{"id":172165,"date":"2019-01-30T07:21:58","date_gmt":"2019-01-30T07:21:58","guid":{"rendered":"https:\/\/www.welovecycling.com\/wide\/?p=172165"},"modified":"2019-01-30T07:21:58","modified_gmt":"2019-01-30T07:21:58","slug":"this-company-wants-to-get-more-older-people-back-on-bikes","status":"publish","type":"post","link":"https:\/\/www.welovecycling.com\/wide\/2019\/01\/30\/this-company-wants-to-get-more-older-people-back-on-bikes\/","title":{"rendered":"This Company Wants to Get More Older People Back on Bikes"},"content":{"rendered":"

There\u2019s no secret to the fact that cycling is one of many ways that can keep you fit on a daily basis, while conveniently taking you places. But as you and your body grow older, you might start to feel a little unsure and intimidated saddling up every day. Islabikes, a British bicycle company based in Shropshire, aims to tackle the issue by launching a specialized bicycle range aimed at senior riders aged 65 and above.<\/strong><\/p>\n

Founded by Isla Rowntree in 2006, Islabikes<\/a> made their name as a bike manufacturer of every child\u2019s dream. The attention to detail, ingenious geometry, material usage, and philosophy behind the designs quickly gave the bikes for little riders a near mythical status. Now the target group shifted towards the grandparents. Besides muscular decline and the onset of various health problems, seniors often battle social exclusion and loneliness that\u2019s connected to staying put for days, even weeks. Staying active helps maintain both their fitness and mental health.<\/p>\n

\u201cOlder people have been ignored, much like children pre-2006. I want to prolong their cycling lives so they can continue to enjoy physical health, psychological wellbeing and those vital social connections that come from riding with friends,\u201d as Isla put it.<\/p>\n

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