{"id":204272,"date":"2025-11-28T11:26:36","date_gmt":"2025-11-28T11:26:36","guid":{"rendered":"https:\/\/www.welovecycling.com\/wide\/?p=204272"},"modified":"2025-11-28T11:26:36","modified_gmt":"2025-11-28T11:26:36","slug":"the-black-friday-deals-that-are-not-worth-it","status":"publish","type":"post","link":"https:\/\/www.welovecycling.com\/wide\/2025\/11\/28\/the-black-friday-deals-that-are-not-worth-it\/","title":{"rendered":"The Black Friday Deals That Are Not Worth It"},"content":{"rendered":"

If your pulse isn’t flirting with Zone 5 while scrolling through Black Friday deals, you’re probably approaching the whole tradition with far too much dignity. This is the one week of the year when you can sweat, huff, and puff without touching your bike. Your wallet prepares a legal case against you, while you prepare to invest in cycling gear you absolutely do not need, but somehow becomes irresistible the moment it’s photographed on a white background.<\/strong><\/p>\n

<\/p>\n

The problem is simple. Not everything deserves your panic-buying energy. The adrenaline is high, the FOMO is chewing through your frontal lobe, and one wrong click can haunt you longer than a winter climb on worn tyres. So before you do something deeply regrettable, let’s examine the worst Black Friday cycling deals lurking out there. The ones that should come with a warning label and a mandatory cooling-off period.<\/p>\n

The pointless discount<\/strong><\/h2>\n

There are discounts, and then there is this heroic attempt at generosity. One euro off the GU Energy Gel with Carbohydrates \u2013 Test Bundle (8\u00d732 g)<\/a>, currently sitting at \u20ac13.45 on Bike24. A whole euro. The kind of saving that barely counts as movement on a price tag, yet somehow expects you to react like you’ve just outsmarted capitalism. If you need to bump your cart to that magical \u20ac13.45 threshold for free delivery, fine. Toss it in, call it tactical spending, and move on. But buying this bundle specifically<\/em> because you’re saving one euro on a mystery mix of flavours feels like winning a raffle where the prize is eight sachets of “surprise”.<\/p>\n

You can pick the actual flavours you like for a tiny bit more, a difference so small it won’t even register on your monthly “I’m being financially responsible” lie.<\/p>\n

This isn’t a deal. It’s a gentle nod pretending to be a bargain.<\/p>\n

The bundle<\/strong><\/h2>\n

Black Friday bundles always look like treasure chests. The problem is that most of them are filled with socks and rags, not gold. Bundles rarely shine during Black Friday because each piece inside them can usually be found cheaper on its own. Mix a few vendors, use that detective-level patience you reserve for hunting tyre deals, and suddenly the “special price” starts to look like a participation medal.<\/p>\n

Take the Shimano GRX 827 Groupset – Di2 | 1×12-speed offer<\/a> for example. A genuinely solid kit, coming from a brand riders actually trust. The product is not the issue here. The issue is the 3% discount, which barely qualifies as a gesture. Three per cent is what you expect from a bored cashier who accidentally typed something wrong, not from a day when customers reenact wrestling finishers in supermarket aisles just to claim a TV. If you want this set, get it. It’s quality. But don’t let anyone tell you this is a Black Friday deal. This is a polite whisper in a week built on screams.<\/p>\n

\n
\"the-best-black-friday-cycling-deals-in-europe\"\/<\/a><\/div>
\n Socialising and Culture<\/a>\n <\/div>\n
\n \n

The Best Black Friday Cycling Deals in Europe\u00a0<\/span><\/h3>\n <\/a>\n <\/div>\n <\/article>\n<\/div>\n

The great deal that’s still way too expensive<\/strong><\/h2>\n

Sometimes you stumble upon a deal so good it makes your pupils dilate. The Santa Cruz Vala 1 C GX AXS Mixed E-Mountainbike<\/a> is sitting there with a discount that feels almost illegal. The bike is outstanding. The build is outrageous. The components are the kind bike nerds whisper about like they’re discussing state secrets.<\/p>\n

And yet, even with that mouthwatering price cut, it still costs more than most people\u2019s first cars. This is the kind of purchase that forces you to check whether your home has enough equity for a second mortgage. It is a machine built for riders who can thread technical descents in their sleep, not for someone still debating whether tubeless is worth the hassle.<\/p>\n

If you already own a place, drive a decent car, and casually sold a spare bitcoin because they were cluttering your portfolio, go ahead and treat yourself. The rest of us can admire it from a safe financial distance, the same way we admire supercars. Beautiful to look at, fun to imagine owning, financially catastrophic to actually buy.<\/p>\n

The phantom deal<\/strong><\/h2>\n

Some discounts hide. Others pretend to exist. Then you get the DT Swiss 370 Classic Rear Hub – 6-Bolt – 12x148mm – Sram XD – Special Offer<\/a> sitting proudly in the Black Friday section on Bike24, wearing all the right badges, banners, and \u201cspecial offer\u201d decoration like it\u2019s going to the prom. The only problem is that the price hasn\u2019t moved at all.<\/p>\n

