{"id":147358,"date":"2017-03-22T15:18:28","date_gmt":"2017-03-22T15:18:28","guid":{"rendered":"https:\/\/www.welovecycling.com\/wide\/?p=147358"},"modified":"2017-03-22T15:18:28","modified_gmt":"2017-03-22T15:18:28","slug":"dutch-craft-beer-cyclists-exceeds-crowdfunding-goal-60-per-cent","status":"publish","type":"post","link":"https:\/\/www.welovecycling.com\/wide\/2017\/03\/22\/dutch-craft-beer-cyclists-exceeds-crowdfunding-goal-60-per-cent\/","title":{"rendered":"Dutch Craft Beer for Cyclists Exceeds Crowdfunding Goal by 60 Per Cent"},"content":{"rendered":"

Daan van Well and Martijn Snelder had a long-time dream \u2013 to connect their favourite worlds of beer and cycling. And since it\u2019s been proven that a nice glass of cold one is actually beneficial for you after a ride, there\u2019s a great potential in these grounds we\u2019re just starting to discover.<\/strong><\/p>\n

That is why these two teamed up with a top brewery in Holland and the Superprestige Carefully Crafted \u00e0 BLOC beer was born. Allegedly, it\u2019s an unpasteurized naturally isotonic blond craft beer with Alpine Minerals at 4,9% vol. The creators have even selected the so called Alpine Minerals themselves and claim that they improve rehydration and recovery after a ride. The name of the beer \u201c\u00e0 BLOC\u201d originates from a French phrase to ride \u201cflat out\u201d and that\u2019s exactly how the creators treated the product launch.<\/p>\n

\n
\"4-reasons-drink-beer-cyclist\"\/<\/a><\/div>
\n Health & Training<\/a>\n <\/div>\n
\n \n

4 Reasons to Drink Beer as a Cyclist<\/span><\/h3>\n <\/a>\n <\/div>\n <\/article>\n<\/div>\n

The word got out about it and they\u2019ve decided to go big. Daan and Martijn have started a crowdfunding campaign at Symbid, a leading European investment crowdfunding website, and waited if there are any other enthusiasts for a good beer and beloved sport. And boy, did they succeed. The initial fundraising target in January was set to \u20ac150,000 but if you were to check the page<\/a> today you\u2019ll see the goal single-handedly exceeded by nearly additional \u20ac100,000 (\u20ac243,500 in total) by the time the campaign ended. We think their video<\/a> full of optimism and convincing arguments (and delicious beer fizzing noises) is to blame.<\/p>\n<\/lite-youtube>\n

They\u2019ve already managed launch the beer in Australia at the Tour Down Under and January also saw it unveiled at UK\u2019s London Bike Show. You can currently get \u00e0 BLOC at several pubs and e-shops across the Netherlands, Australia, UK, and Spain. That\u2019s not bad for a product born of such a niche combination of things.<\/p>\n

\n
\"alcohol-affect-athletic-performance\"\/<\/a><\/div>
\n Health & Training<\/a>\n <\/div>\n
\n \n

How Does Alcohol Affect Athletic Performance?<\/span><\/h3>\n <\/a>\n <\/div>\n <\/article>\n<\/div>\n

In the words of the creators, \u00e0 BLOC wants to be where cyclists are, and they are apparently everywhere. From professional events such as Tour de France and downhill showcases, to a casual weekend bike outing with friends, \u00e0 BLOC claims that selling beer isn\u2019t their only aim \u2013 it\u2019s about bringing cyclists together over it. It should be about friendship, sharing stories, rehydrating, and, admittedly, getting a bit tipsy. We can\u2019t wait to get our hands on a testing sample. For science, of course.<\/p>\n","protected":false},"excerpt":{"rendered":"

Daan van Well and Martijn Snelder had a long-time dream \u2013 to connect their favourite worlds of beer and cycling. […]<\/p>\n","protected":false},"author":12,"featured_media":147360,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[334],"tags":[926,925],"global-categories":[],"class_list":["post-147358","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-socialising-and-culture","tag-a-bloc","tag-beer"],"yoast_head":"\nDutch Craft Beer for Cyclists Exceeds Crowdfunding Goal by 60 Per Cent - \u0160koda We Love Cycling<\/title>\n<meta name=\"description\" content=\"Daan van Well and Martijn Snelder had a long-time dream \u2013 to connect their favourite worlds of beer and cycling. 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