{"id":176021,"date":"2019-11-12T10:46:27","date_gmt":"2019-11-12T10:46:27","guid":{"rendered":"https:\/\/www.welovecycling.com\/wide\/?p=176021"},"modified":"2019-12-02T14:57:59","modified_gmt":"2019-12-02T14:57:59","slug":"introducing-the-bikefluencer-three-tales-of-inspiration-perseverance-and-change","status":"publish","type":"post","link":"https:\/\/www.welovecycling.com\/wide\/2019\/11\/12\/introducing-the-bikefluencer-three-tales-of-inspiration-perseverance-and-change\/","title":{"rendered":"Introducing the Bikefluencer: Three Tales of Inspiration, Perseverance and Change"},"content":{"rendered":"<p><strong>Our last year\u2019s Why We Ride? elicited many responses from cycling fans from all walks of life and we couldn\u2019t help but notice a reoccurring pattern \u2013 personal stories about the spark that started or rekindled someone\u2019s passion for cycling. We kept coming back to the root of Why We Ride? and a more specific question we would love to ask all active bike owners naturally crystallized over time. What or who got YOU into cycling?<\/strong><!--more--><\/p>\n<p>We strived to dig deeper and meet the real-life humans behind the individual accounts that were more than worth of retelling and sharing; they deserved to become the inspiration they were meant to be. And that\u2019s how we got the pleasure of meeting Alex Borsk\u00e1, Tamara Olga G\u00f3recka-Wero\u0144ska, and Cl\u00e0udia Galicia Cotrina, the spearheading, trailblazing heroines \u2013 our bikefluencers.<\/p>\n<div id='gallery-1' class='gallery galleryid-176021 gallery-columns-2 gallery-size-large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/d2p6e6u75xmxt8.cloudfront.net\/2\/2019\/11\/Bikefluencer-Tamara-Olga-Gorecka-Weronska-2.webp'><img loading=\"lazy\" decoding=\"async\" width=\"625\" height=\"417\" src=\"https:\/\/d2p6e6u75xmxt8.cloudfront.net\/2\/2019\/11\/Bikefluencer-Tamara-Olga-Gorecka-Weronska-2.webp\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/d2p6e6u75xmxt8.cloudfront.net\/2\/2019\/11\/Bikefluencer-Tamara-Olga-Gorecka-Weronska-2.webp 625w, https:\/\/d2p6e6u75xmxt8.cloudfront.net\/2\/2019\/11\/Bikefluencer-Tamara-Olga-Gorecka-Weronska-2-300x200.webp 300w, https:\/\/d2p6e6u75xmxt8.cloudfront.net\/2\/2019\/11\/Bikefluencer-Tamara-Olga-Gorecka-Weronska-2-272x182.webp 272w\" sizes=\"auto, (max-width: 625px) 100vw, 625px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/d2p6e6u75xmxt8.cloudfront.net\/2\/2019\/11\/Bikefluencer-Tamara-Olga-Gorecka-Weronska-1.webp'><img loading=\"lazy\" decoding=\"async\" width=\"625\" height=\"417\" src=\"https:\/\/d2p6e6u75xmxt8.cloudfront.net\/2\/2019\/11\/Bikefluencer-Tamara-Olga-Gorecka-Weronska-1.webp\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/d2p6e6u75xmxt8.cloudfront.net\/2\/2019\/11\/Bikefluencer-Tamara-Olga-Gorecka-Weronska-1.webp 625w, https:\/\/d2p6e6u75xmxt8.cloudfront.net\/2\/2019\/11\/Bikefluencer-Tamara-Olga-Gorecka-Weronska-1-300x200.webp 300w, https:\/\/d2p6e6u75xmxt8.cloudfront.net\/2\/2019\/11\/Bikefluencer-Tamara-Olga-Gorecka-Weronska-1-272x182.webp 272w\" sizes=\"auto, (max-width: 625px) 100vw, 625px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>So, who exactly is a bikefluencer? It\u2019s a person, whose utmost dedication and enthusiasm for cycling makes you get up, get out there, and saddle up. Someone who infects you and others with their you-can-do-it attitude and inspires to find joy and freedom on two wheels \u2013 but on your own terms. Someone who can motivate you to discover your unique way how to push harder, live better, and overcome difficulties \u2013 via a bicycle.