{"id":5014,"date":"2019-12-20T13:06:15","date_gmt":"2019-12-20T11:06:15","guid":{"rendered":"https:\/\/www.welovecycling.com\/cs\/?p=5014"},"modified":"2019-12-20T13:06:15","modified_gmt":"2019-12-20T11:06:15","slug":"gravel-tryhard-zabavna-pranksterka-z-istagramu-welovecycling-cr","status":"publish","type":"post","link":"https:\/\/www.welovecycling.com\/cs\/2019\/12\/20\/gravel-tryhard-zabavna-pranksterka-z-istagramu-welovecycling-cr\/","title":{"rendered":"Gravel Tryhard: z\u00e1bavn\u00e1 pranksterka z Instagramu"},"content":{"rendered":"

Kdy\u017e si letos v\u00a0lednu Gravel Tryhard zalo\u017eila sv\u016fj instagramov\u00fd \u00fa\u010det pod t\u00edmto jm\u00e9nem, nem\u011bla \u00fapln\u011b jasnou p\u0159edstavu, jak se na n\u011bm prezentovat. Jej\u00ed vp\u00e1d na tuto soci\u00e1ln\u00ed s\u00ed\u0165 je v\u00fdsledkem s\u00e1zky s\u00a0kamar\u00e1dem. A\u010d nov\u00e1\u010dek, rychle se za\u0159adila mezi nejsledovan\u011bj\u0161\u00ed cyklistick\u00e9 profily. \u010c\u00edm oslovila tak velk\u00e9 publikum? Jako silni\u010dn\u00ed a gravel cyklistka se rozhodla pou\u017e\u00edvat tipy a triky z\u00a0imagin\u00e1rn\u00ed \u201ep\u0159\u00edru\u010dky influencera\u201c.<\/strong>
\n<\/p>\n

Na\u0161t\u011bst\u00ed pro n\u00e1s brzy p\u0159i\u0161la na to, \u017ee j\u00ed jde l\u00e9pe pracovat s\u00a0Instagramem opa\u010dn\u00fdm zp\u016fsobem, ne\u017e je obvykl\u00e9. Zam\u011b\u0159uje se na p\u0159\u00edsp\u011bvky influencer\u016f a reklamn\u00edch agentur, kter\u00e9 obr\u00e1t\u00ed vzh\u016fru nohama. Jej\u00ed produkce je vtipn\u00e1, m\u00edsty kontroverzn\u00ed, ale hlavn\u011b v\u00e1s donut\u00ed zamyslet se nad problematick\u00fdmi marketingov\u00fdmi kampan\u011bmi, kter\u00fdch je cyklistika pln\u00e1. T\u00e9m\u011b\u0159 rok od zalo\u017een\u00ed sv\u00e9ho profilu m\u00e1 velkou z\u00e1kladnu followers a jasnou misi. S\u00a0touto cyklistickou pranksterkou jsme si pov\u00eddali o tom, co lidi rozesm\u011bje, pro\u010d je cool tvrd\u011b makat a o d\u016fle\u017eitosti p\u0159istupovat ke v\u0161emu s\u00a0laskavost\u00ed.<\/p>\n

https:\/\/www.instagram.com\/p\/B4n3FZ6l0Nb\/<\/p>\n

Nejprve probereme ot\u00e1zku tvoj\u00ed identity. Pro\u010d ses rozhodla z\u016fstat anonymn\u00ed?<\/strong><\/p>\n

