u00a0that could be summed up as &#8220;just make the standard gear pink and shrink it a little bit&#8221;.<\/p>\n<h2>Charity auction of a bespoke Cinelli bicycle<\/h2>\n<p>Because we in WeLoveCycling realise that not everyone is as fortunate as we are, we decided to seize the opportunity and\u00a0really\u00a0change someone\u2019s world &#8211; with a bicycle.\u00a0We\u00a0asked\u00a0Alessandra, Alex and Sarah &#8211; \u00a0who all feature in our film \u2013 for help. Together we will be hosting\u00a0a charity auction for a one-of-a-kind, bespoke bicycle created by Cinelli, with unique, one-off apparel by Findra.<\/p>\n<p>The proceeds will go towards providing bikes to women in Africa, where bicycles provide access to independence and livelihood.<\/p>\n<p><a href=\"https:\/\/d2p6e6u75xmxt8.cloudfront.net\/2\/2015\/06\/51.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-27743\" src=\"https:\/\/d2p6e6u75xmxt8.cloudfront.net\/2\/2015\/06\/51-600x336.jpg\" alt=\"\" width=\"600\" height=\"336\" \/><\/a><\/p>\n<p>Look for Part 2 of our film, in which we document the creation of the bespoke bike, speak with artist Ana Benaroya and tell you more about the auction.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Our new film looks at how women are making a difference in cycling.\u00a0From bicycle design to women\u2019s apparel to making [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":27716,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[328,329,334,330],"tags":[],"global-categories":[],"class_list":["post-27712","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-outdoor-mountain","category-road-cycling","category-socialising-and-culture","category-urban-cycling","post_format-post-format-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Beyond Shrink &amp; Pink: How Women Are Changing Cycling - \u0160koda We Love Cycling<\/title>\n<meta name=\"description\" content=\"Our new film looks at how women are making a difference in cycling. 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