{"id":194745,"date":"2024-01-04T10:16:13","date_gmt":"2024-01-04T10:16:13","guid":{"rendered":"https:\/\/www.welovecycling.com\/wide\/?p=194745"},"modified":"2024-01-04T10:16:13","modified_gmt":"2024-01-04T10:16:13","slug":"red-bull-advances-in-cycling-world-by-acquiring-majority-stake-in-bora-hansgrohe","status":"publish","type":"post","link":"https:\/\/www.welovecycling.com\/wide\/2024\/01\/04\/red-bull-advances-in-cycling-world-by-acquiring-majority-stake-in-bora-hansgrohe\/","title":{"rendered":"Red Bull Advances in Cycling World by Acquiring Majority Stake in Bora-Hansgrohe"},"content":{"rendered":"<p class=\"-wm-MsoNormal\"><strong>In a significant move within the cycling community, energy drink giant Red Bull is set to acquire a 51% controlling stake in the Bora-Hansgrohe team. This move marks a major shift in Red Bull&#8217;s approach to sports sponsorships, showcasing their commitment to establishing a stronger presence in road cycling.<\/strong><\/p>\n<p><!--more--><\/p>\n<p class=\"-wm-MsoNormal\">The German WorldTour team, Bora-Hansgrohe, has confirmed its plans for a long-term partnership with Red Bull. \u201cRed Bull is planning to expand its involvement in road cycling and is aiming for a partnership with Bora-hansgrohe,\u201d stated the team.<\/p>\n<p class=\"-wm-MsoNormal\">\u201cBy becoming a partner in Team Manager Ralph Denk&#8217;s operating company, <a href=\"https:\/\/www.redbull.com\/\">Red Bull<\/a> strives to complement the team&#8217;s portfolio of existing long-term main sponsors, who will remain on a long-term basis. The planned joint venture has been notified to the relevant antitrust authority,\u201d the team announced.<\/p>\n<div class=\"embed-controller-wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"de\" dir=\"ltr\">What was your favorite BORA \u2013 hansgrohe moment this year?<\/p>\n<p>\ud83c\udfc6 Ben Zwiehoff finishes Tour of T\u00fcrkiye second<br \/>\ud83c\udfc6 Nico Denz wins 5th stage of Tour of T\u00fcrkiye <a href=\"https:\/\/t.co\/fvYQTceXFK\">pic.twitter.com\/fvYQTceXFK<\/a><\/p>\n<p>&mdash; BORA \u2013 hansgrohe (@BORAhansgrohe) <a href=\"https:\/\/twitter.com\/BORAhansgrohe\/status\/1739593521110094251?ref_src=twsrc%5Etfw\">December 26, 2023<\/a><\/p><\/blockquote>\n<p><script async data-src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/div>\n<p class=\"-wm-MsoNormal\">The Bora-Hansgrohe team refrained from further comments, citing the ongoing review by the Austrian antitrust authority. They mentioned, \u201cas we do not wish to anticipate the ongoing review by the Austrian antitrust authority.\u201d<\/p>\n<p class=\"-wm-MsoNormal\">An official media day is scheduled in Mallorca on Wednesday, January 10, for the team.<\/p>\n<p class=\"-wm-MsoNormal\">Despite acquiring Primo\u017e Rogli\u010d from Jumbo-Visma for 2024, Team Manager Denk clarified that Red Bull&#8217;s funds or investments did not influence this decision. The team&#8217;s 2024 lineup features notable riders like Aleksandr Vlasov, Dani Mart\u00ednez, Jai Hindley, Sam Welsford, Lennard K\u00e4mna, and Bob Jungels, although it saw the departure of Cian Uijtdebroeks following a contract dispute.<\/p>\n<p class=\"-wm-MsoNormal\">Red Bull&#8217;s ownership of the German World Tour team indicates a strategic pivot from their traditional focus on individual athlete sponsorships. Their current portfolio includes sponsorships of athletes like Tom Pidcock (Ineos Grenadiers), Blanka Vas (SD Worx), Wout van Aert (Visma-Lease a Bike), and Anton Palzer, a former ski mountaineer turned Bora-Hansgrohe rider. While Van Aert and Pidcock have individual agreements regarding helmet sponsorships during their races, Red Bull&#8217;s move to majority ownership in a cycling team is a significant escalation in their engagement with the sport.