Up\u0159\u00edmn\u011b, na za\u010d\u00e1tku jsem o tom moc nep\u0159em\u00fd\u0161lela, ale te\u010f jsem vd\u011b\u010dn\u00e1, \u017ee m\u016f\u017eu odd\u011blit svoji online identitu od t\u00e9 skute\u010dn\u00e9. Nen\u00ed to o tom, \u017ee bych kv\u016fli tomu p\u0159i\u0161la o pr\u00e1ci nebo n\u011bco podobn\u00e9ho. Jsem zodpov\u011bdn\u00e1 v\u016f\u010di sv\u00e9mu okol\u00ed a nechci, aby m\u011bli pocit, \u017ee jsou nucenou sou\u010d\u00e1st\u00ed tohoto projektu. Z\u016fstat v\u00a0anonymit\u011b mi tak\u00e9 pomohlo \u010d\u00e1ste\u010dn\u011b sn\u00ed\u017eit tlak, kter\u00fd je s\u00a0m\u00fdmi p\u0159\u00edsp\u011bvky spojen\u00fd. M\u016f\u017eu si d\u011blat, co chci, jsem d\u00edky tomu v\u00edce nez\u00e1visl\u00e1. Nic bych na tomto nastaven\u00ed nem\u011bnila.<\/p>\n

Znamen\u00e1 to tedy, \u017ee na v\u011bt\u0161in\u011b sv\u00fdch p\u0159\u00edsp\u011bvk\u016f pracuje\u0161 sama? Dok\u00e1\u017eu si p\u0159edstavit, \u017ee realizace n\u011bkter\u00fdch musela b\u00fdt opravdu n\u00e1ro\u010dn\u00e1. Povedou se ti v\u017edycky v\u0161echny fotky?<\/strong><\/p>\n

M\u00e1m \u0161t\u011bst\u00ed, \u017ee \u017eiju v\u00a0m\u00edst\u011b, kde je spousta prostoru i trail\u016f, tak\u017ee v\u011bt\u0161inou nem\u00e1m probl\u00e9m naj\u00edt si dostate\u010dn\u00e9 soukrom\u00ed pro sv\u00e9 projekty. Stalo se mi, \u017ee se lid\u00e9 zastavili a vypt\u00e1vali se, co d\u011bl\u00e1m. Obzvl\u00e1\u0161\u0165, kdy\u017e to byly n\u011bjak\u00e9 p\u00f3zy ve spodn\u00edm pr\u00e1dle. Ale v\u00a0z\u00e1sad\u011b pracuju poka\u017ed\u00e9 sama. Je to pro m\u011b sou\u010d\u00e1st\u00ed hry. Sna\u017e\u00edm se vymyslet, jak napodobit fotku, za kterou je pr\u00e1ce cel\u00e9ho t\u00fdmu, jenom s\u00a0pomoc\u00ed telefonu. Kdy\u017e m\u00e1m pocit, \u017ee dojem z v\u00fdsledn\u00e9 fotky hrani\u010d\u00ed s\u00a0krutost\u00ed, fotku nepublikuju.<\/p>\n

https:\/\/www.instagram.com\/p\/B4ArhktlpwK\/<\/p>\n

Je to tenk\u00e1 linie mezi z\u00e1ke\u0159nost\u00ed a z\u00e1bavou. Jak zajist\u00ed\u0161, \u017ee se po\u0159\u00e1d pohybuje\u0161 na t\u00e9 spr\u00e1vn\u00e9 stran\u011b?<\/strong><\/p>\n

Sna\u017e\u00edm se vc\u00edtit do postavy z\u00a0origin\u00e1ln\u00ed fotky. Zept\u00e1m se sebe sam\u00e9, jak bych zareagovala, kdyby n\u011bkdo publikoval takovou fotku o mn\u011b. Usm\u00e1la bych se a mo\u017en\u00e1 c\u00edtila trochu studu, nebo by m\u011b to ranilo a na\u0161tvalo? Kdy\u017e je odpov\u011b\u010f to druh\u00e9, v\u00edm, \u017ee to je post, kter\u00fd nechci publikovat.<\/p>\n