<\/p>\n<p><a href=\"http:\/\/bit.ly\/2NJ9X4V\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-176087 size-full\" src=\"https:\/\/d2p6e6u75xmxt8.cloudfront.net\/2\/2019\/11\/WLC_BF_Web_Product_Banner-1.png\" alt=\"\" width=\"1280\" height=\"300\" \/><\/a><\/p>\n<p>\u201cWith the Bikefluencers campaign, we wanted to place the focus more on women, their bikes and their stories, so they could see themselves represented,\u201d said Josef Mat\u011bjovi\u010d of \u0160koda, the leader of the We Love Cycling platform.<\/p>\n<p>Let\u2019s get acquainted with three stellar examples of all the above.<\/p>\n<h2><strong>Alex Borsk\u00e1, the Czech Republic<\/strong><\/h2>\n<p>Alex, the youngest of the trio at 11 years, comes from a sporty family of skiers and cyclists. She was always an active child despite her handicap and when a charity organisation offered to get her a handbike, the decision was a no-brainer for Alex. At first, it was a bit of struggle because handbike handling can be tricky thanks to the shifted centre of balance, so Alex practised in parks and closed-off cycle paths. And when she got the hang of it, everything changed. Suddenly, she was independent. And that\u2019s a life-altering feat for a girl that was used to getting around only with the help of crutches or a wheelchair.<\/p>\n<p><a href=\"https:\/\/www.welovecycling.com\/wide\/tag\/bikefluencers\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-176088\" src=\"https:\/\/d2p6e6u75xmxt8.cloudfront.net\/2\/2019\/11\/WLC_BF_Web_Article_Banner-1.jpg\" alt=\"\" width=\"1280\" height=\"960\" \/><\/a><\/p>\n<p>Then came her first race \u2013 she finished second and she recalls how the boys she bested weren\u2019t very fond of that fact. \u201cTough luck. You don\u2019t always get what you want,\u201d quips Alex. Then came another breaking point: Alex met Ji\u0159\u00ed Je\u017eek, the Paralympic cycling six-time champion. \u201cThere is nobody like him. He made me believe in myself and showed me there\u2019s more out there. Thanks to him, I am not afraid of any race, even the international ones.\u201d Alex now works and trains tirelessly, often under the guidance of Ji\u0159\u00ed who helps her to kick-start her career and to work towards her ultimate goal \u2013 to join the Czech national Paralympic team.<\/p>\n<h2><strong>Tamara Olga G\u00f3recka-Wero\u0144ska, Poland<\/strong><\/h2>\n<p>\u201cExperience teaches us that love is still the driving force behind many changes in our lives.\u201d That was Tamara\u2019s first reply when we asked her what or who inspired her to take up cycling. At the age of 40, she found herself at the steps of a bicycle shop because her son wanted to join an MTB club and it turned out that the store\u2019s owner who was also the club\u2019s manager \u2013 happened to be Tamara\u2019s future husband. Since then, her path to cycling was pretty straightforward although certainly not easy. She never really cycled before and she needed to put in the extra effort but her son and husband served at the passionate inspiration and source of advice she needed. That was ten years ago. Nowadays, she runs a successful and active Facebook group for female cyclists called Profidea dla Kobiet (Profidea for Women) that regularly meets in Krakow to do group rides, training sessions, workshops on road etiquette and basic bike anatomy and repairs, and much more. What ties it all together, though, is a sense of belonging.<\/p>\n<p><a href=\"https:\/\/d2p6e6u75xmxt8.cloudfront.net\/2\/2019\/11\/Bikefluencer-Tamara-Olga-Gorecka-Weronska.