{"id":19553,"date":"2026-04-30T18:47:01","date_gmt":"2026-04-30T16:47:01","guid":{"rendered":"https:\/\/www.welovecycling.com\/hu\/?p=19553"},"modified":"2026-04-30T18:47:01","modified_gmt":"2026-04-30T16:47:01","slug":"a-negativ-reklam-is-reklam-luxusora-miatt-akartak-megbuntetni-pogacart-magukbol-csinaltak-hulyet-a-fontoskodok","status":"publish","type":"post","link":"https:\/\/www.welovecycling.com\/hu\/orszaguti-kerekpar\/a-negativ-reklam-is-reklam-luxusora-miatt-akartak-megbuntetni-pogacart-magukbol-csinaltak-hulyet-a-fontoskodok\/","title":{"rendered":"A negat\u00edv rekl\u00e1m is rekl\u00e1m: luxus\u00f3ra miatt akart\u00e1k megb\u00fcntetni Poga\u010dart, magukb\u00f3l csin\u00e1ltak h\u00fcly\u00e9t a fontoskod\u00f3k"},"content":{"rendered":"

Az idei Liege\u2013Bastogne\u2013Liege is tartogatott v\u00e1ratlan fordulatokat \u2013 m\u00e9g ha nem is felt\u00e9tlen\u00fcl az aszfaltcs\u00edkon.<\/b><\/p>\n

Ha Liege\u2013Bastogne\u2013Liege, akkor nincs \u00faj a nap alatt: Tadej Poga\u010dar a h\u00e9tv\u00e9g\u00e9n 2021, 2024 \u00e9s 2025 ut\u00e1n p\u00e1lyafut\u00e1sa sor\u00e1n negyedszer is megnyerte a nagy preszt\u00edzs\u0171 belga klasszikust, amely 1892 \u00f3ta \u00edr\u00f3d\u00f3 t\u00f6rt\u00e9net\u00e9vel a legr\u00e9gebbi verseny az orsz\u00e1g\u00fati Monumentumok k\u00f6z\u00fcl. A szlov\u00e9n zseni ez\u00fattal a 260 kilom\u00e9teres t\u00e1v utols\u00f3 emelked\u0151j\u00e9n, a La Redoute-n vitte be a gy\u0151ztes \u00fct\u00e9st, \u00edgy 14 km-es sz\u00f3l\u00f3gy\u0151zelmet aratott, gyorsan k\u00e1rp\u00f3tolva \u00f6nmag\u00e1t a P\u00e1rizs\u2013Roubaix-n elszenvedett eml\u00e9kezetes veres\u00e9g\u00e9\u00e9rt (elv\u00e9gre az \u0151 szintj\u00e9n minden m\u00e1sodik hely is veres\u00e9ggel \u00e9r fel).<\/span><\/p>\n

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Vissza a megszokott ker\u00e9kv\u00e1g\u00e1sba: \u00fajabb klasszikus, \u00fajabb Poga\u010dar-diadal \u2013 ez\u00fattal az \u00e9gre mutat\u00e1ssal (Fot\u00f3: Team UAE Emirates)<\/figcaption><\/figure>\n

