{"id":7643,"date":"2020-06-10T18:30:56","date_gmt":"2020-06-10T16:30:56","guid":{"rendered":"https:\/\/www.welovecycling.com\/cs\/?p=7643"},"modified":"2020-06-10T13:21:44","modified_gmt":"2020-06-10T11:21:44","slug":"strava-zmenila-system-uzivani-aplikace-za-co-a-kolik-jsme-ochotni-platit","status":"publish","type":"post","link":"https:\/\/www.welovecycling.com\/cs\/2020\/06\/10\/strava-zmenila-system-uzivani-aplikace-za-co-a-kolik-jsme-ochotni-platit\/","title":{"rendered":"Strava zm\u011bnila syst\u00e9m u\u017e\u00edv\u00e1n\u00ed aplikace. Za co a kolik jsme ochotn\u00ed platit?"},"content":{"rendered":"

Pades\u00e1t p\u011bt milion\u016f u\u017eivatel\u016f ve \u010dtrn\u00e1cti jazykov\u00fdch mutac\u00edch po cel\u00e9 planet\u011b jasn\u011b deklaruje pozici aplikace Strava po jeden\u00e1cti letech fungov\u00e1n\u00ed. V\u0161ak u\u017e d\u00e1vno zev\u0161edn\u011blo po\u0159ekadlo \u201eCo nen\u00ed na Strav\u011b, to se nestalo\u201c.<\/strong><\/p>\n

Sportovn\u00ed aplikace, kter\u00e1 si vydobyla absolutn\u00ed popularitu mezi b\u011b\u017eci a cyklisty, v\u0161ak podobn\u011b jako jin\u00e9 digit\u00e1ln\u00ed produkty narazila na nepom\u011br mezi vyu\u017eit\u00edm \u201ezdarma\u201c a profitabilitou, a proto se Strava ned\u00e1vno odhodlala k\u00a0revolu\u010dn\u00edm zm\u011bn\u00e1m.<\/p>\n

120 korun m\u011bs\u00ed\u010dn\u011b za aplikaci<\/strong><\/h2>\n

Principi\u00e1ln\u011b jde kalifornsk\u00e9 spole\u010dnosti o jedin\u00e9: p\u0159eklopit pom\u011br u\u017eivatel\u016f na stranu t\u011bch, kte\u0159\u00ed jsou ochotni zaplatit 5 dolar\u016f m\u011bs\u00ed\u010dn\u011b (cca 120 korun) za u\u017e\u00edv\u00e1n\u00ed pr\u00e9miov\u00e9 \u010d\u00e1sti aplikace ukryt\u00e9 pod n\u00e1zvem Summit.<\/p>\n

\"Aplikace<\/a>
Aplikace Strava umo\u017e\u0148uje sledov\u00e1n\u00ed \u010dasu \u017eiv\u011b v jednotliv\u00fdch segmentech. Foto: Michal \u010cerven\u00fd<\/em><\/figcaption><\/figure>\n

Placen\u00e1 sekce nab\u00edz\u00ed detailn\u011bj\u0161\u00ed analytiku tr\u00e9ninku, bezpe\u010dnostn\u00ed prvky jako mo\u017enost sledov\u00e1n\u00ed polohy u\u017eivatele jeho rodinn\u00fdmi p\u0159\u00edslu\u0161n\u00edky, zobrazen\u00ed pr\u016fb\u011bhu aktivity v\u00a0re\u00e1ln\u00e9m \u010dase apod.<\/p>\n

\n
\"lovec-cink-jak-si-cesky-reprezentant-vynahrazuje-zavody\"\/<\/a><\/div>
\n Horsk\u00e1 cyklistika<\/a>\n <\/div>\n
\n \n

Lovec Cink. Jak si \u010desk\u00fd reprezentant vynahrazuje z\u00e1vody<\/span><\/h3>\n <\/a>\n <\/div>\n <\/article>\n<\/div>\n

Aplikaci je samoz\u0159ejm\u011b d\u00e1l mo\u017en\u00e9 vyu\u017e\u00edvat zdarma. Letos v\u00a0kv\u011btnu ale Strava uzamkla do placen\u00e9 sf\u00e9ry i funkcionality, kter\u00e9 jsou j\u00e1drem aplikace a za samoz\u0159ejm\u00e9 je dosud brala i \u201efree\u201c komunita.<\/p>\n

\u017deb\u0159\u00ed\u010dky na segmentech uzam\u010deny<\/strong><\/h2>\n

To se t\u00fdk\u00e1 hlavn\u011b \u017eeb\u0159\u00ed\u010dk\u016f na tra\u0165ov\u00fdch segmentech, kter\u00e9 jsou pro aplikaci jedn\u00edm z kl\u00ed\u010dov\u00fdch prvk\u016f. Schv\u00e1ln\u011b zkuste naj\u00edt ve sv\u00e9m okol\u00ed u\u017eivatele aplikace, kter\u00fd by po subjektivn\u011b ostr\u00e9m v\u00fdjezdu na n\u011bkter\u00fd z proslul\u00fdch kopc\u016f ve va\u0161em okol\u00ed nebo solidn\u011b narvan\u00e9m sprintu na vyhl\u00e1\u0161en\u00e9 rovince, s nad\u011bj\u00ed i nap\u011bt\u00edm nehledal, jak si v po\u0159ad\u00ed mezi kamar\u00e1dy i prof\u00edky (ne)polep\u0161il.<\/p>\n