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a significant move within the cycling community, energy drink giant Red Bull is set to acquire a 51% controlling [&hellip;]<\/p>\n","protected":false},"author":99,"featured_media":194746,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[329],"tags":[4598,1253,6403,6358,1463],"global-categories":[3366],"class_list":["post-194745","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-road-cycling","tag-aleksandr-vlasov","tag-bora-hansgrohe","tag-jai-hindley","tag-lennard-kamna","tag-red-bull","global-categories-cycling"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Red Bull Acquires Majority Stake in Bora-Hansgrohe<\/title>\n<meta name=\"description\" content=\"In a significant move within the cycling community, energy drink giant Red Bull is set to acquire a 51% controlling stake in the Bora-Hansgrohe team. This\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.welovecycling.com\/wide\/2024\/01\/04\/red-bull-advances-in-cycling-world-by-acquiring-majority-stake-in-bora-hansgrohe\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Red Bull Advances in Cycling World by Acquiring Majority Stake in Bora-Hansgrohe\" \/>\n<meta property=\"og:description\" content=\"In a significant move within the cycling community, energy drink giant Red Bull is set to acquire a 51% controlling stake in the Bora-Hansgrohe team. This\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.welovecycling.com\/wide\/2024\/01\/04\/red-bull-advances-in-cycling-world-by-acquiring-majority-stake-in-bora-hansgrohe\/\" \/>\n<meta property=\"og:site_name\" content=\"\u0160koda We Love Cycling\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-04T10:16:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2p6e6u75xmxt8.cloudfront.net\/2\/2024\/01\/Bora-Hansgrohe-Team-profimedia-0803450719-CVR.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"990\" \/>\n\t<meta property=\"og:image:height\" content=\"660\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"tereza\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Monica Buck\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.welovecycling.com\/wide\/2024\/01\/04\/red-bull-advances-in-cycling-world-by-acquiring-majority-stake-in-bora-hansgrohe\/\",\"url\":\"https:\/\/www.welovecycling.com\/wide\/2024\/01\/04\/red-bull-advances-in-cycling-world-by-acquiring-majority-stake-in-bora-hansgrohe\/\",\"name\":\"Red Bull Acquires Majority Stake in Bora-Hansgrohe\",\"isPartOf\":{\"@id\":\"https:\/\/www.welovecycling.com\/wide\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.welovecycling.com\/wide\/2024\/01\/04\/red-bull-advances-in-cycling-world-by-acquiring-majority-stake-in-bora-hansgrohe\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.welovecycling.com\/wide\/2024\/01\/04\/red-bull-advances-in-cycling-world-by-acquiring-majority-stake-in-bora-hansgrohe\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2p6e6u75xmxt8.cloudfront.net\/2\/2024\/01\/Bora-Hansgrohe-Team-profimedia-0803450719-CVR.webp\",\"datePublished\":\"2024-01-04T10:16:13+00:00\",\"author\":{\"@id\":\"https:\/\/www.welovecycling.com\/wide\/#\/schema\/person\/50f01ecd18718d2333cf72e823c4f926\"},\"description\":\"In a significant move within the cycling community, energy drink giant Red Bull is set to acquire a 51% controlling stake in the Bora-Hansgrohe team. This\",\"breadcrumb\":{\"@id\":\"https:\/\/www.welovecycling.com\/wide\/2024\/01\/04\/red-bull-advances-in-cycling-world-by-acquiring-majority-stake-in-bora-hansgrohe\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.welovecycling.com\/wide\/2024\/01\/04\/red-bull-advances-in-cycling-world-by-acquiring-majority-stake-in-bora-hansgrohe\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.welovecycling.com\/wide\/2024\/01\/04\/red-bull-advances-in-cycling-world-by-acquiring-majority-stake-in-bora-hansgrohe\/#primaryimage\",\"url\":\"https:\/\/d2p6e6u75xmxt8.cloudfront.net\/2\/2024\/01\/Bora-Hansgrohe-Team-profimedia-0803450719-CVR.webp\",\"contentUrl\":\"https:\/\/d2p6e6u75xmxt8.cloudfront.net\/2\/2024\/01\/Bora-Hansgrohe-Team-profimedia-0803450719-CVR.webp\",\"width\":990,\"height\":660,\"caption\":\"Bora