Az idei viadal h\u00e1rom t\u00e9nyez\u0151 miatt k\u00fcl\u00f6n eml\u00e9kezetes marad. Az egyik, hogy Poga\u010dar egy fekete gy\u00e1szszalaggal a karj\u00e1n versenyezte v\u00e9gig a napot, m\u00e9ghozz\u00e1 kor\u00e1bbi UAE-s csapatt\u00e1rsa, Cristian Munoz eml\u00e9k\u00e9nek ad\u00f3zva. A kolumbiai ker\u00e9kp\u00e1ros m\u00falt h\u00e9t v\u00e9g\u00e9n hunyt el tragikus hirtelens\u00e9ggel, sokkol\u00f3an ban\u00e1lis k\u00f6r\u00fclm\u00e9nyek k\u00f6z\u00f6tt: a franciaorsz\u00e1gi Tour du Jur\u00e1n bukott, \u00e1rtalmatlannak t\u0171n\u0151 t\u00e9rds\u00e9r\u00fcl\u00e9st szenvedett, amelyet m\u00e9g ott, egy helyi klinik\u00e1n el is l\u00e1ttak. A szomor\u00fa v\u00e9gkifejlet alapj\u00e1n sajnos nem megfelel\u0151en. Noha Munoz m\u00e1r tov\u00e1bb is indult csapat\u00e1val, a NuColumbi\u00e1val a k\u00f6vetkez\u0151 viadalra, a spanyolorsz\u00e1gi Vuelta Asturiasra, a versenyz\u0151 rosszul lett, a valladolidi k\u00f3rh\u00e1zban pedig gyors lefoly\u00e1s\u00fa fert\u0151z\u00e9st \u00e1llap\u00edtottak meg a szervezet\u00e9ben. \u00c1llapota pillanatok alatt olyan rosszra fordult, hogy szakorvos hi\u00e1ny\u00e1ban p\u00e9ntek hajnalra elhunyt, mind\u00f6ssze harminc\u00e9vesen. A sors fintora, hogy a Poga\u010dart el\u0151tte a Roubaix-on legy\u0151z\u0151 <\/span>Wout Van Aert is egy n\u00e9hai t\u00e1rs\u00e1\u00e9rt tekert, neki aj\u00e1nlva a gy\u0151zelmet<\/span><\/a>, s ezt k\u00f6vet\u0151en tulajdonk\u00e9ppen a szlov\u00e9n is ugyanezt tette a Liege-en. <\/span><\/p>\n

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Poga\u010dar Cristian Munoz el\u0151tt tisztelgett az idei Liege-en (Forr\u00e1s: Instagram\/cyclisme_actualites)<\/figcaption><\/figure>\n

A m\u00e1sik k\u00e9t dolog m\u00e1r l\u00e9nyegesen pozit\u00edvabb sz\u00ednezet\u0171. Az egyik, hogy a versenyen \u00fajfent az a Paul Seixas tudott a legtov\u00e1bb Poga\u010darral maradni, akir\u0151l m\u00e1r <\/span>mi is \u00edrtunk hosszabban<\/span><\/a>, \u00e9s akit\u0151l gyakorlatilag a komplett ker\u00e9kp\u00e1ros t\u00e1rsadalom azt rem\u00e9li, hogy a k\u00f6vetkez\u0151 \u00e9vekben v\u00e9gre m\u00e9lt\u00f3 riv\u00e1lisa tud lenni a nyomaszt\u00f3an domin\u00e1ns szlov\u00e9n szuperszt\u00e1rnak. A 19 \u00e9ves francia \u00edg\u00e9ret volt ugyanis az, akit csak 14 km-rel a c\u00e9l el\u0151tt tudott leszak\u00edtani Poga\u010dar. Seixas \u00edgy v\u00e9g\u00fcl 45 m\u00e1sodperces h\u00e1tr\u00e1nnyal \u00e9rt be m\u00f6g\u00f6tte, m\u00edg az \u00fcld\u00f6z\u0151boly Remco Evenepoellal az \u00e9len m\u00e1r 1:42 percet kapott. Ez \u00fajabb biztat\u00f3 jel arra vonatkoz\u00f3an, hogy ha Seixas \u00edgy folytatja, a j\u00f6v\u0151ben v\u00e9gre n\u00e9mi izgalmat csemp\u00e9szhet a sport\u00e1gba. <\/span><\/p>\n

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M\u00f6g\u00f6ttem az ut\u00f3dom? Paul Seixas Tadej Poga\u010dar nyomdokain (Fot\u00f3: Getty)<\/figcaption><\/figure>\n

