{"id":164170,"date":"2018-04-09T12:45:04","date_gmt":"2018-04-09T12:45:04","guid":{"rendered":"https:\/\/www.welovecycling.com\/wide\/?p=164170"},"modified":"2018-04-09T12:45:04","modified_gmt":"2018-04-09T12:45:04","slug":"us-brewery-introduces-bike-shop-services-include-free-beer","status":"publish","type":"post","link":"https:\/\/www.welovecycling.com\/wide\/2018\/04\/09\/us-brewery-introduces-bike-shop-services-include-free-beer\/","title":{"rendered":"US Brewery Introduces a Bike Shop Where Services Include Free Beer"},"content":{"rendered":"

Popular South Denver microbrewery Grist Brewing Company was already a sponsor to a local cycling team, when another of the team\u2019s sponsors, RaceCo, began looking to expand with a retail bike shop. As the brewery is located a few minutes\u2019 ride from premium MTB trails and miles of paved bike paths, it seemed like an ideal location. The taproom was already full of cyclists all weekend anyway, so the companies made a deal, and it seems to be working out brilliantly.<\/strong>
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The brewery had the space, so there was no need to sort out sanitation and so on. The only thing that\u2019s different from your regular bike shop is that all the equipment is movable in case of a clean-up or if temporary storage is needed. And that you get a free pint while your beloved is being serviced. RaceCo Tune shop actually pays Grist for the free beer. But the benefit seems to be mutual as the one pint usually turns into two or three.<\/p>\n