{"id":18052,"date":"2023-08-14T10:48:40","date_gmt":"2023-08-14T08:48:40","guid":{"rendered":"https:\/\/www.welovecycling.com\/sk\/?p=18052"},"modified":"2023-08-14T10:48:40","modified_gmt":"2023-08-14T08:48:40","slug":"isadore-oslavuje-10-rokov-alebo-ako-spojit-svet-profesionalov-a-hobby-sportovcov","status":"publish","type":"post","link":"https:\/\/www.welovecycling.com\/sk\/2023\/08\/14\/isadore-oslavuje-10-rokov-alebo-ako-spojit-svet-profesionalov-a-hobby-sportovcov\/","title":{"rendered":"Isadore oslavuje 10 rokov alebo ako spoji\u0165 svet profesion\u00e1lov a hobby \u0161portovcov"},"content":{"rendered":"

V\u0161etci, ktor\u00ed sa o\u00a0to niekedy pok\u00fa\u0161ali, vedia, \u017ee rozbehn\u00fa\u0165 na Slovensku biznis vo ve\u013ekom nie je hra\u010dka. Hlavne, ak ide o\u00a0cyklistiku. A\u00a0dvojn\u00e1sobne, ke\u010f sa bav\u00edme o\u00a0pr\u00e9miovom oble\u010den\u00ed, ak\u00e9 zna\u010dka Isadore vyr\u00e1ba. Ich k\u00fasky te\u0161ia \u013eud\u00ed u\u017e 10 rokov, pri\u010dom u\u017e dva roky si ich ka\u017ed\u00fd m\u00f4\u017ee \u201eop\u00e1\u010di\u0165\u201c v\u00a0ich komunitnom centre Isadore Community Hub v\u00a0bratislavskej Pradiarni. \u201eOkr\u00fahliny\u201c predznamen\u00e1vaj\u00fa poriadnu oslavu a\u00a0pri tejto pr\u00edle\u017eitosti sme si pripravili rozhovor s\u00a0jedn\u00fdm zo zakladate\u013eov Isadore \u2013 Petrom Velitsom.<\/strong><\/p>\n

Peter, na za\u010diatku mal\u00e9 okienko do minulosti. D\u00e1 sa poveda\u0165, \u017ee v\u00e4\u010d\u0161ina Slov\u00e1kov \u201epri\u010duchla\u201c k\u00a0cyklistike v\u010faka Pe\u0165ovi Saganovi, no k\u00fdm pre\u0161iel k\u00a0seniorom, meno Velits u\u017e v\u00a0slovenskej cyklistike celkom zvu\u010dne rezonovalo. Ke\u010f sa ohliadne\u0161 za svojou profesion\u00e1lnou kari\u00e9rou, ktor\u00e9 s\u00fa tie najv\u00fdznamnej\u0161ie momenty, hodn\u00e9 zmienky?<\/b><\/h4>\n

Asi by to boli prirodzene tie najlep\u0161ie \u00faspechy, ktor\u00e9 som po\u010das mojej kari\u00e9ry dosiahol. Ale ten najd\u00f4le\u017eitej\u0161\u00ed bol pravdepodobne titul majstra sveta v\u00a0kateg\u00f3rii do 23 rokov. V\u010faka tomuto v\u00ed\u0165azstvu sme sa spolo\u010dne aj s\u00a0bratom dostali do najvy\u0161\u0161ej cyklistiky. Samozrejme aj \u00faspech na Vuelte a\u00a0tituly majstrov sveta v\u00a0t\u00edmovej \u010dasovke s\u00fa top momenty.<\/span><\/em><\/p>\n