A m\u00e1sik m\u00f3k\u00e1s sztori tanuls\u00e1ga pedig, hogy mik\u00e9nt lehet plusz ingyenrekl\u00e1mot csin\u00e1lni egy olyan m\u00e1rk\u00e1nak, amelynek abszol\u00fat semmi sz\u00fcks\u00e9ge r\u00e1 \u2013 ehhez csak n\u00e9h\u00e1ny szigor\u00fa fontoskod\u00f3 kell, akik m\u00e9g a saj\u00e1t szab\u00e1lyaikkal sincsenek tiszt\u00e1ban, s \u00edgy v\u00e9g\u00fcl az eredetivel teljesen ellent\u00e9tes c\u00e9lt \u00e9rnek el.<\/span><\/p>\n

Arr\u00f3l van sz\u00f3, hogy az idei Liege ut\u00e1n megjelent egy (az\u00f3ta m\u00e1r el\u00e9rhetetlen) komm\u00fcnik\u00e9 a nemzetk\u00f6zi sz\u00f6vets\u00e9g, a UCI r\u00e9sz\u00e9r\u0151l, amely egy \u00f6tezer sv\u00e1jci frankos b\u00fcntet\u00e9st helyezett kil\u00e1t\u00e1sba Poga\u010darral szemben a meglehet\u0151sen hom\u00e1lyos, \u201erekl\u00e1m helytelen elhelyez\u00e9se a sziv\u00e1rv\u00e1nyos trik\u00f3n a d\u00edj\u00e1tad\u00f3 \u00fcnneps\u00e9g alatt\u201d fel\u00fct\u00e9ssel. A r\u00f6vidke k\u00f6zlem\u00e9ny ann\u00e1l nagyobb figyelmet kapott, m\u00e1r csak az \u00f6sszeg komolys\u00e1ga miatt is, hiszen ilyen m\u00e9rt\u00e9k\u0171 szankci\u00f3kat (~ k\u00e9tmilli\u00f3 forint) a legkir\u00edv\u00f3bb szab\u00e1lys\u00e9rt\u00e9sek, versenyincidensek miatt szoktak kir\u00f3ni a v\u00e9tkes versenyz\u0151kre. R\u00e1ad\u00e1sul konkr\u00e9t megfogalmaz\u00e1s h\u00edj\u00e1n mindenki csak tal\u00e1lgatni tudott, mi lehet a baj, v\u00e9g\u00fcl a belga Sporza j\u00f6tt r\u00e1 a <\/span>megfejt\u00e9sre<\/span><\/a>, miszerint a \u201eb\u0171n\u00f6s\u201d az UAE egyik f\u0151szponzora, az egyedi luxus\u00f3r\u00e1kat gy\u00e1rt\u00f3 Richard Mille c\u00e9g log\u00f3ja lehetett a UCI \u00e1ltal f\u00e9ltve \u0151rz\u00f6tt sziv\u00e1rv\u00e1nyos trik\u00f3 ujj\u00e1n, a csukl\u00f3 k\u00f6zel\u00e9be nyomtatva. Na m\u00e1rmost, csak a viszony\u00edt\u00e1s kedv\u00e9\u00e9rt, egy olyan sv\u00e1jci c\u00e9gr\u0151l besz\u00e9l\u00fcnk, amelynek egyes \u00f3r\u00e1i \u00fajonnan sim\u00e1n el\u00e9rik a k\u00e9tmilli\u00f3 doll\u00e1ros (potom 6-700 milli\u00f3 forint) piaci \u00e1rat \u2013 hogy m\u00e1st ne mondjunk, t\u00f6bbek k\u00f6z\u00f6tt egy ilyen darab\u00e9rt t\u00f6rtek be anno a Tour de France-rekorder Mark Cavendish\u00e9k csal\u00e1di h\u00e1z\u00e1ba is \u2013, teh\u00e1t ennek f\u00e9ny\u00e9ben m\u00e1ris ink\u00e1bb r\u00f6hejes az az \u00f6tezer frankos b\u00fcnti. De ha m\u00e9g hozz\u00e1tessz\u00fck, hogy r\u00e1ad\u00e1sul jogtalannak is bizonyult, akkor meg azt\u00e1n v\u00e9gk\u00e9pp az\u2026 Ut\u00f3bb kider\u00fclt ugyanis, hogy a mezrekl\u00e1m-elhelyez\u00e9sre vonatkoz\u00f3 vaskalapos szab\u00e1lyokat \u00e9ppen n\u00e9h\u00e1ny h\u00e9ttel kor\u00e1bban maga az UCI enyh\u00edtette, csak a Liege-en \u00fcgyeletes helyi ember\u00fck err\u0151l lemaradt \u2013 \u00edgy v\u00e9g\u00fcl az lett a megold\u00e1s, hogy egyszer\u0171en \u201esunyiban\u201d elt\u00fcntett\u00e9k a b\u00fcntet\u00e9sre vonatkoz\u00f3 r\u00e9szt. Az anyagi probl\u00e9m\u00e1kkal eleve nem k\u00fczd\u0151 Richard Mille pedig k\u00f6sz\u00f6nte sz\u00e9pen a kiemelt figyelmet \u00e9s az ingyenmarketinget\u2026<\/span><\/p>\n