Hansgrohe\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.welovecycling.com\/wide\/2024\/01\/04\/red-bull-advances-in-cycling-world-by-acquiring-majority-stake-in-bora-hansgrohe\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.welovecycling.com\/wide\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Red Bull Advances in Cycling World by Acquiring Majority Stake in Bora-Hansgrohe\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.welovecycling.com\/wide\/#website\",\"url\":\"https:\/\/www.welovecycling.com\/wide\/\",\"name\":\"\u0160koda We Love Cycling\",\"description\":\"\u0160koda We Love Cycling magazine\",\"alternateName\":\"\u0160koda WLC\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.welovecycling.com\/wide\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.welovecycling.com\/wide\/#\/schema\/person\/50f01ecd18718d2333cf72e823c4f926\",\"name\":\"tereza\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.welovecycling.com\/wide\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1f9eb71be33845f0afabce3791bc1c58ecdb0a25c62964987e5dbcf7a20d2ec7?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1f9eb71be33845f0afabce3791bc1c58ecdb0a25c62964987e5dbcf7a20d2ec7?s=96&d=mm&r=g\",\"caption\":\"tereza\"},\"url\":\"https:\/\/www.welovecycling.com\/wide\/author\/tereza\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Red Bull Acquires Majority Stake in Bora-Hansgrohe","description":"In a significant move within the cycling community, energy drink giant Red Bull is set to acquire a 51% controlling stake in the Bora-Hansgrohe team. This","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.welovecycling.com\/wide\/2024\/01\/04\/red-bull-advances-in-cycling-world-by-acquiring-majority-stake-in-bora-hansgrohe\/","og_locale":"en_US","og_type":"article","og_title":"Red Bull Advances in Cycling World by Acquiring Majority Stake in Bora-Hansgrohe","og_description":"In a significant move within the cycling community, energy drink giant Red Bull is set to acquire a 51% controlling stake in the Bora-Hansgrohe team. This","og_url":"https:\/\/www.welovecycling.com\/wide\/2024\/01\/04\/red-bull-advances-in-cycling-world-by-acquiring-majority-stake-in-bora-hansgrohe\/","og_site_name":"\u0160koda We Love Cycling","article_published_time":"2024-01-04T10:16:13+00:00","og_image":[{"width":990,"height":660,"url":"https:\/\/d2p6e6u75xmxt8.cloudfront.net\/2\/2024\/01\/Bora-Hansgrohe-Team-profimedia-0803450719-CVR.webp","type":"image\/webp"}],"author":"tereza","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Monica Buck","Est. reading time":"3"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.welovecycling.com\/wide\/2024\/01\/04\/red-bull-advances-in-cycling-world-by-acquiring-majority-stake-in-bora-hansgrohe\/","url":"https:\/\/www.welovecycling.com\/wide\/2024\/01\/04\/red-bull-advances-in-cycling-world-by-acquiring-majority-stake-in-bora-hansgrohe\/","name":"Red Bull Acquires Majority Stake in Bora-Hansgrohe","isPartOf":{"@id":"https:\/\/www.welovecycling.com\/wide\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.welovecycling.com\/wide\/2024\/01\/04\/red-bull-advances-in-cycling-world-by-acquiring-majority-stake-in-bora-hansgrohe\/#primaryimage"},"image":{"@id":"https:\/\/www.welovecycling.com\/wide\/2024\/01\/04\/red-bull-advances-in-cycling-world-by-acquiring-majority-stake-in-bora-hansgrohe\/#primaryimage"},"thumbnailUrl":"https:\/\/d2p6e6u75xmxt8.cloudfront.net\/2\/2024\/01\/Bora-Hansgrohe-Team-profimedia-0803450719-CVR.webp","datePublished":"2024-01-04T10:16:13+00:00","author":{"@id":"https:\/\/www.welovecycling.com\/wide\/#\/schema\/person\/50f01ecd18718d2333cf72e823c4f926"},"description":"In