{"id":179817,"date":"2020-10-08T13:36:06","date_gmt":"2020-10-08T13:36:06","guid":{"rendered":"https:\/\/www.welovecycling.com\/wide\/?p=179817"},"modified":"2020-10-08T13:36:06","modified_gmt":"2020-10-08T13:36:06","slug":"v-rroom-by-mattel-the-bicycle-all-60s-kids-wanted-because-it-made-this-sound","status":"publish","type":"post","link":"https:\/\/www.welovecycling.com\/wide\/2020\/10\/08\/v-rroom-by-mattel-the-bicycle-all-60s-kids-wanted-because-it-made-this-sound\/","title":{"rendered":"V-rroom! By Mattel: The Bicycle All 60s Kids Wanted Because It Made This Sound"},"content":{"rendered":"<p><strong>You can tell it\u2019s Mattel\u2026 it&#8217;s swell.<\/strong><\/p>\n<p><!--more--><\/p>\n<lite-youtube videoid=kLZe3LzHQVY params=\"enablejsapi=1\" style=\"background-image: url('https:\/\/i.ytimg.com\/vi_webp\/kLZe3LzHQVY\/maxresdefault.webp');\"><\/lite-youtube>\n<p>Jack Ryan might have only lasted a year and a half as the sixth husband of Zsa Zsa Gabor. However, in the toy designing department, he left a much longer-lasting legacy. He worked at Mattel for 20 years and as the company\u2019s vice president of research and development, he was responsible for the Barbie doll, Hot Wheels and among many other things \u2013 the V-rroom!.<\/p>\n<div id='gallery-1' class='gallery galleryid-179817 gallery-columns-3 gallery-size-large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/d2p6e6u75xmxt8.cloudfront.net\/2\/2020\/10\/bronco.webp'><img loading=\"lazy\" decoding=\"async\" width=\"382\" height=\"565\" src=\"https:\/\/d2p6e6u75xmxt8.cloudfront.net\/2\/2020\/10\/bronco.webp\" class=\"attachment-large size-large\" alt=\"They look and sound just like a motorcycle... with storage compartment, motorcycle handlebars and Mattel&#039;s fantastic V-RROOM! motor that works with a real key.\" aria-describedby=\"gallery-1-179825\" srcset=\"https:\/\/d2p6e6u75xmxt8.cloudfront.net\/2\/2020\/10\/bronco.webp 382w, https:\/\/d2p6e6u75xmxt8.cloudfront.net\/2\/2020\/10\/bronco-203x300.webp 203w\" sizes=\"auto, (max-width: 382px) 100vw, 382px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-179825'>\n\t\t\t\tThey look and sound just like a motorcycle&#8230; with storage compartment, motorcycle handlebars and Mattel&#8217;s fantastic V-RROOM! motor that works with a real key. \n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/d2p6e6u75xmxt8.cloudfront.net\/2\/2020\/10\/452c477b7c9cbb69845918b05582efa0.webp'><img loading=\"lazy\" decoding=\"async\" width=\"649\" height=\"720\" src=\"https:\/\/d2p6e6u75xmxt8.cloudfront.net\/2\/2020\/10\/452c477b7c9cbb69845918b05582efa0.webp\" class=\"attachment-large size-large\" alt=\"Mattel&#039;s V-RROOM! bikes...\" aria-describedby=\"gallery-1-179824\" srcset=\"https:\/\/d2p6e6u75xmxt8.cloudfront.net\/2\/2020\/10\/452c477b7c9cbb69845918b05582efa0.webp 649w, https:\/\/d2p6e6u75xmxt8.cloudfront.net\/2\/2020\/10\/452c477b7c9cbb69845918b05582efa0-270x300.webp 270w\" sizes=\"auto, (max-width: 649px) 100vw, 649px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-179824'>\n\t\t\t\tMattel&#8217;s V-RROOM! bikes&#8230;\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/d2p6e6u75xmxt8.cloudfront.net\/2\/2020\/10\/Mattel1.webp'><img loading=\"lazy\" decoding=\"async\" width=\"539\" height=\"285\" src=\"https:\/\/d2p6e6u75xmxt8.cloudfront.net\/2\/2020\/10\/Mattel1.webp\" class=\"attachment-large size-large\" alt=\"See &#039;em, hear &#039;em, get &#039;em wherever bikes are sold.\" aria-describedby=\"gallery-1-179822\" srcset=\"https:\/\/d2p6e6u75xmxt8.cloudfront.net\/2\/2020\/10\/Mattel1.webp 539w, https:\/\/d2p6e6u75xmxt8.cloudfront.net\/2\/2020\/10\/Mattel1-300x159.webp 300w\" sizes=\"auto, (max-width: 539px) 100vw, 539px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-179822'>\n\t\t\t\tSee &#8217;em, hear &#8217;em, get &#8217;em wherever bikes are sold.\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\n<p><em>Dear Dad,<\/em><br \/>\n<em>Mattel&#8217;s V-RROOM! Bicycle is the toughest bike under the sun \u2013 with heavy-duty shock absorbers, a front pivot to take the bounce out of bumps, a double frame of rugged steel, a Bendix coaster brake, and reinforced wheels with extra spokes. Oh yes&#8230; plus Mattel&#8217;s optional V-RROOM! sound unit with the roar that sounds like a motorcycle! And it&#8217;s rough\u2019n&#8217;tough enough for YOU to ride!<\/em><\/p>\n<p>How many moms and dads did this letter written by Mattel\u2019s marketing department persuade? We shall never know.<\/p>\n<lite-youtube videoid=r-EGZwAdHJo params=\"enablejsapi=1\" style=\"background-image: url('https:\/\/i.ytimg.com\/vi_webp\/r-EGZwAdHJo\/maxresdefault.webp');\"><\/lite-youtube>\n<p>You could buy the Stallion model, the futuristic X-15 or the rugged Bronco. The V-rroom! \u201cengine\u201d also came as a standalone product so you could snap it on pretty much any bicycle or <a href=\"https:\/\/www.welovecycling.com\/wide\/2019\/12\/04\/must-see-bicycle-museums-of-europe\/\">tricycle<\/a> your kids had.<\/p>\n<p>Wouldn\u2019t you want one as a kid? This should definitely make a comeback!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You can tell it\u2019s Mattel\u2026 it&#8217;s swell.<\/p>\n","protected":false},"author":99,"featured_media":179827,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[334],"tags":[4473,4472,487,4471,3551],"global-categories":[3366],"class_list":["post-179817","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-socialising-and-culture","tag-children-bicycle","tag-mattel","tag-retro","tag-v-rroom","tag-vintage-bicycle","global-categories-cycling"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>V-rroom! By Mattel: The Bicycle All 60s Kids Wanted<\/title>\n<meta name=\"description\" content=\"You can tell it\u2019s Mattel\u2026 it&#039;s swell. 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