{"id":186717,"date":"2021-10-06T11:55:45","date_gmt":"2021-10-06T11:55:45","guid":{"rendered":"https:\/\/www.welovecycling.com\/wide\/?p=186717"},"modified":"2021-10-06T11:56:46","modified_gmt":"2021-10-06T11:56:46","slug":"gino-mader-turns-vuelta-success-into-charity","status":"publish","type":"post","link":"https:\/\/www.welovecycling.com\/wide\/2021\/10\/06\/gino-mader-turns-vuelta-success-into-charity\/","title":{"rendered":"Gino M\u00e4der Turned Vuelta Success Into Charity"},"content":{"rendered":"<p><strong>The young Swiss rider Gino M\u00e4der had a great Vuelta a Espa\u00f1a, winning the white jersey as best young rider and finishing a stunning fifth in the general classification. And the 24-year-old Bahrain Victorious rider let the success go to his head \u2013 in a good way.<\/strong><\/p>\n<p><!--more--><\/p>\n<p>M\u00e4der pledged to donate to charity \u20ac10 for every rider he beat in the general classification as well as \u20ac1 for every rider he beat on each stage. That turned out to be a total of \u20ac4,529. But the Swiss cyclist did not have a charity in mind when he made the pledge, and left it up to his fans on Twitter to decide to which environmental organization they would like him to give the money.<\/p>\n<div class=\"embed-controller-wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">As said in my previous tweet I\u2019ll add 10 Euros for every rider in GC too! (1370)<br \/>Donation of 4529 Euros will be done today!<br \/>Thanks to all of you who supported me throughout this Vuelta! <br \/>Recover and up we go to the next! \ud83d\ude34<\/p>\n<p>&mdash; Gino M\u00e4der (@maedergino) <a href=\"https:\/\/twitter.com\/maedergino\/status\/1435146325100834818?ref_src=twsrc%5Etfw\">September 7, 2021<\/a><\/p><\/blockquote>\n<p><script async data-src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/div>\n<p>\u201cThe Vuelta is done and dusted,\u201d he said after the final stage of the Vuelta. \u201cIt was a great experience and a race I\u2019ll remember for a long, long time! After going through all the comments, I found that\u00a0<a href=\"https:\/\/justdiggit.org\/\"><em>Just Diggit<\/em><\/a>\u00a0was the most liked comment!\u201d<\/p>\n<p><a href=\"https:\/\/justdiggit.org\/what-we-do\/\">JustDiggit<\/a> is a Dutch NGO whose self-proclaimed mission is the following: \u201cGlobal warming is moving in fast. Our Earth is drying up. Our job is to reverse it, and there\u2019s one decade to do it. We know it is necessary to keep the global temperature increase below 2\u00b0C, to stop irreversible damage to the planet that sustains us. We need to act together and we need to act fast. \u201d<\/p>\n<p>The organization\u2019s solution to that challenge is to cool down the planet by regreening Africa. In this work, JustDiggit works closely with local communities and partners to restore dry land.<\/p>\n<div class=\"embed-controller-wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">The Dutch interactive music video platform <a href=\"https:\/\/twitter.com\/XITENL?ref_src=twsrc%5Etfw\">@XITENL<\/a>  joined us on our mission to regreen and cool down the planet! By digging into <a href=\"https:\/\/twitter.com\/hashtag\/StreamToRegreen?src=hash&amp;ref_src=twsrc%5Etfw\">#StreamToRegreen<\/a>, they&#39;ll help us reach 100 million+ households across the EU and North America. \ud83d\ude4c <a href=\"https:\/\/t.co\/KdKYNt7MXX\">https:\/\/t.co\/KdKYNt7MXX<\/a><\/p>\n<p>&mdash; Justdiggit (@justdiggit) <a href=\"https:\/\/twitter.com\/justdiggit\/status\/1445387736148496399?ref_src=twsrc%5Etfw\">October 5, 2021<\/a><\/p><\/blockquote>\n<p><script async data-src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/div>\n<p>\u201cProven regreening techniques include rainwater harvesting (digging <em>bunds<\/em>), tree restoration and developing grass seed banks,\u201d the group explains. Bunds are semicircular pits that capture rainwater and ensure rainwater harvesting in dry areas, allowing vegetation to return.\u00a0More than 145,000 bunds have so far been dug by JustDiggit projects.<\/p>\n<p>In addition, 60,000 ha of land are being restored and some 6.3 million trees have been regenerated in the past 30 months.<\/p>\n<div class=\"embed-controller-wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">In Singida, 232 farmers of which 47% are women, recently completed the Training of Trainers program from our partner <a href=\"https:\/\/twitter.com\/leadtz?ref_src=twsrc%5Etfw\">@leadtz<\/a>. These new ambassadors of regreening are now ready to inspire and activate their fellow farmers and thus bring back 2 million trees together! \ud83c\udf33 <a href=\"https:\/\/t.co\/2uA1of9L3E\">pic.twitter.com\/2uA1of9L3E<\/a><\/p>\n<p>&mdash; Justdiggit (@justdiggit) <a href=\"https:\/\/twitter.com\/justdiggit\/status\/1441684900906602499?ref_src=twsrc%5Etfw\">September 25, 2021<\/a><\/p><\/blockquote>\n<p><script async data-src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/div>\n<p>All its projects, JustDiggit says, are owned and implemented by communities that live off the land on which the projects are carried out.<\/p>\n<p>So, from the folks here at WLC, a big thank you to the cycling fans who helped the Swiss rider choose a truly worthy recipient of the money. And a huge thanks to Gino M\u00e4der for his original and generous gesture and for his contribution to the fight against global warming. We wish him more success in the future, and more generous gestures for the betterment of the planet.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The young Swiss rider Gino M\u00e4der had a great Vuelta a Espa\u00f1a, winning the white jersey as best young rider [&hellip;]<\/p>\n","protected":false},"author":99,"featured_media":186749,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[329],"tags":[5559,5735,4619,5643,5009,5736,5734],"global-categories":[3366],"class_list":["post-186717","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-road-cycling","tag-bahrain-victourious","tag-cycling-and-environment","tag-cycling-news","tag-gino-mader","tag-global-environmental-change","tag-global-warming","tag-justdiggit","global-categories-cycling"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gino M\u00e4der Turned Vuelta Success Into Charity - 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