Taky jsem se od sv\u00e9ho za\u010d\u00e1tku hodn\u011b nau\u010dila, co lidem p\u0159ijde vtipn\u00e9 a co se obvykle setk\u00e1 s\u00a0\u00fasp\u011bchem. Nen\u00ed to v\u017edy z\u0159ejm\u00e9 a \u010dasto se spletu v\u00a0tom, kolik lid\u00ed to pobav\u00ed. Ve sv\u00fdch odhadech se ale po\u0159\u00e1d zlep\u0161uju! Chci vytv\u00e1\u0159et p\u0159\u00edsp\u011bvky, kter\u00e9 budou lidi bavit, kter\u00e9 budou sd\u00edlet, a hlavn\u011b ty, nad nimi\u017e se pozastav\u00ed a zamysl\u00ed. Jsem oddan\u00e1 tomu vytv\u00e1\u0159et obsah, nad kter\u00fdm budou lid\u00e9 diskutovat. Nadev\u0161e jsem si v\u011bdoma, jak d\u016fle\u017eit\u00e9 je b\u00fdt mil\u00fd a nep\u0159eh\u00e1n\u011bt to.<\/p>\n

https:\/\/www.instagram.com\/p\/B3IBQWalgt4\/<\/p>\n

S\u00a0rostouc\u00edm po\u010dtem sleduj\u00edc\u00edch mus\u00ed\u0161 c\u00edtit i v\u011bt\u0161\u00ed zodpov\u011bdnost. Jak se zm\u011bnila tvoje role za uplynul\u00fd rok?<\/strong><\/p>\n

Zm\u011bnila se hodn\u011b. Ze za\u010d\u00e1tku jsem \u00fapln\u011b nev\u011bd\u011bla, co d\u011bl\u00e1m, ale str\u00e1vila jsem hodn\u011b \u010dasu p\u0159em\u00fd\u0161len\u00edm nad smyslem t\u011bchto p\u0159\u00edsp\u011bvk\u016f i nad jejich reflex\u00ed. Zpo\u010d\u00e1tku jsem se hlavn\u011b bavila, ale te\u010f m\u00e1m v\u011bt\u0161\u00ed c\u00edle. Chci, aby m\u016fj hlas byl sly\u0161et v\u00a0diskusi o \u0161kodliv\u00fdch \u00fa\u010dinc\u00edch marketingov\u00e9 kultury.<\/p>\n

B\u011bhem posledn\u00edho roku jsem vedla mnoho up\u0159\u00edmn\u00fdch rozhovor\u016f s\u00a0p\u0159\u00e1teli, rodinou i lidmi, kte\u0159\u00ed m\u011b kontaktovali na Instagramu. P\u0159em\u00fd\u0161lela jsem dlouho o feminismu i influencerech. Mysl\u00edm, \u017ee d\u011bl\u00e1m spr\u00e1vnou v\u011bc a p\u0159istupuju k\u00a0tomu se zdrav\u00fdm rozumem. Nikdy to nebylo o tom, st\u00e1t se slavnou nebo vyu\u017e\u00edt tuto platformu k\u00a0tomu, abych dala najevo, \u017ee jsem lep\u0161\u00ed ne\u017e \u017eeny, kter\u00e9 dbaj\u00ed na make-up a manik\u00faru. Jde mi o to, abych ostatn\u00ed cyklisty, a obzvl\u00e1\u0161t\u011b cyklistky, rozesm\u00e1la. V\u011bt\u0161ina zp\u011btn\u00e9 vazby, kterou dost\u00e1v\u00e1m, je pozitivn\u00ed a ob\u010das naraz\u00edm na konstruktivn\u00ed kritiku. Mysl\u00edm, \u017ee jsem na spr\u00e1vn\u00e9 cest\u011b.<\/p>\n

https:\/\/www.instagram.com\/p\/B2KNVNKlMG2\/<\/p>\n

Je skv\u011bl\u00e9, \u017ee t\u011b lid\u00e9 tolik podporuj\u00ed, ale nepochybn\u011b jsi za\u017eila i negativn\u00ed reakce. Pochybovala jsi n\u011bkdy o sob\u011b?<\/strong><\/p>\n