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-176027\" src=\"https:\/\/d2p6e6u75xmxt8.cloudfront.net\/2\/2019\/11\/Bikefluencer-Tamara-Olga-Gorecka-Weronska.jpg\" alt=\"\" width=\"1375\" height=\"917\" \/><\/a><\/p>\n<p>\u201cSince I started, hundreds of women joined our cycling group. Believe me; there is no greater self-confidence boost. My principle is, no matter how fast, no matter how far, we cycle together. I love to look back and see smiling faces,\u201d Tamara shares. What\u2019s more, she combined her passion for cycling with her physiotherapeutic skills and started doing business as a professional bike fitter. Everything she does, she considers a life mission that gives her great satisfaction.<\/p>\n<p>Tamara concludes with bulletproof advice: \u201cDo you want an anti-ageing antidote? Look at me, I am 50, and you won\u2019t believe that I am already a grandmother.\u201d<\/p>\n<h2><strong>Cl\u00e0udia Galicia Cotrina, Spain<\/strong><\/h2>\n<p>According to her own words, Cl\u00e0udia led quite the ordinary life until her friend suggested she should try registering for an MTB race. She would have never considered it herself \u2013 she was a full-time architect without a serious interest in cycling, entirely focused on her job and friends. But she got intrigued and gave it a try. After six gruelling stages and stiff competition, Cl\u00e0udia became the winner of nothing smaller than the feared Titan Desert Race. Her life took a sharp turn towards cycling as brands rushed in to support her career as an athlete. Since the race, she started riding and training regularly and nowadays, she spends 80 % of her time as a cyclist by profession.<\/p>\n<p><a href=\"https:\/\/d2p6e6u75xmxt8.cloudfront.net\/2\/2019\/11\/Claudia-Galicia-Cotrina.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-176028\" src=\"https:\/\/d2p6e6u75xmxt8.cloudfront.net\/2\/2019\/11\/Claudia-Galicia-Cotrina.jpg\" alt=\"\" width=\"1375\" height=\"917\" \/><\/a><\/p>\n<p>Cl\u00e0udia recalls she used to call the first training sessions and outings on a bike her \u201cmoments of decontamination\u201d and precious instances to \u201cload back energy\u201d, as her then job as an architect was rather time consuming and demanding. Since the \u201cbig change\u201d she knows that bringing someone to cycling can be the best thing in their lives. That\u2019s why she also runs MTB summer camps exclusively for girls where they can learn not only the technique and tricks but also to enjoy themselves on the bike and to try their hand at races if they\u2019re interested.<\/p>\n<p>We hope anyone can find that spark of inspiration they need from these amazing stories. Or maybe you\u2019re already out there, giving it your best on a bicycle? If so, who encouraged you to put a spin on your life? We want to hear all about your #bikefluencer. Also, stay tuned for the updates on the Bikefluencer project, as the last stage will bring a challenge of passing on the love for cycling, giving anyone the chance to become bikefluencer themselves.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Our last year\u2019s Why We Ride? elicited many responses from cycling fans from all walks of life and we couldn\u2019t [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":176023,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"footnotes":""},"categories":[333,329,334],"tags":[3688,3670,3671,3690,3689,1912],"global-categories":[3449,3375],"class_list":["post-176021","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-family","category-road-cycling","category-socialising-and-culture","tag-alex-borska","tag-bikefluencer","tag-bikefluencers","tag-claudia-galicia-cotrina","tag-tamara-olga-gorecka-weronska","tag-why-we-ride","post_format-post-format-video","global-categories-kodiaq","global-categories-superb"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Introducing the Bikefluencer: Three Tales of Inspiration, Perseverance and Change - \u0160koda We Love Cycling<\/title>\n<meta name=\"description\" content=\"Our last year\u2019s Why We Ride? 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