{"id":171125,"date":"2018-10-23T14:00:28","date_gmt":"2018-10-23T14:00:28","guid":{"rendered":"https:\/\/www.welovecycling.com\/wide\/?p=171125"},"modified":"2018-10-23T14:00:28","modified_gmt":"2018-10-23T14:00:28","slug":"this-city-in-italy-gives-you-free-beer-for-cycling","status":"publish","type":"post","link":"https:\/\/www.welovecycling.com\/wide\/2018\/10\/23\/this-city-in-italy-gives-you-free-beer-for-cycling\/","title":{"rendered":"This City in Italy Gives You Free Beer for Cycling"},"content":{"rendered":"

The urban planner Marco Amadori came up with an ingenious way of getting more people into \u2018green travel\u2019. In 2017, he initiated the start of an anti-pollution scheme called Bella Mossa, which translates to English as the \u2018Good Job\u2019. Since then, the people of Bologna and its visitors have been rewarded for cycling, walking, and taking public transport. All they need to do is download an app and record their trips. In return, they get things such as free beer, ice cream or cinema tickets.<\/strong><\/p>\n

\u201cFor the first time, we have been able to involve all people. The system of point collection is based not on the distance you travel but on a single trip, because it\u2019s important that even for short trips of 1 km you do it in a sustainable way,\u201d Marco Amadori told BBC<\/a>.<\/p>\n<\/lite-youtube>\n

There\u2019s a GPS tracker making sure people don\u2019t cheat and use the form of transport they say they do. The app shows how much CO2 you saved on each trip.<\/span><\/em><\/p>\n

The aim is to make sustainable travel more appealing. And it looks like it\u2019s working. Over 100 local businesses have signed up to give away vouchers. 16,000 of those were claimed last year. And more than 3.7 million km were recorded through the app.<\/p>\n

People can only log 4 journeys a day. That\u2019s to make sure everybody keeps using the app over time to eventually get the rewards. So far, Bella Mossa runs only for 4 months of each year. There are, however, talks of extending that period of time.<\/p>\n

\"\"<\/a>
It is funded by the EU and the local municipality.<\/figcaption><\/figure>\n

Would you like this to happen in your city as well?<\/p>\n","protected":false},"excerpt":{"rendered":"