Ur\u010dit\u011b, n\u011bkter\u00e9 diskuse nad m\u00fdmi p\u0159\u00edsp\u011bvky m\u011b donutily p\u0159em\u00fd\u0161let nad jist\u00fdm aspektem moj\u00ed tvorby jin\u00fdm zp\u016fsobem. Kdyby m\u011b byl n\u011bkdo schopn\u00fd p\u0159esv\u011bd\u010dit, \u017ee cel\u00fd m\u016fj projekt nen\u00ed dobr\u00fd nebo \u017ee jsem ve sv\u00fdch p\u0159\u00edsp\u011bvc\u00edch zl\u00e1, hned bych p\u0159estala. Byla jsem dlouho frustrovan\u00e1 z\u00a0reklamn\u00edch kampan\u00ed, a tohle je m\u016fj zp\u016fsob, jak to vyj\u00e1d\u0159it. Douf\u00e1m, \u017ee to m\u016f\u017ee pomoct i jin\u00fdm \u017een\u00e1m. Chci, aby lidi pochopili, \u017ee sportovkyn\u011b jsou prost\u011b sportovkyn\u011b. Hodn\u011b respektuji v\u0161echny \u017eeny v\u00a0p\u0159\u00edsp\u011bvc\u00edch, kter\u00e9 publikuji. Jsou to tvrd\u011b pracuj\u00edc\u00ed sportovkyn\u011b a maj\u00ed neuv\u011b\u0159iteln\u00e1 t\u011bla, proto\u017ee tr\u00e9ninku v\u011bnovaly spoustu \u010dasu a energie. Rad\u0161i se v\u00edce soust\u0159ed\u00edm na reklamn\u00ed kampan\u011b r\u016fzn\u00fdch spole\u010dnost\u00ed ne\u017e na p\u0159\u00edsp\u011bvky jednotliv\u00fdch influencerek.<\/p>\n

Ano, to je dal\u0161\u00ed oblast, ve kter\u00e9 se mus\u00ed\u0161 orientovat. Jak se rozhoduje\u0161?<\/strong><\/p>\n

Nechci se omezovat exkluzivn\u011b na reklamn\u00ed materi\u00e1l. Spousta p\u0159\u00edsp\u011bvk\u016f influencerek obsahuje ty sam\u00e9 chyby, kter\u00e9 jsou v\u00fdsledkem vznikaj\u00edc\u00edho problematick\u00e9ho syst\u00e9mu. Pochopiteln\u011b je mnohem snaz\u0161\u00ed ud\u011blat si srandu z\u00a0n\u011bjak\u00e9 spole\u010dnosti ne\u017e z\u00a0konkr\u00e9tn\u00edho \u010dlov\u011bka. N\u011bkdy mi nen\u00ed p\u0159\u00edjemn\u00e9 \u010dinit takov\u00e1 rozhodnut\u00ed. Mysl\u00edm, \u017ee lidi ch\u00e1pou, \u017ee si d\u011bl\u00e1m srandu z\u00a0konkr\u00e9tn\u00ed fotky, a ne z\u00a0t\u00e9 \u017eeny. M\u00e1m \u0161t\u011bst\u00ed, \u017ee se v\u00a0m\u00e9m okol\u00ed nach\u00e1zej\u00ed lid\u00e9, kte\u0159\u00ed se r\u00e1di bav\u00ed o feminismu i marketingov\u00e9 kultu\u0159e kriticky. Tyto konverzace jsou pro m\u011b hodn\u011b obohacuj\u00edc\u00ed.<\/p>\n

https:\/\/www.instagram.com\/p\/B2XDijFlRHh\/<\/p>\n

A co to jm\u00e9no? Tryhard. Sna\u017e\u00ed\u0161 se up\u0159\u00edmn\u011b, nebo je to jenom ironick\u00e1 p\u00f3za?<\/strong><\/p>\n