\"Isadore\"<\/p>\n

Presadi\u0165 sa medzi svetovou \u0161pi\u010dkou je n\u00e1ro\u010dn\u00e9, rozbehn\u00fa\u0165 \u00faspe\u0161n\u00fd biznis mo\u017eno takmer rovnako. \u263a Po ukon\u010den\u00ed kari\u00e9ry bolo mo\u017enost\u00ed ve\u013ea \u2013 mno\u017estvo cyklistov zamieri na post \u0161portov\u00e9ho riadite\u013ea t\u00edmu, pr\u00edpadne vykon\u00e1vaj\u00fa v\u00a0t\u00edme in\u00fa \u00falohu. Ty s\u00a0bratom ste sa rozhodli vst\u00fapi\u0165 do sveta cyklistick\u00e9ho oble\u010denia. \u010co bolo d\u00f4vodom tohto rozhodnutia?<\/b><\/h4>\n

Podnikanie n\u00e1s s bratom v\u017edy l\u00e1kalo. Chceli sme za\u010da\u0165 robi\u0165 nie\u010do, \u010domu sme sa rozumeli, ke\u010f\u017ee ve\u013ea rokov sme mali mo\u017enos\u0165 sk\u00fa\u0161a\u0165 in\u00e9 cyklistick\u00e9 zna\u010dky. Samozrejme, \u017ee za\u010diatky boli n\u00e1ro\u010dn\u00e9, a to hlavne preto, \u017ee sme e\u0161te st\u00e1le boli akt\u00edvni profesion\u00e1li a museli sme sk\u013abi\u0165 na\u0161u kari\u00e9ru a tento projekt. Ke\u010f sme ukon\u010dili kari\u00e9ru, mohli sme sa plnohodnotne venova\u0165 firme a jej rozvoju.<\/span><\/em><\/p>\n

https:\/\/www.instagram.com\/p\/CpwaTn5IuDM\/?img_index=1<\/a><\/p>\n

Presu\u0148me sa do ned\u00e1vnej hist\u00f3rie. Po \u00f4smich rokoch od zalo\u017eenia zna\u010dky do\u0161lo k vzniku Isadore Community Hub. \u010co bolo prvotn\u00fdm impulzom pre kamenn\u00fa predaj\u0148u?<\/b><\/h4>\n

Prvotne sme h\u013eadali kancel\u00e1rske priestory pre na\u0161ich kolegov v\u00a0Bratislave. Budova Pradiarne 1900 sa mi v\u017edy p\u00e1\u010dila a\u00a0po komunik\u00e1cii s\u00a0developerom sme sa rozhodli spoji\u0165 obchod aj kancel\u00e1rie dokopy a\u00a0vznikol tento koncept. Ke\u010f sme sa zam\u00fd\u0161\u013eali nad samotn\u00fdm obchodom, tak chceli sme prinies\u0165 nie\u010do in\u00e9 ako oby\u010dajn\u00fa predaj\u0148u s\u00a0cyklistick\u00fdm oble\u010den\u00edm. <\/span><\/em><\/p>\n

Chceli sme vytvori\u0165 miesto, platformu pre stret\u00e1vanie sa cyklistickej komunity v\u00a0Bratislave. Mysl\u00edm si, \u017ee sa n\u00e1m to aj podarilo a\u00a0ve\u013emi n\u00e1s te\u0161\u00ed, \u017ee \u013eudia si zvykli na to, \u017ee sa v\u00a0Isadore Community Hub-e st\u00e1le nie\u010do deje.<\/span><\/em><\/p>\n

https:\/\/www.instagram.com\/p\/Cuy79gzLR_C\/?img_index=1<\/a><\/p>\n

Je pravda, \u017ee Komunitn\u00e9 centrum Isadore z\u010faleka nie je len o oble\u010den\u00ed. Ako tento projekt vn\u00edma\u0161 po uplynul\u00fdch dvoch rokoch?\u00a0<\/b><\/h4>\n

Ako som spom\u00ednal, mysl\u00edm, \u017ee prvotn\u00fd koncept sa n\u00e1m podarilo naplni\u0165. Tie\u017e ale c\u00edtime, \u017ee potenci\u00e1l Hubu sme e\u0161te naplno nevyu\u017eili. Chceme prin\u00e1\u0161a\u0165 komunite viac r\u00f4znych aktiv\u00edt, ci u\u017e spojen\u00fdch s\u00a0bicyklom, ale aj bez neho.<\/span><\/em><\/p>\n

