{"id":7570,"date":"2020-05-11T08:00:00","date_gmt":"2020-05-11T07:00:00","guid":{"rendered":"https:\/\/www.welovecycling.com\/hu\/?p=7570"},"modified":"2020-05-08T16:04:27","modified_gmt":"2020-05-08T15:04:27","slug":"kerekparreklamok-a-mult-szazadbol","status":"publish","type":"post","link":"https:\/\/www.welovecycling.com\/hu\/kozosseg-es-kultura\/kerekparreklamok-a-mult-szazadbol\/","title":{"rendered":"Ker\u00e9kp\u00e1rrekl\u00e1mok a m\u00falt sz\u00e1zadb\u00f3l"},"content":{"rendered":"

Rengeteget v\u00e1ltozott a rekl\u00e1mipar az elm\u00falt sz\u00e1z \u00e9v alatt, ahogy rengeteget v\u00e1ltozott a ker\u00e9kp\u00e1roz\u00e1s is. Az aktu\u00e1lis kornak megfelel\u0151 divathull\u00e1mok pedig mindk\u00e9t ter\u00fcletet \u00e1tsz\u0151tt\u00e9k: \u00edgy alakultak ki olyan jellegzetes plak\u00e1tok, amikhez tal\u00e1n nem is kellene \u00e9vsz\u00e1mot \u00edrnunk, \u00fagy is tudn\u00e1d, mikor k\u00e9sz\u00fcltek.<\/strong><\/p>\n

1896.<\/strong><\/p>\n

Fekete feh\u00e9r, egyszer\u0171, ha kitenn\u00e9nk a falra, b\u00e1rki elhinn\u00e9, hogy \u00fckany\u00e1nk \u00e9s \u00fckap\u00e1nk szerepel rajta.<\/p>\n

\"\"<\/p>\n

Sisak persze sehol, de h\u00e1t hogy is n\u00e9zne ki egy j\u00f3l \u00f6lt\u00f6z\u00f6tt polg\u00e1ri csal\u00e1d divatos sapka helyett sisakban? Spoiler: egyik rekl\u00e1mban sem szerepel sisak. Akkoriban nem volt olyan s\u00e9r\u00fcl\u00e9keny az emberek feje.<\/p>\n

\"\"<\/p>\n

Nem tudjuk, ki kapott kedvet a tandemez\u00e9shez ez alapj\u00e1n a k\u00e9p alapj\u00e1n, de az egyszer\u0171s\u00e9g vitathatatlanul uralja ezt a plak\u00e1tot is. Persze ebben az id\u0151ben m\u00e9g nem volt akkora a rekl\u00e1mzaj, ink\u00e1bb csak a t\u00e1j\u00e9koztat\u00e1s volt a hirdet\u00e9sek c\u00e9lja. Az pedig val\u00f3ban lej\u00f6n err\u0151l is, hogy tandemker\u00e9kp\u00e1rok l\u00e9teznek.<\/p>\n

1947.<\/strong><\/p>\n

Ugrunk egy nagyot a korai maszkulin t\u00e1rsadalom rekl\u00e1mipar\u00e1nak m\u00e1ig sz\u0171nni nem akar\u00f3 jelens\u00e9g\u00e9hez, miszerint sz\u00e9p n\u0151kkel mindent el lehet adni.<\/p>\n

\"\"<\/p>\n

F\u0151leg ha ez a sz\u00e9p n\u0151 Janis Paige, egy h\u00edres sz\u00edn\u00e9sz. Meg kell eml\u00edteni azonban, hogy helyet kapnak a technikai r\u00e9szletek is a ker\u00e9kp\u00e1roz\u00e1shoz t\u00f6k\u00e9letesen alkalmatlanul \u00f6lt\u00f6z\u00f6tt h\u00f6lgy mellett.<\/p>\n

\"\"<\/p>\n

Lauren Barcall bring\u00e1j\u00e1t m\u00e1r be\u00e9p\u00edtett z\u00e1rrendszerrel is megv\u00e9dheti a tolvajok el\u0151l! Hogy ez mi\u00e9rt ment ki a divatb\u00f3l?<\/p>\n

\"\"<\/p>\n

V\u00e9gre tiszt\u00e1ztuk, hogy a term\u00e9k nem a n\u0151, hanem a bicikli. \u00c9ljen!<\/p>\n

\"\"<\/p>\n

Na, \u00edgy m\u00e1r lehet tekerni! Bodor\u00edtott haj, magasderek\u00fa nadr\u00e1g, f\u00e9lcip\u0151 \u00e9s gall\u00e9r. Kinek a nagymam\u00e1ja n\u00e9zett ki annak idej\u00e9n teljesen ugyan\u00fagy, mint a plak\u00e1ton szerepl\u0151 h\u00f6lgy?<\/p>\n

