{"id":179489,"date":"2020-09-18T09:07:07","date_gmt":"2020-09-18T09:07:07","guid":{"rendered":"https:\/\/www.welovecycling.com\/wide\/?p=179489"},"modified":"2020-12-16T10:05:02","modified_gmt":"2020-12-16T10:05:02","slug":"christian-philipp-the-biggest-challenge-of-the-tour-de-france-logistics","status":"publish","type":"post","link":"https:\/\/www.welovecycling.com\/wide\/2020\/09\/18\/christian-philipp-the-biggest-challenge-of-the-tour-de-france-logistics\/","title":{"rendered":"Christian Philipp: \u2018The Biggest Challenge of the Tour de France? Logistics\u2019"},"content":{"rendered":"

The #Ride2Unite<\/a> crew keeps its wows to offer valuable cycling-related virtual experiences to our readers! The broadcast studio enjoyed its mobile premiere on four wheels in no other vehicle than the velvet-red jewel of the 2020 Tour de France<\/a> \u2013 the first all-electric leading car, \u0160koda ENYAQ iV<\/a>. Our guest is one of the few men with the clearance to drive it – Mr Christian Philipp and our host, Keira McVitty, chatted him up from the passenger seat.<\/strong><\/p>\n

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Christian\u2019s life has been bound with cars and the automotive industry in general for over two decades. As a former professional motorsport racer, he enjoyed 10 years behind the wheel, which made him, among other experiences, perfectly suited for today\u2019s role of Head of Global Experience Marketing for \u0160koda. When asked whether he\u2019s still excited about his 9-year-long involvement with the brand, he simply states: \u201cCan\u2019t be better. It\u2019s one of the best feelings to be on the Tour.\u201d Further commenting on the company\u2019s known history, one that started in 1895 with a bicycle workshop, he sheds light on its connection to the Tour: \u201c[\u0160koda] was actually born on bikes. So the Tour de France fits perfectly to our brand.\u201d<\/p>\n

\"Christian<\/p>\n

These days, one of his main focus goals is developing the Sport sponsoring strategy for \u0160koda worldwide, which covers multiple world-famous cycling events. Besides large-scale races, Christian also coordinates the brand\u2019s activities for the general public and amateurs who enjoy spending time on a bike. Still, it seems, even with innumerable events on his plate, it\u2019s the Tour de France that has captivated his heart and professional interest: \u201cThe Tour, I have to say, is attracting me the most because that\u2019s the only one sports event I know, actually, where the people are so close to the sport and the action. Even this year, people have been alongside the roads, carefully wearing masks and keeping distance. That\u2019s already something very special, you don\u2019t have that in other sports, you\u2019re going to be really close to the cyclists.\u201d<\/p>\n