\"Zobrazen\u00ed<\/a>
Zobrazen\u00ed segment\u016f v aplikaci Strava, kterou na cel\u00e9m sv\u011bt\u011b u\u017e\u00edvaj\u00ed des\u00edtky milion\u016f lid\u00ed. Foto: Michal \u010cerven\u00fd<\/em><\/figcaption><\/figure>\n

V \u017eeb\u0159\u00ed\u010dku se i nad\u00e1le budou umis\u0165ovat u\u017eivatel\u00e9, kte\u0159\u00ed aplikaci vyu\u017e\u00edvaj\u00ed zdarma. Sami ale uvid\u00ed jen po\u0159ad\u00ed TOP 10 a budou ochuzeni o komplexn\u00ed analytiku v\u00fdkonu na dan\u00e9m segmentu. Rovn\u011b\u017e u\u017e nebudou moci vytv\u00e1\u0159et nov\u00e9 trasy.\u00a0 Na druhou stranu ale Strava omezila poskytov\u00e1n\u00ed dat t\u0159et\u00edm stran\u00e1m a kv\u011btnov\u00e9 zm\u011bny obecn\u011b postavila jako odpov\u011b\u010f na masivn\u00ed zp\u011btnou vazbu ze strany u\u017eivatel\u016f.<\/p>\n

P\u0159edplatn\u00e9 jako hlavn\u00ed pil\u00ed\u0159 aplikace Strava<\/strong><\/h2>\n

\u201eSt\u00e1le jsme neziskov\u00fdm projektem, co\u017e chceme zm\u011bnit, abychom v\u00e1m mohli poskytovat je\u0161t\u011b lep\u0161\u00ed slu\u017eby ne\u017e dosud. A doj\u00edt k tomu chceme tou jedinou spr\u00e1vnou cestou – \u010destn\u011b, transparentn\u011b a s respektem v\u016f\u010di v\u0161em u\u017eivatel\u016fm. Proto stav\u00edme p\u0159edplatn\u00e9 jako hlavn\u00ed pil\u00ed\u0159 aplikace,\u201c uv\u00e1d\u00ed Strava v prohl\u00e1\u0161en\u00ed, v n\u011bm\u017e radik\u00e1ln\u00ed zm\u011bny ozn\u00e1mila.<\/p>\n

\n
\"peloton-na-uradu-prace-pet-nejvetsich-hvezd-prestupoveho-trhu\"\/<\/a><\/div>
\n Silni\u010dn\u00ed cyklistika<\/a>\n <\/div>\n
\n \n

Peloton na \u00fa\u0159adu pr\u00e1ce? P\u011bt nejv\u011bt\u0161\u00edch hv\u011bzd p\u0159estupov\u00e9ho trhu<\/span><\/h3>\n <\/a>\n <\/div>\n <\/article>\n<\/div>\n

Implementace placen\u00e9ho obsahu je ve v\u0161ech oblastech digit\u00e1ln\u00edho sv\u011bta delik\u00e1tn\u00ed a k\u0159ehkou z\u00e1le\u017eitost\u00ed. Poda\u0159\u00ed se Strav\u011b vykro\u010dit spr\u00e1vnou nohou? \u201eV\u011b\u0159\u00edme, \u017ee p\u011bt dolar\u016f m\u011bs\u00ed\u010dn\u011b jsou dob\u0159e utracen\u00e9 pen\u00edze,\u201c doufaj\u00ed zakladatel\u00e9 slu\u017eby Mark Gainey a Michael Horvath. Zda to tak vn\u00edmaj\u00ed i u\u017eivatel\u00e9, jim\u017e nyn\u00ed aplikace nab\u00edz\u00ed \u0161edes\u00e1t dn\u016f trvaj\u00edc\u00ed zku\u0161ebn\u00ed obdob\u00ed v placen\u00e9m rozhran\u00ed zdarma, uk\u00e1\u017ee \u010das.<\/p>\n

Na soci\u00e1ln\u00edch s\u00edt\u00edch u\u017e ale za\u010dala \u0161\u00ed\u0159it parafr\u00e1ze v\u00fd\u0161e zm\u00edn\u011bn\u00e9ho motta. Toti\u017e \u017ee \u201eCo nen\u00ed na Strav\u011b, to nebylo zaplacen\u00e9.\u201c Jak jste se ke zm\u011bn\u00e1m v\u00a0aplikaci postavili vy?<\/p>\n","protected":false},"excerpt":{"rendered":"

Pades\u00e1t p\u011bt milion\u016f u\u017eivatel\u016f ve \u010dtrn\u00e1cti jazykov\u00fdch mutac\u00edch po cel\u00e9 planet\u011b jasn\u011b deklaruje pozici aplikace Strava po jeden\u00e1cti letech fungov\u00e1n\u00ed. […]<\/p>\n","protected":false},"author":122,"featured_media":7645,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[660],"tags":[948,549],"global-categories":[411],"class_list":["post-7643","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-https-www-welovecycling-com-cs-category-zabava","tag-aplikace-strava","tag-strava","global-categories-cycling"],"yoast_head":"\nStrava zm\u011bnila syst\u00e9m u\u017e\u00edv\u00e1n\u00ed aplikace. 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