{"id":770,"date":"2021-06-22T18:40:54","date_gmt":"2021-06-22T16:40:54","guid":{"rendered":"https:\/\/www.welovecycling.com\/uk\/?p=770"},"modified":"2021-06-22T18:40:54","modified_gmt":"2021-06-22T16:40:54","slug":"skoda-auto-main-partner-of-the-tour-de-france","status":"publish","type":"post","link":"https:\/\/www.welovecycling.com\/uk\/2021\/06\/22\/skoda-auto-main-partner-of-the-tour-de-france\/","title":{"rendered":"\u0160koda AUTO is the official main partner of the Tour de France for the 18th time"},"content":{"rendered":"<h1 style=\"text-align: center;\">\u0160koda AUTO is the official main partner of the Tour de France for the 18<sup>th<\/sup> time<\/h1>\n<p style=\"text-align: center;\"><strong>Mlad\u00e1 Boleslav, 22 June 2021 \u2013<\/strong> \u0160koda AUTO is supporting the Tour de France for the 18th time this year (26 June \u2013 18 July 2021). With 250 vehicles in total, the car manufacturer is providing mobility to the organisers of the cycling classic as well as to numerous teams. The fleet includes the \u0160koda ENYAQ iV, \u0160koda OCTAVIA and OCTAVIA iV models as well as the \u0160koda SUPERB iV. The Czech car manufacturer\u2019s all-electric SUV will again serve as the command vehicle and mobile control centre (\u2018Red Car\u2019) for Tour de France director Christian Prudhomme this year. In addition, \u0160koda AUTO is sponsoring the Green Jersey for the leader in the points classification and, as a partner of the official Tour de France app, will be keeping fans up to date on the latest race developments.<\/p>\n<p style=\"text-align: center;\">Martin Jahn, \u0160koda AUTO Board Member for Sales and Marketing, emphasises:<em> \u201cOur company\u2019s long history is inextricably linked with cycling. For this reason, \u0160koda AUTO is committed to being a strong long-term partner of international elite and amateur cycling. Supporting the Tour de France has been one of the cornerstones of our activities in sports sponsorship since 2004. It offers us the opportunity to visibly and sustainably position our brand and products in an appropriate setting, as well as to share our enthusiasm for this great sport with the international cycling community. I am particularly pleased that the ENYAQ iV, our first all-electric SUV, will be used as the lead vehicle in the Tour de France.\u201d<\/em><\/p>\n<p style=\"text-align: center;\">The 108th Tour de France begins on 26 June with the Grand D\u00e9part in Brest. The Tour de France covers 21 stages over a total distance of more than 3,300 kilometres, including six mountain stages. The peloton will reach the finish line on the Champs-\u00c9lys\u00e9es, Paris, on 18 July.<\/p>\n<p style=\"text-align: center;\">This year, \u0160koda AUTO is the official main and vehicle partner of the world\u2019s largest cycling event for the 18th time. The company is deploying around 250 vehicles. The fleet, comprising the \u0160koda ENYAQ iV, \u0160koda OCTAVIA and OCTAVIA iV models, as well as the \u0160koda SUPERB iV, will be providing mobility to the organisers and race management and will be out along the route as service vehicles. \u0160koda AUTO will also be providing VIP transport to the annual competition winners, who will again have the opportunity to experience the Tour de France up close.<\/p>\n<p style=\"text-align: center;\">This year, the peloton will once again be led by a \u0160koda ENYAQ iV: The director of the Tour de France, Christian Prudhomme, will be using the all-electric SUV as a mobile command centre. He waves the yellow flag through the sunroof at the start of each stage and then directs the race from the vehicle with the aid of sophisticated communication technology. For example, he can give safety instructions wherever necessary. On some stages, Christian Prudhomme will also be using the \u0160koda SUPERB iV with a plug-in hybrid drivetrain as the \u2018Red Car\u2019.<\/p>\n<p style=\"text-align: center;\">During the race, the \u0160koda AUTO logo will be featured on the Green Jersey for the leader of the points classification, which the car manufacturer has been sponsoring since 2015. The winner of the world\u2019s largest cycling race will be raising a crystal trophy on the Avenue des Champs-\u00c9lys\u00e9es for the eleventh time; \u0160koda Design and Peter Olah, Head of Interior Design at \u0160koda AUTO, are once again responsible for creating the winner\u2019s trophy.<\/p>\n<p><a href=\"https:\/\/d2p6e6u75xmxt8.cloudfront.net\/18\/2021\/06\/1Official-main-partner-of-the-tdf-3.