{"id":172028,"date":"2019-01-15T16:02:47","date_gmt":"2019-01-15T16:02:47","guid":{"rendered":"https:\/\/www.welovecycling.com\/wide\/?p=172028"},"modified":"2019-01-16T15:37:22","modified_gmt":"2019-01-16T15:37:22","slug":"the-astana-pro-team-first-ever-rap-video-is-the-weirdest-thing-youll-see-today","status":"publish","type":"post","link":"https:\/\/www.welovecycling.com\/wide\/2019\/01\/15\/the-astana-pro-team-first-ever-rap-video-is-the-weirdest-thing-youll-see-today\/","title":{"rendered":"The Astana Pro Team First Ever Rap Video Is the Weirdest Thing You\u2019ll See Today"},"content":{"rendered":"<p><strong>There are some time-proven ways for pro peloton riders to boost the visibility of their sponsors and woo new fans \u2013 they tend to mostly do with supreme performance, team personas, gear branding, advertising and the likes. Anyways, these might seem a bit too overused in the field lately, which might tempt some individuals to set out on rather unorthodox paths.<\/strong><!--more--><\/p>\n<p>The riders from the Astana Pro Team, fronted by Belgian Laurens de Vreese, apparently decided to compose and shoot a music video, which they posted on the team\u2019s official Twitter on Monday, January 14, causing it to go semi-viral in the cycling community. Trying to ride the popular \u2018SoundCloud rap\u2019 aesthetic, the crew of riders can be seen leaning in the hallways, showing chiselled abs, standing on car roofs looking menacing or donning massive chain necklaces with golden derailleurs.<\/p>\n<div class=\"embed-controller-wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">The first ever Pro Cycling Rap, by Astana Pro Team!\ud83d\udd25 Talented riders, but even more talented rappers?\ud83d\ude1c <a href=\"https:\/\/twitter.com\/hashtag\/AstanaProTeam?src=hash&amp;ref_src=twsrc%5Etfw\">#AstanaProTeam<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/AstanaRap?src=hash&amp;ref_src=twsrc%5Etfw\">#AstanaRap<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/AstanaRappers?src=hash&amp;ref_src=twsrc%5Etfw\">#AstanaRappers<\/a> <a href=\"https:\/\/t.co\/zL24wAqPNo\">https:\/\/t.co\/zL24wAqPNo<\/a><\/p>\n<p>&mdash; Astana Qazaqstan Team (@AstanaQazTeam) <a href=\"https:\/\/twitter.com\/AstanaQazTeam\/status\/1084816681682300928?ref_src=twsrc%5Etfw\">January 14, 2019<\/a><\/p><\/blockquote>\n<p><script async data-src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/div>\n<p>Besides background voices whispering \u2018Astana\u2019, the lyrics feature such gems as:<\/p>\n<p>\u201c<i>We are the only team who wore blue before,<\/i><br \/>\n<i>all the other blue teams it\u2019s better to ignore.\u201d<\/i><\/p>\n<p>\u201c<i>Big game,<\/i><br \/>\n<i>gold chain,<\/i><br \/>\n<i>Panchic shoes,<\/i><br \/>\n<i>never lose.\u201d<\/i><\/p>\n<p>You might laugh (and you will) but at the end of the day, you have to admit that what these guys did was pretty damn clever. Not susceptible to awkwardness and shame, they knew very well they\u2019ll become the talk of the town, which is, all in all, an excellent strategy.<\/p>\n<p>While the notorious Slovak extraordinaire Peter Sagan is well known for his musical career on the side, <a href=\"https:\/\/www.welovecycling.com\/wide\/2016\/01\/04\/sagan-is-john-travolta-and-other-cycling-news\/\">as you can see here<\/a>, this might be a deeply calculated promotional step because the popularity of rap has been steadfastly soaring during the recent years.<\/p>\n<p>Despite appreciating the hidden genius, we have to ask: What\u2019s next? The Rap-Ha Gang?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There are some time-proven ways for pro peloton riders to boost the visibility of their sponsors and woo new fans [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":172030,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[329],"tags":[1695,2599,1148],"global-categories":[],"class_list":["post-172028","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-road-cycling","tag-astana","tag-astana-pro-team","tag-jakob-fuglsang"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Astana Pro Team First Ever Rap Video Is the Weirdest Thing You\u2019ll See Today - \u0160koda We Love Cycling<\/title>\n<meta name=\"description\" content=\"There are some time-proven ways for pro peloton riders to boost the visibility of their sponsors and woo new fans \u2013 they tend to mostly do with supreme\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.welovecycling.com\/wide\/2019\/01\/15\/the-astana-pro-team-first-ever-rap-video-is-the-weirdest-thing-youll-see-today\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Astana Pro Team First Ever Rap Video Is the Weirdest Thing You\u2019ll See Today\" \/>\n<meta property=\"og:description\" content=\"There are some time-proven ways for pro peloton riders to boost the visibility of their sponsors and woo new fans \u2013 they tend to mostly do with supreme\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.welovecycling.com\/wide\/2019\/01\/15\/the-astana-pro-team-first-ever-rap-video-is-the-weirdest-thing-youll-see-today\/\" \/>\n<meta property=\"og:site_name\" content=\"\u0160koda We Love Cycling\" \/>\n<meta property=\"article:published_time\" content=\"2019-01-15T16:02:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-01-16T15:37:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2p6e6u75xmxt8.cloudfront.net\/2\/2019\/01\/Astana-Rap-CVR.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Frantiska Blazkova\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.welovecycling.com\/wide\/2019\/01\/15\/the-astana-pro-team-first-ever-rap-video-is-the-weirdest-thing-youll-see-today\/\",\"url\":\"https:\/\/www.welovecycling.com\/wide\/2019\/01\/15\/the-astana-pro-team-first-ever-rap-video-is-the-weirdest-thing-youll-see-today\/\",\"name\":\"The Astana Pro Team First Ever Rap Video Is the Weirdest Thing You\u2019ll See Today - 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