Zaprv\u00e9 bych r\u00e1da \u0159ekla, \u017ee je opravdu cool se o n\u011bco po\u0159\u00e1dn\u011b sna\u017eit, i kdy\u017e nejste na danou v\u011bc nadan\u00ed nebo talentovan\u00ed. Je to sou\u010d\u00e1st\u00ed m\u00e9ho \u00e9tosu. Nel\u00edb\u00ed se mi postmodern\u00ed odta\u017eitost od v\u0161eho a v\u0161ech, kte\u0159\u00ed maj\u00ed n\u011bjakou v\u00e1\u0161e\u0148, kte\u0159\u00ed jsou pro n\u011bco nad\u0161en\u00ed. Mysl\u00edm si, \u017ee to je naopak! Je cool m\u00edt n\u011bjak\u00fd kon\u00ed\u010dek a naplno se mu v\u011bnovat. \u010casto se vrac\u00edm k\u00a0rozhovoru s\u00a0moj\u00ed m\u00e1mou, prob\u011bhl d\u00e1vno p\u0159edt\u00edm, ne\u017e jsem zalo\u017eila sv\u016fj instagramov\u00fd \u00fa\u010det. Z\u00a0pojmu \u201etryhard\u201c byla zmaten\u00e1, vn\u00edmala ho toti\u017e v\u00a0negativn\u00edm kontextu. Sna\u017eila jsem se j\u00ed to vysv\u011btlit a odpov\u011bd\u011bla mi, \u201e\u017ee je dobr\u00e9 se o n\u011bco hodn\u011b sna\u017eit\u201c. Tato slova ve mn\u011b dodnes rezonuj\u00ed. Jak jsem star\u0161\u00ed, uv\u011bdomila jsem si, \u017ee se taky sna\u017e\u00edm b\u00fdt \u010d\u00edm d\u00e1l lep\u0161\u00ed. Fand\u00edm ka\u017ed\u00e9mu, kdo \u0161\u00edlen\u011b pracuje pro n\u011bco, \u010demu v\u011b\u0159\u00ed.<\/p>\n

Jak tento projekt roz\u0161\u00ed\u0159il tvoji p\u0159edstavu o cyklistick\u00e9 komunit\u011b?<\/strong><\/p>\n

V\u017edycky jsem cyklisty m\u011bla r\u00e1da a v\u017edycky je r\u00e1da m\u00edt budu. Mysl\u00edm, \u017ee dosp\u011bl\u00fd \u010dlov\u011bk na kole si udr\u017eel n\u011bco ze sv\u00e9 d\u011btsk\u00e9 hravosti, a to je kvalita, kter\u00e1 je pro m\u011b d\u016fle\u017eit\u00e1. Zjistila jsem tak, \u017ee cyklist\u00e9 jsou dob\u0159\u00ed lid\u00e9. Nebyla bych sou\u010d\u00e1st\u00ed t\u00e9to komunity, kdybych si to nemyslela. Jedna z\u00a0prvn\u00edch my\u0161lenek p\u0159i zakl\u00e1d\u00e1n\u00ed profilu byla, \u017ee cyklist\u00e9 mi toho tolik dali, a j\u00e1 bych jim to cht\u011bla vr\u00e1tit. Tak douf\u00e1m, \u017ee se mi to da\u0159\u00ed!<\/p>\n","protected":false},"excerpt":{"rendered":"

Kdy\u017e si letos v\u00a0lednu Gravel Tryhard zalo\u017eila sv\u016fj instagramov\u00fd \u00fa\u010det pod t\u00edmto jm\u00e9nem, nem\u011bla \u00fapln\u011b jasnou p\u0159edstavu, jak se na […]<\/p>\n","protected":false},"author":95,"featured_media":5020,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[660],"tags":[698,699],"global-categories":[],"class_list":["post-5014","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-https-www-welovecycling-com-cs-category-zabava","tag-cykloparodie","tag-gravel-tryhard"],"yoast_head":"\nGravel Tryhard: z\u00e1bavn\u00e1 pranksterka z Instagramu | \u0160koda We Love Cycling - \u010cesk\u00e1 republika<\/title>\n<meta name=\"description\" content=\"Gravel Tryhard je na Instagramu pojmem. \u010c\u00edm zaujala? 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