{"id":162814,"date":"2017-12-28T09:47:00","date_gmt":"2017-12-28T09:47:00","guid":{"rendered":"https:\/\/www.welovecycling.com\/wide\/?p=162814"},"modified":"2018-01-10T12:43:38","modified_gmt":"2018-01-10T12:43:38","slug":"ultra-rich-cycling-lifestyle","status":"publish","type":"post","link":"https:\/\/www.welovecycling.com\/wide\/2017\/12\/28\/ultra-rich-cycling-lifestyle\/","title":{"rendered":"The Ultra-Rich Cycling Lifestyle"},"content":{"rendered":"<p><strong>Have you launched a spectacularly successful tech giant or struck it rich with an oil well?\u00a0 Then you need to start thinking about how you\u2019re going to spend your new-found wealth.\u00a0 Here\u2019s a taste of how the ultra-rich cycle enthusiasts spend their money\u2026<\/strong><!--more--><\/p>\n<h2><strong>Richard Mille RM 70-01, $815,500<\/strong><\/h2>\n<p>Part Fitbit, part Coco Chanel, Richard Mille\u2019s latest watch is Alain Prost\u2019s <a href=\"http:\/\/richardmille.com\/watch\/rm-70-01\/\">love letter to cycling<\/a>.\u00a0 The Formula One legend collaborated with Mille to create a true thing of beauty, and billionaires everywhere cheered at the prospect of a watch where everything is manufactured to the <a href=\"https:\/\/www.youtube.com\/watch?v=Uk_voMaGGjg\" target=\"_blank\">highest imaginable cycling standards<\/a>.<\/p>\n<p><a href=\"https:\/\/d2p6e6u75xmxt8.cloudfront.net\/2\/2017\/12\/Richard-Mille-RM-70-01-Tourbillon-Alain-Prost.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-162815\" src=\"https:\/\/d2p6e6u75xmxt8.cloudfront.net\/2\/2017\/12\/Richard-Mille-RM-70-01-Tourbillon-Alain-Prost.jpg\" alt=\"\" width=\"1200\" height=\"845\" \/><\/a><\/p>\n<p>The ergonomically cast tonneau case has a custom-designed tourbillon-equipped movement to ensure the asymmetry doesn\u2019t produce inaccuracies, and micro-machined Garde-5 titanium is sealed in a Carbon TPT case.\u00a0 If you\u2019re wavering over whether to take the plunge and buy this, Mille will throw in a free <a href=\"http:\/\/www.cyclingweekly.com\/reviews\/road-bikes\/colnago-c60\" target=\"_blank\">Colnago C60<\/a>.\u00a0 You can\u2019t say fairer than that.<\/p>\n<h2><strong>Factor One-77, \u00a325,000<\/strong><\/h2>\n<p>Designed by motor sport stalwarts Beru F1 systems, the One-77 carbon fibre frame is forged as 1 piece, making it far stronger than bonded carbon frames. \u00a0The Factor One-77 was offered as a <a href=\"https:\/\/www.youtube.com\/watch?v=ZJQDhzAPRuw\" target=\"_blank\">\u00a325,000 optional extra<\/a> if you happened to be purchasing an Aston Martin One-77.<\/p>\n<lite-youtube videoid=ZJQDhzAPRuw params=\"enablejsapi=1\" style=\"background-image: url('https:\/\/i.ytimg.com\/vi_webp\/ZJQDhzAPRuw\/maxresdefault.webp');\"><\/lite-youtube>\n<p>The One-77 was also the first bike to offer power meters where the left &amp; right legs are measured independently \u2013 to an accuracy of 0.1%.\u00a0 High-resolution speed data comes courtesy of 8 magnets per wheel, and the custom head unit can detect cornering forces and lean angle.\u00a0 Useful.<\/p>\n<h2><strong>Savile Row Worsted Wool Suit, starting at \u00a33,000<\/strong><\/h2>\n<p>Wool is the ultimate cycling material when the temperature drops below 10 Celsius.\u00a0 It keeps you warm, but is still breathable enough to avoid that swampy polyester feeling.\u00a0 Absorbing less than 10% its weight in moisture in comparison to 30% of cotton, <a href=\"https:\/\/www.permanentstyle.com\/2011\/04\/tweed-run-2011-in-huntsman-shooting-suit.html\" target=\"_blank\">quality wool<\/a> is perfect cycling attire.