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Poga\u010dar Richard Mille \u00f3r\u00e1ja t\u00f6bb t\u00edzmilli\u00f3 forintot k\u00f3st\u00e1l \u2013 a sziv\u00e1rv\u00e1nymezre nyomtatott szponzorfelirat viszont sz\u00farta a UCI szem\u00e9t (Fot\u00f3: Cor Vos)<\/figcaption><\/figure>\n

Bor\u00edt\u00f3k\u00e9p: Charly Lopez<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Az idei Liege\u2013Bastogne\u2013Liege is tartogatott v\u00e1ratlan fordulatokat \u2013 m\u00e9g ha nem is felt\u00e9tlen\u00fcl az aszfaltcs\u00edkon.<\/p>\n","protected":false},"author":71,"featured_media":19554,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"global-categories":[419],"class_list":["post-19553","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-orszaguti-kerekpar","global-categories-cycling"],"yoast_head":"\nA negat\u00edv rekl\u00e1m is rekl\u00e1m: luxus\u00f3ra miatt akart\u00e1k megb\u00fcntetni Poga\u010dart, magukb\u00f3l csin\u00e1ltak h\u00fcly\u00e9t a fontoskod\u00f3k<\/title>\n<meta name=\"description\" content=\"Az idei Liege\u2013Bastogne\u2013Liege is tartogatott v\u00e1ratlan fordulatokat \u2013 m\u00e9g ha nem is felt\u00e9tlen\u00fcl az aszfaltcs\u00edkon.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.welovecycling.com\/hu\/orszaguti-kerekpar\/a-negativ-reklam-is-reklam-luxusora-miatt-akartak-megbuntetni-pogacart-magukbol-csinaltak-hulyet-a-fontoskodok\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A negat\u00edv rekl\u00e1m is rekl\u00e1m: luxus\u00f3ra miatt akart\u00e1k megb\u00fcntetni Poga\u010dart, magukb\u00f3l csin\u00e1ltak h\u00fcly\u00e9t a fontoskod\u00f3k\" \/>\n<meta property=\"og:description\" content=\"Az idei Liege\u2013Bastogne\u2013Liege is tartogatott v\u00e1ratlan fordulatokat \u2013 m\u00e9g ha nem is felt\u00e9tlen\u00fcl az aszfaltcs\u00edkon.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.welovecycling.com\/hu\/orszaguti-kerekpar\/a-negativ-reklam-is-reklam-luxusora-miatt-akartak-megbuntetni-pogacart-magukbol-csinaltak-hulyet-a-fontoskodok\/\" \/>\n<meta property=\"og:site_name\" content=\"\u0160koda We Love Cycling - 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