{"id":7636,"date":"2025-01-23T14:54:54","date_gmt":"2025-01-23T13:54:54","guid":{"rendered":"https:\/\/www.welovecycling.com\/uk\/?p=7636"},"modified":"2025-02-18T14:58:09","modified_gmt":"2025-02-18T13:58:09","slug":"from-podiums-to-profits-brands-owned-by-former-famous-cyclists","status":"publish","type":"post","link":"https:\/\/www.welovecycling.com\/uk\/2025\/01\/23\/from-podiums-to-profits-brands-owned-by-former-famous-cyclists\/","title":{"rendered":"From Podiums to Profits: Brands Owned by Former Famous Cyclists"},"content":{"rendered":"<p><strong>Cycling is more than a sport; it&#8217;s a lifestyle, a community, and for some professional cyclists, the foundation of entrepreneurial ventures. Many former pro riders have turned their passion for cycling into successful brands, creating products that resonate with fans and fellow riders. Let\u2019s explore some of the most notable brands owned by ex-cyclists and how these athletes transitioned from racing to business.<\/strong><\/p>\n<p><!--more--><\/p>\n<h2><strong>1. LeMond Bicycles: Greg LeMond<\/strong><\/h2>\n<p><a href=\"https:\/\/www.welovecycling.com\/wide\/2021\/12\/29\/the-greatest-comeback-in-cycling-history-the-greg-lemond-story\/\" target=\"_blank\" rel=\"noopener\">Greg LeMond,<\/a> the first American to win the Tour de France, is a legend both on and off the bike. His brand, <a href=\"https:\/\/lemond.com\/\">LeMond Bicycles<\/a>, is synonymous with innovation. Focusing on lightweight carbon-fibre frames and e-bikes, LeMond&#8217;s expertise ensures his bikes meet the highest standards. The company also champions sustainability, aligning with Greg\u2019s advocacy for environmental awareness.<\/p>\n<h2><strong>2. Rapha: Simon Mottram and David Millar<\/strong><\/h2>\n<p>While Simon Mottram founded <a href=\"https:\/\/www.rapha.cc\/eu\/en\/\">Rapha<\/a>, ex-professional cyclist David Millar has been a significant face for the brand. Known for its sleek, high-quality cycling apparel, Rapha revolutionised how cyclists approach gear, blending performance with style. Millar&#8217;s racing insights have influenced some of Rapha&#8217;s premium designs, ensuring they cater to the needs of serious riders.<\/p>\n<h2><strong>3. Moots Cycles: Andy Hampsten<\/strong><\/h2>\n<p>Andy Hampsten, the first American to win the Giro d\u2019Italia, is closely associated with <a href=\"https:\/\/moots.com\/\">Moots Cycles<\/a>. Though not the founder, Hampsten collaborates on designs and promotions. Known for titanium frames that combine durability and elegance, Moots produces bikes perfect for enthusiasts who value craftsmanship over mass production.<\/p>\n<h2><strong>4. Cipollini Bikes: Mario Cipollini<\/strong><\/h2>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DE2pU7CpKc1\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Zobrazit p\u0159\u00edsp\u011bvek na Instagramu<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/DE2pU7CpKc1\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">P\u0159\u00edsp\u011bvek sd\u00edlen\u00fd MCipollini (@mcipollinibike)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p>Known for his flamboyant personality and sprinting prowess, Mario Cipollini launched <a href=\"https:\/\/www.mcipollini.com\/\">Cipollini Bikes<\/a> to reflect his passion for speed and performance. These Italian-made bikes are renowned for their aggressive designs and cutting-edge aerodynamics, catering to riders who demand both aesthetics and functionality.<\/p>\n<h2><strong>5. Kask Helmets: Bradley Wiggins<\/strong><\/h2>\n<p>While Bradley Wiggins didn\u2019t found <a href=\"https:\/\/www.kask.com\/en-us\/Cycling\/\">Kask<\/a>, the Olympic champion collaborated closely with the brand during his racing career. After retirement, he became a key ambassador, influencing helmet designs tailored for competitive and casual cyclists alike. His involvement has helped Kask maintain its reputation for safety and comfort.<\/p>\n<h2><strong>6. Factor Bikes: Baden Cooke<\/strong><\/h2>\n<p>Former Australian pro cyclist Baden Cooke co-owns <a href=\"https:\/\/factorbikes.com\/\">Factor Bikes<\/a>, a premium bicycle brand celebrated for its innovative engineering. Factor has gained recognition in the pro peloton, sponsoring teams like Israel-Premier Tech, and appeals to cyclists seeking cutting-edge technology.<\/p>\n<h2><strong>7. Velocio: Kristy Scrymgeour<\/strong><\/h2>\n<p>Former pro cyclist Kristy Scrymgeour founded <a href=\"https:\/\/velocio.cc\/\">Velocio<\/a>, a brand dedicated to creating sustainable and ethically made cycling apparel. Velocio stands out for its commitment to environmental responsibility, combining style, function, and a minimal ecological footprint.<\/p>\n<h2><strong>8. Giro and Bell helmets: Lance Armstrong<\/strong><\/h2>\n<p>Post-retirement, Lance Armstrong has been involved in various business ventures, including collaborations with brands like <a href=\"https:\/\/www.giro.com\/\">Giro and Bell Helmets<\/a>. Although controversial, Armstrong&#8217;s contributions have influenced the cycling industry significantly.<\/p>\n<h2><strong>9. Pas Normal Studios: Christian Meier<\/strong><\/h2>\n<p>Ex-Garmin-Sharp rider Christian Meier co-founded <a href=\"https:\/\/pasnormalstudios.com\/eu\">Pas Normal Studios<\/a>, a Danish brand merging high-performance cycling apparel with minimalist design. The brand has a cult following among cyclists who value aesthetics as much as performance.<\/p>\n<h2><strong>10. Caf\u00e9 Roubaix Bicycle Studio: Paul Brodie<\/strong><\/h2>\n<p>Paul Brodie, a pioneer in mountain bike design, transitioned from competitive racing to craftsmanship. <a href=\"https:\/\/www.instagram.com\/caferoubaix\/\">Caf\u00e9 Roubaix Bicycle Studio<\/a> reflects his passion for custom frame-building, offering bespoke designs for cycling enthusiasts.<\/p>\n<h2><strong>Coming up: Cyclists venturing beyond the cycling world<\/strong><\/h2>\n<p>While these brands keep their roots firmly in the cycling industry, some former cyclists have branched out into entirely new fields\u2014from wine production to motorsports, real estate, and wellness. Stay tuned for Part Two of this series, where we explore how these athletes took their drive and creativity into uncharted territory.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cycling is more than a sport; it&#8217;s a lifestyle, a community, and for some professional cyclists, the foundation of entrepreneurial [&hellip;]<\/p>\n","protected":false},"author":190,"featured_media":7687,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"global-categories":[],"class_list":["post-7636","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-the-latest"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brands Owned by Former Famous Cyclists<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.welovecycling.com\/uk\/2025\/01\/23\/from-podiums-to-profits-brands-owned-by-former-famous-cyclists\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From Podiums to Profits: Brands Owned by Former Famous Cyclists\" \/>\n<meta property=\"og:description\" content=\"Cycling is more than a sport; it&#8217;s a lifestyle, a community, and for some professional cyclists, the foundation of entrepreneurial [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.welovecycling.com\/uk\/2025\/01\/23\/from-podiums-to-profits-brands-owned-by-former-famous-cyclists\/\" \/>\n<meta property=\"og:site_name\" content=\"\u0160koda We Love Cycling - 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