{"id":7650,"date":"2025-02-04T15:00:18","date_gmt":"2025-02-04T14:00:18","guid":{"rendered":"https:\/\/www.welovecycling.com\/uk\/?p=7650"},"modified":"2025-02-18T15:01:32","modified_gmt":"2025-02-18T14:01:32","slug":"from-the-peloton-to-the-boardroom-the-businesses-of-cycling-legends","status":"publish","type":"post","link":"https:\/\/www.welovecycling.com\/uk\/2025\/02\/04\/from-the-peloton-to-the-boardroom-the-businesses-of-cycling-legends\/","title":{"rendered":"From the Peloton to the Boardroom: The Businesses of Cycling Legends"},"content":{"rendered":"

For many professional cyclists, retirement doesn\u2019t mean stepping away from the sport entirely. Instead, some of the biggest names in cycling have turned their experience into successful business ventures. From bicycle manufacturing to wine production, these ex-champions have found new ways to make an impact. Here\u2019s a look at what some of the most famous former cyclists are doing today.<\/strong><\/p>\n

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Eddy Merckx \u2013 The Cannibal\u2019s bicycle empire<\/strong><\/h2>\n

Eddy Merckx, often regarded as the greatest cyclist of all time, wasted no time in building his post-racing career. In 1980, shortly after retiring, he launched Eddy Merckx Cycles<\/strong><\/a>, a premium bicycle brand based in Belgium. The company became synonymous with high-performance road bikes and was used by professional teams. Though Merckx later sold the company, his name remains one of the most respected in the cycling industry.<\/p>\n

Francesco Moser \u2013 From pedals to vineyards<\/strong><\/h2>\n

After winning the 1984 Giro d\u2019Italia and breaking the Hour Record, Francesco Moser transitioned seamlessly into another passion\u2014winemaking. The Moser Winery<\/strong><\/a>, based in Trentino, Italy, produces high-quality wines, including sparkling Trento DOC. Moser\u2019s family had been involved in winemaking for generations, and he expanded the business, using the same discipline he applied to cycling. Today, his winery is a respected name in the Italian wine industry.<\/p>\n

Fabian Cancellara \u2013 Coaching & apparel<\/strong><\/h2>\n

Swiss time-trial specialist Fabian Cancellara has built a strong brand post-retirement. He launched Chasing Cancellara<\/strong><\/a>, an endurance racing series that allows amateur cyclists to ride alongside him. His entrepreneurial spirit also extends to cycling apparel, where he has been involved in designing premium cycling kits. Additionally, Cancellara focuses on coaching and mentoring young cyclists.<\/p>\n

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Zobrazit p\u0159\u00edsp\u011bvek na Instagramu<\/div>\n<\/div>\n
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P\u0159\u00edsp\u011bvek sd\u00edlen\u00fd Chasing Cancellara (@chasingcancellara)<\/a><\/p>\n<\/div>\n<\/blockquote>\n