\"\"<\/p>\n

A Marlboro h\u00edres ikonj\u00e1val k\u00f6r\u00fclbel\u00fcl egyid\u0151ben a bicikliz\u00e9s vil\u00e1g\u00e1ban is megjelent a cowboykod\u00e1s.<\/p>\n

1951.<\/strong><\/p>\n

Az ijeszt\u0151 arckifejez\u00e9sek korszaka. Hogy, hogy nem, egyszer\u0171en elterjedt, hogy a megszokott mosolyg\u00e1sn\u00e1l jobb az izgalomt\u00f3l eltorzult arckifejez\u00e9s. Nem jobb.<\/p>\n

\"\"<\/p>\n

\u00c9rdemes megfigyelni, hogy m\u00e1r nemcsak technikai r\u00e9szletek, hanem az \u00e9rzelmekre hat\u00f3 feliratok is megjelennek: Amerika kedvenc biciklije!<\/p>\n

1952.<\/strong><\/p>\n

Itt sem kiz\u00e1rt, hogy a kisfi\u00fa az\u00e9rt boldog, mert tudja, hogy \u00faj biciklije nyerg\u00e9ben v\u00e9gre lem\u00e9sz\u00e1rolhatja a f\u00e9l falut, de az\u00e9rt jelent\u0151sen javult a helyzet egy \u00e9v alatt. Amikor ez m\u00e9g biztos volt. A biciklit az\u00e9rt vinn\u00e9nk!<\/p>\n

\"\"<\/p>\n

1953.<\/strong><\/p>\n

Egyre mer\u00e9szebbek a szubjekt\u00edv meg\u00e1llap\u00edt\u00e1sok: mit Amerika, az eg\u00e9sz vil\u00e1g legjobb bring\u00e1ja a k\u00e9pen l\u00e1that\u00f3 modell! \u00cdrna valaki a Versenyhivatalnak?<\/p>\n

\"\"<\/p>\n

1956.<\/strong><\/p>\n

Megjelenik a macs\u00f3figura. Nem vagy el\u00e9g gyors, hogy elkerekezz egy tigris el\u0151l? Nem gond, mert ha Schwinn bring\u00e1n \u00fclsz, annyira kem\u00e9ny leszel, hogy a tigris mag\u00e1t\u00f3l \u00e1ll be h\u00e1zi\u00e1llatodnak!<\/p>\n

\"\"<\/p>\n

1957.<\/strong><\/p>\n

A cowboyok soha nem mennek ki a divatb\u00f3l. Legrosszabb esetben kigurulnak.<\/p>\n

\"\"<\/p>\n

L\u00e1tott m\u00e1r valaki enn\u00e9l amerikaibb plak\u00e1tot? Fogadok, hogy egy sas vitte k\u00f6rbe New York utc\u00e1in.<\/p>\n

\"\"<\/p>\n

1980.<\/strong><\/p>\n

Megjelennek a sz\u00f3j\u00e1t\u00e9kok. B\u00e1r ne tett\u00e9k volna!<\/p>\n

\"\"<\/p>\n

1998.<\/strong><\/p>\n

P\u00e1rducmint\u00e1s vagy rik\u00edt\u00f3 lila, \u00e9s egy\u00e1ltal\u00e1n nem \u00e9rted? \u00dcdv az 1990-es \u00e9vekben!<\/p>\n

\"\"<\/p>\n

\"\"<\/p>\n

Forr\u00e1s: <\/em>buzzfeed.com<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Rengeteget v\u00e1ltozott a rekl\u00e1mipar az elm\u00falt sz\u00e1z \u00e9v alatt, ahogy rengeteget v\u00e1ltozott a ker\u00e9kp\u00e1roz\u00e1s is. Az aktu\u00e1lis kornak megfelel\u0151 divathull\u00e1mok […]<\/p>\n","protected":false},"author":71,"featured_media":7589,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"global-categories":[],"class_list":["post-7570","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kozosseg-es-kultura"],"yoast_head":"\nKer\u00e9kp\u00e1rrekl\u00e1mok a m\u00falt sz\u00e1zadb\u00f3l - \u0160koda We Love Cycling - Magyarorsz\u00e1g<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.welovecycling.com\/hu\/kozosseg-es-kultura\/kerekparreklamok-a-mult-szazadbol\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ker\u00e9kp\u00e1rrekl\u00e1mok a m\u00falt sz\u00e1zadb\u00f3l\" \/>\n<meta property=\"og:description\" content=\"Rengeteget v\u00e1ltozott a rekl\u00e1mipar az elm\u00falt sz\u00e1z \u00e9v alatt, ahogy rengeteget v\u00e1ltozott a ker\u00e9kp\u00e1roz\u00e1s is. 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