{"id":173088,"date":"2019-04-02T12:15:28","date_gmt":"2019-04-02T12:15:28","guid":{"rendered":"https:\/\/www.welovecycling.com\/wide\/?p=173088"},"modified":"2019-04-02T12:15:28","modified_gmt":"2019-04-02T12:15:28","slug":"the-cycling-world-of-chic","status":"publish","type":"post","link":"https:\/\/www.welovecycling.com\/wide\/2019\/04\/02\/the-cycling-world-of-chic\/","title":{"rendered":"The Cycling World of Chic"},"content":{"rendered":"<p><strong>In much of the world, cycling is synonymous with Lycra-clad roadies and technical-wear mountain bikers. But there\u2019s always been a more urbane side to the way cyclists dress \u2013 so let\u2019s take a look at how social media is revolutionising what we wear when we ride.<\/strong><\/p>\n<p><!--more--><\/p>\n<h2><strong>Everyday riding<\/strong><\/h2>\n<p>Cycle chic was a phrase coined by urban designer Mikael Colville-Andersen who runs the Copenhagenize Design Company. Working with city planners all over the world, he\u2019s transformed urban environments to make them better places to live \u2013 and that includes the clothes we wear.<\/p>\n<lite-youtube videoid=pHL0w1uJIBk params=\"enablejsapi=1\" style=\"background-image: url('https:\/\/i.ytimg.com\/vi_webp\/pHL0w1uJIBk\/maxresdefault.webp');\"><\/lite-youtube>\n<p>The message is simple \u2013 you don\u2019t have to conform to the tyranny of sportswear just to ride your bike. Jeans and a t-shirt are fine for a cycle about town \u2013 and why not wear a suit on your ride to work? If you\u2019re cycling up Mount Ventoux, what\u2019s the problem? Take a picture of a cyclist wearing everyday clothes and post it to social media.<\/p>\n<h2><strong>Super chic<\/strong><\/h2>\n<p>Clothes say a lot about who you are and what you do, so it\u2019s unsurprising that the grassroots cycle-chic movement has inspired the professional creative community. Wunderkind photographer Horst Friedrichs exemplifies good taste and has spent time tracking down some of London\u2019s more sartorially refined cyclists.<\/p>\n<lite-youtube videoid=XgdSFj4FIZ4 params=\"enablejsapi=1\" style=\"background-image: url('https:\/\/i.ytimg.com\/vi_webp\/XgdSFj4FIZ4\/maxresdefault.webp');\"><\/lite-youtube>\n<p>It\u2019s inspiring to see such diversity of styles and tastes in the clothes of these cyclists and it\u2019s reflected in the diversity of the bikes they choose to ride. There are Dutch bikes, vintage fixies, single-speeds, and foldables \u2013 but they all share the elegant simplicity of an uncomplicated urban life.<\/p>\n<h2><strong>Commercial influence<\/strong><\/h2>\n<p>It\u2019s unsurprising that companies have responded positively to the advent of cycle chic and are keen to exploit the growing enthusiasm for comfort and convenience on a bike. Way back in 2001, Rapha released this surreal short film showcasing their city range.<\/p>\n<lite-youtube videoid=yoUvEkLDm6o params=\"enablejsapi=1\" style=\"background-image: url('https:\/\/i.ytimg.com\/vi_webp\/yoUvEkLDm6o\/maxresdefault.webp');\"><\/lite-youtube>\n<p>Cycle chic has also helped to broaden the conversation about what cyclists really want from their cycling experience. And, perhaps, the area with the greatest aftereffect is the female cyclists\u2019 experience. In 2015, We Love Cycling made this short video looking at the shift away from the shrink\u2019n\u2019pink attitude, lead by women, and you can see plenty of chic to be celebrated.<\/p>\n<lite-youtube videoid=LnFfsflm_js params=\"enablejsapi=1\" style=\"background-image: url('https:\/\/i.ytimg.com\/vi_webp\/LnFfsflm_js\/maxresdefault.webp');\"><\/lite-youtube>\n","protected":false},"excerpt":{"rendered":"<p>In much of the world, cycling is synonymous with Lycra-clad roadies and technical-wear mountain bikers. But there\u2019s always been a [&hellip;]<\/p>\n","protected":false},"author":99,"featured_media":173094,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[334],"tags":[2879,2880,2876,2877,2502,809,2878],"global-categories":[],"class_list":["post-173088","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-socialising-and-culture","tag-copenhagenize-design-company","tag-cycle-chic","tag-cycling-wear","tag-horst-friedrichs","tag-mikael-colville-andersen","tag-rapha","tag-wunderkind"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Cycling World of Chic - \u0160koda We Love Cycling<\/title>\n<meta name=\"description\" content=\"In much of the world, cycling is synonymous with Lycra-clad roadies and technical-wear mountain bikers. But there\u2019s always been a more urbane side to the\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.welovecycling.com\/wide\/2019\/04\/02\/the-cycling-world-of-chic\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Cycling World of Chic\" \/>\n<meta property=\"og:description\" content=\"In much of the world, cycling is synonymous with Lycra-clad roadies and technical-wear mountain bikers. But there\u2019s always been a more urbane side to the\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.welovecycling.com\/wide\/2019\/04\/02\/the-cycling-world-of-chic\/\" \/>\n<meta property=\"og:site_name\" content=\"\u0160koda We Love Cycling\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-02T12:15:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2p6e6u75xmxt8.cloudfront.net\/2\/2019\/04\/Cycling-dress-profimedia-0385489943-CVR.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"tereza\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Christopher Ashley\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.welovecycling.com\/wide\/2019\/04\/02\/the-cycling-world-of-chic\/\",\"url\":\"https:\/\/www.welovecycling.com\/wide\/2019\/04\/02\/the-cycling-world-of-chic\/\",\"name\":\"The Cycling World of Chic - \u0160koda We Love Cycling\",\"isPartOf\":{\"@id\":\"https:\/\/www.welovecycling.com\/wide\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.welovecycling.com\/wide\/2019\/04\/02\/the-cycling-world-of-chic\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.welovecycling.com\/wide\/2019\/04\/02\/the-cycling-world-of-chic\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2p6e6u75xmxt8.cloudfront.net\/2\/2019\/04\/Cycling-dress-profimedia-0385489943-CVR.webp\",\"datePublished\":\"2019-04-02T12:15:28+00:00\",\"author\":{\"@id\":\"https:\/\/www.welovecycling.com\/wide\/#\/schema\/person\/50f01ecd18718d2333cf72e823c4f926\"},\"description\":\"In much of the world, cycling is synonymous with Lycra-clad roadies and technical-wear mountain bikers. 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