{"id":160979,"date":"2017-08-30T14:45:30","date_gmt":"2017-08-30T14:45:30","guid":{"rendered":"https:\/\/www.welovecycling.com\/wide\/?p=160979"},"modified":"2017-08-30T14:45:30","modified_gmt":"2017-08-30T14:45:30","slug":"mark-cavendish-enjoyed-time-off-le-tour-launching-pop-pub","status":"publish","type":"post","link":"https:\/\/www.welovecycling.com\/wide\/2017\/08\/30\/mark-cavendish-enjoyed-time-off-le-tour-launching-pop-pub\/","title":{"rendered":"Mark Cavendish Enjoyed His Time Off Le Tour by Launching a Pop-Up Pub"},"content":{"rendered":"

At this point in his career, nobody dares to doubt Mark Cavendish\u2019s riding skills but what about his acting chops? After that infamous fall at this year\u2019s Tour de France, the Manx\u2019s Missile had to find something to keep him occupied. Below you\u2019ll find a video spot he recently made in cooperation with Amstel beer, a Dutch beer brand, that decided to make an unusual temporary pub on the occasion of Prudential RideLondon weekend. You be the judge of how good he was in his honorary publican role.<\/strong>
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https:\/\/www.youtube.com\/watch?v=yxaBLTo0NAw<\/p>\n

The idea behind Amstel\u2019s Cold Tub Pub was to offer exhausted and overheated cyclists who just finished the gruelling 100-mile Prudential RideLondon-Surrey 100 ride a chance to cool down the burning muscles and recuperate the organism. Amstel has a standing partnership with Prudential RideLondon called \u201cRide Together\u201d and together they came up with the ultimate recovery and chill out spot for tired riders. The pop-up place could be found at London\u2019s Pall Mall and featured several vats filled to the brim with ice and, of course, supplies of nicely cooled beer bottles. According to Cavendish: \u201cThe benefits of ice baths as a recovery aid following an intensive day of exercise are well known\u201d.<\/p>\n