Oble\u010denie od Isadore m\u00e1 poves\u0165 nielen kvalitn\u00fdch, ale i \u201ezelen\u00fdch\u201c k\u00faskov. Pojmy ako udr\u017eate\u013enos\u0165 a\u00a0ekol\u00f3gia v\u00fdroby s\u00fa jedn\u00fdmi z\u00a0nosn\u00fdch t\u00e9m dne\u0161n\u00fdch technol\u00f3gi\u00ed \u2013 aj za hranicami cyklistiky. Vy m\u00e1te na t\u00fato t\u00e9mu vytvoren\u00fa na str\u00e1nke samostatn\u00fa z\u00e1lo\u017eku a\u00a0u\u017e len z\u00a0toho m\u00f4\u017eeme usudzova\u0165, \u017ee v\u00e1m tieto t\u00e9my nie s\u00fa cudzie. Ako sa to prejavuje v\u00a0praxi?<\/b><\/h4>\n

U\u017e na za\u010diatku, ke\u010f sme sa spolu s\u00a0Martinom bavili o\u00a0tom, \u010do m\u00e1 vlastne Isadore predstavova\u0165, bola jednou z\u00a0hlavn\u00fdch t\u00e9m udr\u017eate\u013enos\u0165. To bolo pred viac ako desiatimi rokmi, ke\u010f t\u00e1to t\u00e9ma e\u0161te nebola tak v\u00a0popred\u00ed ako teraz. Mali sme s\u00a0t\u00fdm ka\u017ed\u00fa sez\u00f3nu aj osobn\u00fa sk\u00fasenos\u0165, ke\u010f sme videli obrovsk\u00fa kopu igelitu po vybalen\u00ed nov\u00e9ho oble\u010denia, ktor\u00e9 n\u00e1m dodal t\u00edm. <\/span><\/em><\/p>\n

U\u017e od za\u010diatku sme to chceli robi\u0165 inak, a\u017e sme do\u0161li do \u0161t\u00e1dia, v ktorom m\u00e1me plne recyklovan\u00fa l\u00edniu, rozlo\u017eite\u013en\u00e9 obaly, proces spracovania star\u00fdch k\u00faskov oble\u010denia. V neposlednom rade je to prim\u00e1rne EU produkcia, ktor\u00e1 garantuje nielen vy\u0161\u0161iu kvalitu, bezpe\u010dnej\u0161ie pracovne prostredie, ale aj ni\u017e\u0161iu potrebu prepravy a s \u0148ou spojen\u00e9 emisie CO<\/span>2<\/span>.<\/span><\/em><\/p>\n

https:\/\/www.instagram.com\/p\/CjOCvO0tjkG\/?img_index=1<\/a><\/p>\n

Ak sa pobav\u00edme o\u00a0\u010d\u00edslach, zhruba ko\u013ek\u00fdch cyklistov ro\u010dne va\u0161e oble\u010denie pote\u0161\u00ed? Opa\u010dnou stranou je zas v\u00fdroba, ktor\u00e1 aj s\u00a0prihliadnut\u00edm na vy\u0161\u0161ie zmienen\u00e9 faktory mus\u00ed ur\u010dite tie\u017e pozost\u00e1va\u0165 z\u00a0v\u00e4\u010d\u0161ieho t\u00edmu…<\/b><\/h4>\n

Ro\u010dne obsl\u00fa\u017eime pribli\u017ene 15 000 z\u00e1kazn\u00edkov. Sme radi, \u017ee sa k\u00a0n\u00e1m ve\u013ea z\u00e1kazn\u00edkov vracia, \u010do sved\u010d\u00ed o tom, \u017ee \u013eudia si zvykli na Isadore a radi ka\u017ed\u00fa sez\u00f3nu dop\u013a\u0148aj\u00fa nov\u00e9 k\u00fasky od n\u00e1s.\u00a0<\/span><\/em><\/p>\n