a significant move within the cycling community, energy drink giant Red Bull is set to acquire a 51% controlling stake in the Bora-Hansgrohe team. This","breadcrumb":{"@id":"https:\/\/www.welovecycling.com\/wide\/2024\/01\/04\/red-bull-advances-in-cycling-world-by-acquiring-majority-stake-in-bora-hansgrohe\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.welovecycling.com\/wide\/2024\/01\/04\/red-bull-advances-in-cycling-world-by-acquiring-majority-stake-in-bora-hansgrohe\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.welovecycling.com\/wide\/2024\/01\/04\/red-bull-advances-in-cycling-world-by-acquiring-majority-stake-in-bora-hansgrohe\/#primaryimage","url":"https:\/\/d2p6e6u75xmxt8.cloudfront.net\/2\/2024\/01\/Bora-Hansgrohe-Team-profimedia-0803450719-CVR.webp","contentUrl":"https:\/\/d2p6e6u75xmxt8.cloudfront.net\/2\/2024\/01\/Bora-Hansgrohe-Team-profimedia-0803450719-CVR.webp","width":990,"height":660,"caption":"Bora Hansgrohe"},{"@type":"BreadcrumbList","@id":"https:\/\/www.welovecycling.com\/wide\/2024\/01\/04\/red-bull-advances-in-cycling-world-by-acquiring-majority-stake-in-bora-hansgrohe\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.welovecycling.com\/wide\/"},{"@type":"ListItem","position":2,"name":"Red Bull Advances in Cycling World by Acquiring Majority Stake in Bora-Hansgrohe"}]},{"@type":"WebSite","@id":"https:\/\/www.welovecycling.com\/wide\/#website","url":"https:\/\/www.welovecycling.com\/wide\/","name":"\u0160koda We Love Cycling","description":"\u0160koda We Love Cycling magazine","alternateName":"\u0160koda WLC","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.welovecycling.com\/wide\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.welovecycling.com\/wide\/#\/schema\/person\/50f01ecd18718d2333cf72e823c4f926","name":"tereza","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.welovecycling.com\/wide\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/1f9eb71be33845f0afabce3791bc1c58ecdb0a25c62964987e5dbcf7a20d2ec7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1f9eb71be33845f0afabce3791bc1c58ecdb0a25c62964987e5dbcf7a20d2ec7?s=96&d=mm&r=g","caption":"tereza"},"url":"https:\/\/www.welovecycling.com\/wide\/author\/tereza\/"}]}},"_links":{"self":[{"href":"https:\/\/www.welovecycling.com\/wide\/wp-json\/wp\/v2\/posts\/194745","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.welovecycling.com\/wide\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.welovecycling.com\/wide\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.welovecycling.com\/wide\/wp-json\/wp\/v2\/users\/99"}],"replies":[{"embeddable":true,"href":"https:\/\/www.welovecycling.com\/wide\/wp-json\/wp\/v2\/comments?post=194745"}],"version-history":[{"count":2,"href":"https:\/\/www.welovecycling.com\/wide\/wp-json\/wp\/v2\/posts\/194745\/revisions"}],"predecessor-version":[{"id":194748,"href":"https:\/\/www.welovecycling.com\/wide\/wp-json\/wp\/v2\/posts\/194745\/revisions\/194748"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.welovecycling.com\/wide\/wp-json\/wp\/v2\/media\/194746"}],"wp:attachment":[{"href":"https:\/\/www.welovecycling.com\/wide\/wp-json\/wp\/v2\/media?parent=194745"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.welovecycling.com\/wide\/wp-json\/wp\/v2\/categories?post=194745"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.welovecycling.com\/wide\/wp-json\/wp\/v2\/tags?post=194745"},{"taxonomy":"global-categories","embeddable":true,"href":"https:\/\/www.welovecycling.com\/wide\/wp-json\/wp\/v2\/global-categories?post=194745"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}