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-776 size-medium aligncenter\" src=\"https:\/\/d2p6e6u75xmxt8.cloudfront.net\/18\/2021\/06\/1Official-main-partner-of-the-tdf-3-300x180.png\" alt=\"\" width=\"300\" height=\"180\" srcset=\"https:\/\/d2p6e6u75xmxt8.cloudfront.net\/18\/2021\/06\/1Official-main-partner-of-the-tdf-3-300x180.png 300w, https:\/\/d2p6e6u75xmxt8.cloudfront.net\/18\/2021\/06\/1Official-main-partner-of-the-tdf-3-1024x615.png 1024w, https:\/\/d2p6e6u75xmxt8.cloudfront.net\/18\/2021\/06\/1Official-main-partner-of-the-tdf-3-768x461.png 768w, https:\/\/d2p6e6u75xmxt8.cloudfront.net\/18\/2021\/06\/1Official-main-partner-of-the-tdf-3-1536x923.png 1536w, https:\/\/d2p6e6u75xmxt8.cloudfront.net\/18\/2021\/06\/1Official-main-partner-of-the-tdf-3-2048x1230.png 2048w, https:\/\/d2p6e6u75xmxt8.cloudfront.net\/18\/2021\/06\/1Official-main-partner-of-the-tdf-3-1920x1154.png 1920w, https:\/\/d2p6e6u75xmxt8.cloudfront.net\/18\/2021\/06\/1Official-main-partner-of-the-tdf-3-1920x1154.png 1920w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<h4 style=\"text-align: center;\"><strong>\u0160koda AUTO campaign \u2018The beautiful circus: You have to love it. We do.\u2019<\/strong><\/h4>\n<p style=\"text-align: center;\">To coincide with the Tour de France, \u0160koda is launching the campaign \u2018The beautiful circus: You have to love it. We do\u2019. It emphasises the fact that it takes passion to compete in such a demanding race. \u0160koda is promoting the campaign in television commercials, on its social media channels and on the company\u2019s dedicated website https:\/\/www.welovecycling.com\/. On this site, cycling enthusiasts will find interesting information about the world\u2019s most famous bike race and a competition with exclusive prizes.<\/p>\n<p style=\"text-align: center;\">As the partner of the official Tour de France app, \u0160koda ensures that cycling fans can keep an eye on what is happening along the route. In addition to the current rankings and a live ticker, the app also offers real-time GPS tracking, rider profiles and much more. The app is free to download and is available for Android and iOS.<\/p>\n<p>&nbsp;<\/p>\n<h4 style=\"text-align: center;\"><strong>\u0160koda\u2019s corporate history began with the bicycle<\/strong><\/h4>\n<p style=\"text-align: center;\">\u0160koda\u2019s passion for cycling is rooted in the very beginning of the company\u2019s history: in 1895, V\u00e1clav Laurin and V\u00e1clav Klement founded a bicycle workshop in Mlad\u00e1 Boleslav, Bohemia, laying the foundation for today\u2019s \u0160koda AUTO.<\/p>\n<p style=\"text-align: center;\">As the \u2018engine of cycling\u2019, the car manufacturer promotes cycling at various levels. In addition to the Tour de France and the Tour of Spain (\u2018Vuelta\u2019), \u0160koda AUTO sponsors numerous other international cycling races as well as national and international grassroots sports events. Bikes and cycling accessories are an integral part of the brand\u2019s extended product range.<\/p>\n<h4 style=\"text-align: center;\"><\/h4>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: center;\">Find out more about <strong>\u0160koda&#8217;s cycling partnerships <span style=\"color: #339966;\"><a style=\"color: #339966;\" href=\"https:\/\/www.welovecycling.com\/uk\/2021\/06\/04\/skoda-cycling-partnerships\/\">here<\/a><\/span> and e<\/strong><strong>xplore the \u0160koda <a href=\"https:\/\/www.skoda.co.uk\/electric-hybrid-cars\/enyaq-iv\"><span style=\"color: #339966;\">ENYAQ iV<\/span><\/a>,\u00a0 <a href=\"https:\/\/www.skoda.co.uk\/electric-hybrid-cars\/superb-iv\"><span style=\"color: #339966;\">SUPERB iV<\/span><\/a> and<span style=\"color: #339966;\"> OCTAVIA iV<\/span>.<\/strong><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>\u0160koda AUTO is the official main partner of the Tour de France for the 18th time Mlad\u00e1 Boleslav, 22 June [&hellip;]<\/p>\n","protected":false},"author":132,"featured_media":771,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25,19],"tags":[],"global-categories":[2],"class_list":["post-770","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thisisourtime","category-our-life-on-two-wheels","global-categories-cycling"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u0160koda AUTO is the official main partner of the Tour de France for the 18th time - \u0160koda We Love Cycling - United Kingdom<\/title>\n<meta name=\"description\" content=\"\u0160koda AUTO is supporting the Tour de France for the 18th time this year (26 June \u2013 18 July 2021). 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