<\/p>\n<div id='gallery-1' class='gallery galleryid-162814 gallery-columns-2 gallery-size-large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/d2p6e6u75xmxt8.cloudfront.net\/2\/2017\/12\/Tweed-Run-2011-Huntsman-3.webp'><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"259\" src=\"https:\/\/d2p6e6u75xmxt8.cloudfront.net\/2\/2017\/12\/Tweed-Run-2011-Huntsman-3.webp\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/d2p6e6u75xmxt8.cloudfront.net\/2\/2017\/12\/Tweed-Run-2011-Huntsman-3.webp 400w, https:\/\/d2p6e6u75xmxt8.cloudfront.net\/2\/2017\/12\/Tweed-Run-2011-Huntsman-3-300x194.webp 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/d2p6e6u75xmxt8.cloudfront.net\/2\/2017\/12\/Tweed-Run-2011-Huntsman-2.webp'><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"266\" src=\"https:\/\/d2p6e6u75xmxt8.cloudfront.net\/2\/2017\/12\/Tweed-Run-2011-Huntsman-2.webp\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/d2p6e6u75xmxt8.cloudfront.net\/2\/2017\/12\/Tweed-Run-2011-Huntsman-2.webp 400w, https:\/\/d2p6e6u75xmxt8.cloudfront.net\/2\/2017\/12\/Tweed-Run-2011-Huntsman-2-300x200.webp 300w, https:\/\/d2p6e6u75xmxt8.cloudfront.net\/2\/2017\/12\/Tweed-Run-2011-Huntsman-2-272x182.webp 272w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>Quality cloth is a given with Row companies like Hunstman, but it\u2019s the fit that really stands them apart.\u00a0 Custom suits cut in accordance with your body\u2019s range of movement are far more comfortable.\u00a0 If wool\u2019s good enough for <a href=\"https:\/\/1.bp.blogspot.com\/-DVLxBn5pN1o\/UP2ebt1oCWI\/AAAAAAAADOc\/DR0p_ELcg90\/s1600\/FLICKR+11.jpg\">Hepburn<\/a>, it\u2019s good enough for <a href=\"https:\/\/pbs.twimg.com\/media\/Cr7wNv8WAAEzym7.jpg\">Warhol<\/a>.<\/p>\n<h2><strong>PG Bugatti Custom, \u00a369,000<\/strong><\/h2>\n<p>The PG doesn\u2019t reinvent the wheel, but it certainly reinvents the stripped-back chic fixie lovers adore.\u00a0 Bugatti <a href=\"https:\/\/www.youtube.com\/watch?v=Fj_ejLBpQaA\" target=\"_blank\">halved the number of chain and seat stays<\/a> and kept the carbon fibre so light the entire bike weighs in around 5kg.<\/p>\n<lite-youtube videoid=Fj_ejLBpQaA params=\"enablejsapi=1\" style=\"background-image: url('https:\/\/i.ytimg.com\/vi_webp\/Fj_ejLBpQaA\/maxresdefault.webp');\"><\/lite-youtube>\n<p>If you\u2019re willing to lug just over 8kg of weight along the road, Bugatti have an electric option, making your roll around town even more casual and chic.\u00a0 Be prepared to fork out for that additional power, though.<\/p>\n<h2><strong>Electric Choppers, starting at \u00a32,000 each<\/strong><\/h2>\n<p>In comparison to the rest of the items on this list, \u00a32,000 might seem cheap for a bike \u2013 but because electric motors will <a href=\"https:\/\/www.youtube.com\/watch?v=GZPst7b_NZg\">fit on any frame<\/a>, custom bikes become infinitely collectable.\u00a0 Each of these <a href=\"https:\/\/www.electricbike.com\/marks-cromotor-phatrod\/\" target=\"_blank\">custom builds<\/a> is completely unique, so you\u2019ll never catch them all.<\/p>\n<lite-youtube videoid=GZPst7b_NZg params=\"enablejsapi=1\" style=\"background-image: url('https:\/\/i.ytimg.com\/vi_webp\/GZPst7b_NZg\/maxresdefault.webp');\"><\/lite-youtube>\n<p>An <a href=\"https:\/\/www.youtube.com\/watch?v=vYnLH04BEOA\" target=\"_blank\">increasing number of celebrities<\/a> are jumping on the e-bike bandwagon.\u00a0 E-bikes give you the freedom to go further, faster, and as they get lighter, you can still pedal when you need to.\u00a0 A lot of billionaires like the idea that the past is intrinsically linked to the future\u2026 <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have you launched a spectacularly successful tech giant or struck it rich with an oil well?\u00a0 Then you need to [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":162818,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[329],"tags":[1619,1615,1618,1616,1617],"global-categories":[],"class_list":["post-162814","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-road-cycling","tag-electric-choppers","tag-factor-one-77","tag-pg-bugatti-custom","tag-richard-mille-rm-70-01","tag-savile-row-worsted-wool-suit"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Ultra-Rich Cycling Lifestyle - \u0160koda We Love Cycling<\/title>\n<meta name=\"description\" content=\"Have you launched a spectacularly successful tech giant or struck it rich with an oil well?\u00a0 Then you need to start thinking about how you\u2019re going to\" \/>\n<meta name=\"robots\" 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