Nako\u013eko nem\u00e1me vlastn\u00fa v\u00fdrobu, ale produkcia prebieha prostredn\u00edctvom partnerov, na\u0161e v\u00fdrobne oddelenie pozost\u00e1va z kolegov a\u00a0koleg\u00fd\u0148, ktor\u00ed maj\u00fa na starosti v\u00fdvoj, development, sourcing a mana\u017ement v\u00fdroby. Na\u0161i v\u00fdrobn\u00ed partneri s\u00fa situovan\u00ed v Litve, Taliansku, Portugalsku a taktie\u017e na Slovensku.<\/span><\/em><\/p>\n

Nach\u00e1dzate svojich z\u00e1kazn\u00edkov najm\u00e4 u\u00a0n\u00e1s, alebo m\u00e1te kladn\u00e9 ohlasy aj v\u00a0zahrani\u010d\u00ed? Na ned\u00e1vnych majstrovstv\u00e1ch sveta sme mohli v\u00a0drese Isadore vidie\u0165 zn\u00e1me meno \u2013 Marcusa Burghardta, b\u00fdval\u00e9ho kolegu Petra Sagana.<\/b><\/h4>\n

N\u00e1\u0161 najv\u00e4\u010d\u0161\u00ed trh je Nemecko, kam putuje a\u017e \u0161tvrtina na\u0161ich objedn\u00e1vok. Za Nemeckom sa nach\u00e1dza dom\u00e1ci trh \u2013 Slovensko. Po \u0148om nasleduje ve\u013emi silnej\u00face \u010cesko. Potom s\u00fa tu \u010fal\u0161ie eur\u00f3pske krajiny spolu s Japonskom a\u00a0\u010c\u00ednou, kde sa n\u00e1m v poslednom obdob\u00ed podarilo za\u010da\u0165 v\u00fdraznej\u0161ie r\u00e1s\u0165. Cez e-shop sme predali veci u\u017e do viac ne\u017e 70 kraj\u00edn sveta, cyklistov v na\u0161ich veciach m\u00f4\u017eete stretn\u00fa\u0165 aj v exotickej\u0161\u00edch krajin\u00e1ch ako Bermudy, Puerto Rico alebo Reunion. \u263a<\/span><\/em><\/p>\n

https:\/\/www.instagram.com\/p\/Cvhn-bWNGJ0\/?img_index=1<\/a><\/p>\n

\u010co sa t\u00fdka Marcusa, ako n\u00e1\u0161 dlhoro\u010dn\u00fd t\u00edmov\u00fd kolega s\u00fahlasil s\u00a0t\u00fdm, \u017ee bude ambas\u00e1dor Isadore a my sme ve\u013emi radi, \u017ee ho m\u00f4\u017eeme oblieka\u0165. Ve\u013emi dobre sa n\u00e1m s n\u00edm spolupracuje a v\u00fdrazne \u0161\u00edri povedomie o Isadore v zahrani\u010d\u00ed. Z\u00e1rove\u0148 organizuje svoje vlastn\u00e9 Gran Fondo, na ktorom sa Isadore podie\u013ea ako partner.<\/span><\/em><\/p>\n

\u010co Ty a\u00a0situ\u00e1cia na cest\u00e1ch? Najsilnej\u0161\u00edm z\u00e1stupcom automobilov\u00e9ho sveta v\u00a0cyklistike je bezpochyby \u0160koda, Isadore zas u\u00a0n\u00e1s sp\u00e1ja svet profesion\u00e1lov a\u00a0hobby cyklistov. \u010co by n\u00e1m vedela prinies\u0165 tak\u00e1to spolupr\u00e1ca dvoch v\u00fdznamn\u00fdch zna\u010diek? \u263a<\/b><\/h4>\n