The discount is a ghost. A hallucination. A figment of the marketing department\u2019s imagination. Everything about it screams \u201cdeal\u201d, yet the number remains identical, stubborn and unchanged, like it\u2019s daring you to call the bluff. So, beware of offers that only cosplay as deals.<\/p>\n

The One with no original price<\/strong><\/h2>\n

There are suspicious deals, and then there is a carbon wheel with no starting point. The Reynolds B-Ware BL 309 XC 29 Boost CL Carbon Front Wheel<\/a> on Bike-Discount actually looks great. The discount is probably solid. The product itself? Legit.<\/p>\n

But when a shop refuses to show the original price, the whole thing starts to feel more like a magic trick than a sale. You stare at the page, waiting for the reference number to appear like it\u2019s going to materialise out of thin air. Nothing happens. Just the \u201cfinal price\u201d, floating there with the confidence of someone who has definitely hidden something. Maybe it\u2019s a good deal. Maybe it\u2019s not. Without the original price, all you can do is trust your instincts, your browser history, and that one time you argued whether the brand was good or not… You don’t quite remember on which side you were on. Anyway, next.<\/p>\n

The One that\u2019s famously bad<\/strong><\/h2>\n

Every cycling community has That Brand. The one everyone jokes about, the one with the legendary tales of broken zippers, paper-thin chamois, and customer service that answers twice a year. Their gear is bought as a prank, a punishment, or an ironic fashion statement so subtle no one ever notices. Normally, these brands are priced as TEMU impulse buys. Cheap, disposable, perfect for terrifying your friends. But when a brand with that reputation decides to price itself like luxury apparel, things get strange.<\/p>\n

Enter Le Col\u2019s Black Friday collection.<\/a> Premium pricing. Premium presentation. A reputation that is\u2026 let\u2019s call it mixed. Even with discounts, it still feels like buying a golden stapler. Shiny, expensive, and guaranteed to raise eyebrows from anyone who knows the inside jokes. If you want to wear irony at 45 km\/h, fine. But don\u2019t expect applause when the zipper explodes mid-ride. OK, that actually never happened, but you get the point.<\/p>\n

Closing the cart before it closes on you<\/strong><\/h2>\n

Black Friday has its charms, mostly the feral thrill of chasing discounts while pretending we\u2019re being financially responsible. But half the \u201cdeals\u201d out there are booby traps dressed as bargains, waiting for a sleep-deprived cyclist with shaky impulse control to click first and think later.<\/p>\n

The truth is simple. You don\u2019t need to buy anything today. Not the phantom discount, not the one-euro miracle, not the carbon wheel with a missing backstory. If something is genuinely worth it, it will be worth it next week too, when your pulse isn\u2019t trying to set a personal record.<\/p>\n

So close the cart, take a breath, and remind yourself that riding is already expensive enough. Your bank account doesn\u2019t need another climb.<\/p>\n","protected":false},"excerpt":{"rendered":"

If your pulse isn’t flirting with Zone 5 while scrolling through Black Friday deals, you’re probably approaching the whole tradition […]<\/p>\n","protected":false},"author":99,"featured_media":191780,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8162],"tags":[4640,8172,6784],"global-categories":[3366],"class_list":["post-204272","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-explore-and-travel","tag-black-friday","tag-black-friday-cycling-deals","tag-black-friday-deals","global-categories-cycling"],"yoast_head":"\nThe Black Friday Deals That Are Not Worth It - \u0160koda We Love Cycling<\/title>\n<meta name=\"description\" content=\"If your pulse isn't flirting with Zone 5 while scrolling through Black Friday deals, you're probably approaching the whole tradition with far too much\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.welovecycling.com\/wide\/2025\/11\/28\/the-black-friday-deals-that-are-not-worth-it\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Black Friday Deals That Are Not Worth It\" \/>\n<meta property=\"og:description\" content=\"If your pulse isn't flirting with Zone 5 while scrolling through Black Friday deals, you're probably approaching the whole tradition with far too much\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.welovecycling.com\/wide\/2025\/11\/28\/the-black-friday-deals-that-are-not-worth-it\/\" \/>\n<meta property=\"og:site_name\" content=\"\u0160koda We Love Cycling\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-28T11:26:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2p6e6u75xmxt8.cloudfront.net\/2\/2023\/01\/Bike-Shop-profimedia-0722951207-CVR.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"990\" \/>\n\t<meta property=\"og:image:height\" content=\"660\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"tereza\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Martin Atanasov\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.welovecycling.com\/wide\/2025\/11\/28\/the-black-friday-deals-that-are-not-worth-it\/\",\"url\":\"https:\/\/www.welovecycling.com\/wide\/2025\/11\/28\/the-black-friday-deals-that-are-not-worth-it\/\",\"name\":\"The Black Friday Deals That Are Not Worth It - 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