The urban planner Marco Amadori came up with an ingenious way of getting more people into \u2018green travel\u2019. In 2017, […]<\/p>\n","protected":false},"author":12,"featured_media":171128,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[330],"tags":[2372,2373,2371],"global-categories":[],"class_list":["post-171125","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-urban-cycling","tag-bella-mossa","tag-bologna","tag-marco-amadori"],"yoast_head":"\nThis City in Italy Gives You Free Beer for Cycling - \u0160koda We Love Cycling<\/title>\n<meta name=\"description\" content=\"The urban planner Marco Amadori came up with an ingenious way of getting more people into \u2018green travel\u2019. In 2017, he initiated the start of an\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.welovecycling.com\/wide\/2018\/10\/23\/this-city-in-italy-gives-you-free-beer-for-cycling\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"This City in Italy Gives You Free Beer for Cycling\" \/>\n<meta property=\"og:description\" content=\"The urban planner Marco Amadori came up with an ingenious way of getting more people into \u2018green travel\u2019. In 2017, he initiated the start of an\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.welovecycling.com\/wide\/2018\/10\/23\/this-city-in-italy-gives-you-free-beer-for-cycling\/\" \/>\n<meta property=\"og:site_name\" content=\"\u0160koda We Love Cycling\" \/>\n<meta property=\"article:published_time\" content=\"2018-10-23T14:00:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2p6e6u75xmxt8.cloudfront.net\/2\/2018\/10\/profimedia-0385728652-1.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Monica Buck\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.welovecycling.com\/wide\/2018\/10\/23\/this-city-in-italy-gives-you-free-beer-for-cycling\/\",\"url\":\"https:\/\/www.welovecycling.com\/wide\/2018\/10\/23\/this-city-in-italy-gives-you-free-beer-for-cycling\/\",\"name\":\"This City in Italy Gives You Free Beer for Cycling - \u0160koda We Love Cycling\",\"isPartOf\":{\"@id\":\"https:\/\/www.welovecycling.com\/wide\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.welovecycling.com\/wide\/2018\/10\/23\/this-city-in-italy-gives-you-free-beer-for-cycling\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.welovecycling.com\/wide\/2018\/10\/23\/this-city-in-italy-gives-you-free-beer-for-cycling\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2p6e6u75xmxt8.cloudfront.net\/2\/2018\/10\/profimedia-0385728652-1.webp\",\"datePublished\":\"2018-10-23T14:00:28+00:00\",\"author\":{\"@id\":\"\"},\"description\":\"The urban planner Marco Amadori came up with an ingenious way of getting more people into \u2018green travel\u2019. In 2017, he initiated the start of an\",\"breadcrumb\":{\"@id\":\"https:\/\/www.welovecycling.com\/wide\/2018\/10\/23\/this-city-in-italy-gives-you-free-beer-for-cycling\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.welovecycling.com\/wide\/2018\/10\/23\/this-city-in-italy-gives-you-free-beer-for-cycling\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.welovecycling.com\/wide\/2018\/10\/23\/this-city-in-italy-gives-you-free-beer-for-cycling\/#primaryimage\",\"url\":\"https:\/\/d2p6e6u75xmxt8.cloudfront.net\/2\/2018\/10\/profimedia-0385728652-1.webp\",\"contentUrl\":\"https:\/\/d2p6e6u75xmxt8.cloudfront.net\/2\/2018\/10\/profimedia-0385728652-1.webp\",\"width\":900,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.welovecycling.com\/wide\/2018\/10\/23\/this-city-in-italy-gives-you-free-beer-for-cycling\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.welovecycling.com\/wide\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"This City in Italy Gives You Free Beer for Cycling\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.welovecycling.com\/wide\/#website\",\"url\":\"https:\/\/www.welovecycling.com\/wide\/\",\"name\":\"\u0160koda We Love Cycling\",\"description\":\"\u0160koda We Love Cycling magazine\",\"alternateName\":\"\u0160koda WLC\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.welovecycling.com\/wide\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"\",\"url\":\"https:\/\/www.welovecycling.com\/wide\/author\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"This City in Italy Gives You Free Beer for Cycling - \u0160koda We Love Cycling","description":"The urban planner Marco Amadori came up with an ingenious way of getting more people into \u2018green travel\u2019. In 2017, he initiated the start of an","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.welovecycling.com\/wide\/2018\/10\/23\/this-city-in-italy-gives-you-free-beer-for-cycling\/","og_locale":"en_US","og_type":"article","og_title":"This City in Italy Gives You Free Beer for Cycling","og_description":"The urban planner Marco Amadori came up with an ingenious way of getting more people into \u2018green travel\u2019. In 2017, he initiated the start of an","og_url":"https:\/\/www.welovecycling.com\/wide\/2018\/10\/23\/this-city-in-italy-gives-you-free-beer-for-cycling\/","og_site_name":"\u0160koda We Love Cycling","article_published_time":"2018-10-23T14:00:28+00:00","og_image":[{"width":900,"height":600,"url":"https:\/\/d2p6e6u75xmxt8.cloudfront.net\/2\/2018\/10\/profimedia-0385728652-1.webp","type":"image\/webp"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"Monica Buck","Est. reading time":"3"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.welovecycling.com\/wide\/2018\/10\/23\/this-city-in-italy-gives-you-free-beer-for-cycling\/","url":"https:\/\/www.welovecycling.com\/wide\/2018\/10\/23\/this-city-in-italy-gives-you-free-beer-for-cycling\/","name":"This City in Italy Gives You Free Beer for Cycling - \u0160koda We Love Cycling","isPartOf":{"@id":"https:\/\/www.welovecycling.com\/wide\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.welovecycling.com\/wide\/2018\/10\/23\/this-city-in-italy-gives-you-free-beer-for-cycling\/#primaryimage"},"image":{"@id":"https:\/\/www.welovecycling.com\/wide\/2018\/10\/23\/this-city-in-italy-gives-you-free-beer-for-cycling\/#primaryimage"},"thumbnailUrl":"https:\/\/d2p6e6u75xmxt8.cloudfront.net\/2\/2018\/10\/profimedia-0385728652-1.webp","datePublished":"2018-10-23T14:00:28+00:00","author":{"@id":""},"description":"The urban planner Marco Amadori came up with an ingenious way of getting more people into \u2018green travel\u2019. In 2017, he initiated the start of an","breadcrumb":{"@id":"https:\/\/www.welovecycling.com\/wide\/2018\/10\/23\/this-city-in-italy-gives-you-free-beer-for-cycling\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.welovecycling.com\/wide\/2018\/10\/23\/this-city-in-italy-gives-you-free-beer-for-cycling\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.welovecycling.com\/wide\/2018\/10\/23\/this-city-in-italy-gives-you-free-beer-for-cycling\/#primaryimage","url":"https:\/\/d2p6e6u75xmxt8.cloudfront.net\/2\/2018\/10\/profimedia-0385728652-1.webp","contentUrl":"https:\/\/d2p6e6u75xmxt8.cloudfront.net\/2\/2018\/10\/profimedia-0385728652-1.webp","width":900,"height":600},{"@type":"BreadcrumbList","@id":"https:\/\/www.welovecycling.com\/wide\/2018\/10\/23\/this-city-in-italy-gives-you-free-beer-for-cycling\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.welovecycling.com\/wide\/"},{"@type":"ListItem","position":2,"name":"This City in Italy Gives You Free Beer for Cycling"}]},{"@type":"WebSite","@id":"https:\/\/www.welovecycling.com\/wide\/#website","url":"https:\/\/www.welovecycling.com\/wide\/","name":"\u0160koda We Love Cycling","description":"\u0160koda We Love Cycling magazine","alternateName":"\u0160koda WLC","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.welovecycling.com\/wide\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"","url":"https:\/\/www.welovecycling.com\/wide\/author\/"}]}},"_links":{"self":[{"href":"https:\/\/www.welovecycling.com\/wide\/wp-json\/wp\/v2\/posts\/171125","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.welovecycling.com\/wide\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.welovecycling.com\/wide\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.welovecycling.com\/wide\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.welovecycling.com\/wide\/wp-json\/wp\/v2\/comments?post=171125"}],"version-history":[{"count":1,"href":"https:\/\/www.welovecycling.com\/wide\/wp-json\/wp\/v2\/posts\/171125\/revisions"}],"predecessor-version":[{"id":171129,"href":"https:\/\/www.welovecycling.com\/wide\/wp-json\/wp\/v2\/posts\/171125\/revisions\/171129"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.welovecycling.com\/wide\/wp-json\/wp\/v2\/media\/171128"}],"wp:attachment":[{"href":"https:\/\/www.welovecycling.com\/wide\/wp-json\/wp\/v2\/media?parent=171125"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.welovecycling.com\/wide\/wp-json\/wp\/v2\/categories?post=171125"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.welovecycling.com\/wide\/wp-json\/wp\/v2\/tags?post=171125"},{"taxonomy":"global-categories","embeddable":true,"href":"https:\/\/www.welovecycling.com\/wide\/wp-json\/wp\/v2\/global-categories?post=171125"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}