Samozrejme, bezpe\u010dnos\u0165 na cest\u00e1ch je jedn\u00fdm z hlavn\u00fdch probl\u00e9mov s\u00fa\u010dasnej cestnej cyklistiky. Mysl\u00edm, \u017ee na\u0161ou spolupr\u00e1cou by sme vedeli uk\u00e1za\u0165 v\u0161etk\u00fdm \u00fa\u010dastn\u00edkom cestnej prem\u00e1vky, ako sa re\u0161pektova\u0165 a zdie\u013ea\u0165 spolo\u010dn\u00fa cestu, ktor\u00e1 patr\u00ed v\u0161etk\u00fdm.<\/span><\/em><\/p>\n

\"Isadore<\/p>\n

Na z\u00e1ver \u2013 \u201eokr\u00fahliny\u201c si vy\u017eaduj\u00fa poriadnu p\u00e1rty. \u263a Na \u010do sa m\u00f4\u017eeme v\u00a0podan\u00ed Isadore te\u0161i\u0165?<\/b><\/h4>\n

Samozrejme sa to nezaob\u00edde bez jazdy. T\u00e1 bude otvoren\u00e1 pre v\u0161etk\u00fdch \u013eud\u00ed, ktor\u00ed maj\u00fa radi cestn\u00fa cyklistiku. Chyst\u00e1me dve trasy – krat\u0161iu s ni\u017e\u0161ou priemernou r\u00fdchlos\u0165ou a dlh\u0161iu s vy\u0161\u0161ou r\u00fdchlos\u0165ou. \u0160tart a cie\u013e bude u n\u00e1s v Isadore Community Hub v Pradiarni, nasledova\u0165 bude aj ve\u010dern\u00fd program. Okrem toho pripravujeme zauj\u00edmav\u00fd program aj na nede\u013eu, kde s\u00a0na\u0161imi partnermi predstav\u00edme jeden zauj\u00edmav\u00fd koncept.\u00a0<\/span><\/em><\/p>\n

N\u00e1m zost\u00e1va po\u010fakova\u0165 Petrovi za rozhovor a popria\u0165 Isadore v\u0161etko najlep\u0161ie nielen k \u201enarodenin\u00e1m\u201c, no najm\u00e4 do \u010fal\u0161\u00edch rokov. A\u00a0v\u00a0neposlednom rade \u2013 <\/span>vid\u00edme sa na narodeninovej jazde 26. augusta.<\/b> Podrobnosti bud\u00fa prib\u00fada\u0165 na <\/span>Instagrame Isadore Community Hub.<\/span><\/a><\/p>\n

 <\/p>\n

Zdroj fotografi\u00ed: Isadore, arch\u00edv Peter Velits<\/span><\/p>\n

Zdroj titulnej fotografie: redakcia MTBIKER<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

V\u0161etci, ktor\u00ed sa o\u00a0to niekedy pok\u00fa\u0161ali, vedia, \u017ee rozbehn\u00fa\u0165 na Slovensku biznis vo ve\u013ekom nie je hra\u010dka. Hlavne, ak ide […]<\/p>\n","protected":false},"author":172,"featured_media":18055,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[521,115,597,1246,1443,324,1603,326,285,325,885,501,1604,523,594],"global-categories":[1074],"class_list":["post-18052","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-odporucame","tag-bratislava","tag-cestna-cyklistika","tag-cyklista","tag-cyklisticka-komunita","tag-ekologia","tag-isadore-apparel","tag-isadore-community-hub","tag-martin-velits","tag-oblecenie","tag-peter-velits","tag-profesional","tag-rozhovor","tag-slovaci","tag-slovensko","tag-zivot","global-categories-cycling"],"yoast_head":"\nIsadore oslavuje 10 rokov alebo ako spoji\u0165 svet profesion\u00e1lov a hobby \u0161portovcov<\/title>\n<meta name=\"description\" content=\"V\u0161etci, ktor\u00ed sa o\u00a0to niekedy pok\u00fa\u0161ali, vedia, \u017ee rozbehn\u00fa\u0165 na Slovensku biznis vo ve\u013ekom nie je hra\u010dka. 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