{"id":461,"date":"2021-02-16T12:00:28","date_gmt":"2021-02-16T11:00:28","guid":{"rendered":"https:\/\/www.welovecycling.com\/uk\/?p=461"},"modified":"2021-03-01T13:06:50","modified_gmt":"2021-03-01T12:06:50","slug":"british-cycling-joins-forces-with-skoda","status":"publish","type":"post","link":"https:\/\/www.welovecycling.com\/uk\/2021\/02\/16\/british-cycling-joins-forces-with-skoda\/","title":{"rendered":"BRITISH CYCLING JOINS FORCES WITH \u0160koda"},"content":{"rendered":"<h2>BRITISH CYCLING JOINS FORCES WITH \u0160koda<\/h2>\n<h4>British Cycling has entered into a one-year agreement with car manufacturer \u0160koda UK to become the Official Vehicle Supplier to the Great Britain Cycling Team.<\/h4>\n<p>As Official Vehicle Supplier to the Great Britain Cycling Team, \u0160koda UK will supply a nine-strong fleet of OCTAVIA Estate support cars as riders compete in major races throughout the UK and Europe, as well as during training camps.<\/p>\n<p>The partnership is the latest milestone in \u0160koda\u2019s longstanding commitment to cycling. In addition to sponsorship of key events in the cycling calendar, including the Tour of Britain and the Women\u2019s Tour, \u0160koda UK continues to champion gender equality in the sport. <a href=\"https:\/\/www.welovecycling.com\/uk\/2021\/02\/03\/skoda-dsi-cycling-academy-recruitment\/\">Applications are now open<\/a> until 5<sup>th<\/sup> March for the \u0160koda DSI Cycling Academy, a university-style programme in partnership with Britain\u2019s most decorated Paralympian, Dame Sarah Storey, designed to provide ambitious female cyclists with a route to the elite level of the sport.<\/p>\n<p>British Cycling\u2019s Chief Executive Officer, <strong>Brian Facer<\/strong>, said: <em>\u201c\u0160koda has built solid connections with the cycling community for good reason, and has quickly become a brand synonymous with innovation and embodying the spirit of our great sport.<\/em><\/p>\n<p><em>&#8220;We&#8217;re delighted that \u0160koda has also recognised that the Great Britain Cycling Team and British Cycling as a whole share their underlying values, such as a commitment to gender equality and always striving for excellence across all areas of the organisation.<\/em><\/p>\n<p><em>\u201cOur partnership is a reflection of our ongoing commitment to supporting the Great Britain Cycling Team and we look forward to bring this new partnership to life in this important year for Olympic and Paralympic sport.\u201d<\/em><\/p>\n<p><em>\u0160koda UK Marketing Communications Manager, <strong>Lisa Kirkbright<\/strong>, said: \u201cWe are excited to extend our presence in the world of cycling with a British Cycling partnership and help power the Great Britain Cycling Team in such a crucial year.\u00a0 We will be providing a fleet of our fourth-generation OCTAVIA Estates, the most technologically advanced \u0160koda yet and one of the most cycle-friendly cars on the market.\u201d<\/em><\/p>\n<p><a href=\"https:\/\/d2p6e6u75xmxt8.cloudfront.net\/18\/2021\/02\/BRITISH-CYCLING.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-462 size-extra-large\" src=\"https:\/\/d2p6e6u75xmxt8.cloudfront.net\/18\/2021\/02\/BRITISH-CYCLING-1920x1098.jpg\" alt=\"\u0160koda OCTAVIA Estate support car for British Cycling\" width=\"1920\" height=\"1098\" srcset=\"https:\/\/d2p6e6u75xmxt8.cloudfront.net\/18\/2021\/02\/BRITISH-CYCLING-1920x1098.jpg 1920w, https:\/\/d2p6e6u75xmxt8.cloudfront.net\/18\/2021\/02\/BRITISH-CYCLING-300x172.jpg 300w, https:\/\/d2p6e6u75xmxt8.cloudfront.net\/18\/2021\/02\/BRITISH-CYCLING-1024x586.jpg 1024w, https:\/\/d2p6e6u75xmxt8.cloudfront.net\/18\/2021\/02\/BRITISH-CYCLING-768x439.jpg 768w, https:\/\/d2p6e6u75xmxt8.cloudfront.net\/18\/2021\/02\/BRITISH-CYCLING-1536x878.jpg 1536w, https:\/\/d2p6e6u75xmxt8.cloudfront.net\/18\/2021\/02\/BRITISH-CYCLING-2048x1171.jpg 2048w, https:\/\/d2p6e6u75xmxt8.cloudfront.net\/18\/2021\/02\/BRITISH-CYCLING-1920x1098.jpg 1920w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><\/p>\n<p>You can find out more about the impressive \u0160koda OCTAVIA <a href=\"https:\/\/www.skoda.co.uk\/new-cars\/octavia\/estate-se\">here.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>BRITISH CYCLING JOINS FORCES WITH \u0160koda British Cycling has entered into a one-year agreement with car manufacturer \u0160koda UK to [&hellip;]<\/p>\n","protected":false},"author":132,"featured_media":462,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,19],"tags":[],"global-categories":[2],"class_list":["post-461","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-the-latest","category-our-life-on-two-wheels","global-categories-cycling"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3 (Yoast SEO v25.9) - 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