{"id":35885,"date":"2026-10-29T06:00:23","date_gmt":"2026-10-29T04:00:23","guid":{"rendered":"https:\/\/www.welovecycling.com\/cs\/?p=35885"},"modified":"2026-10-28T15:38:12","modified_gmt":"2026-10-28T13:38:12","slug":"zisk-25-miliardy-korun-kdyz-je-grand-depart-vic-nez-cyklistika","status":"publish","type":"post","link":"https:\/\/www.welovecycling.com\/cs\/2026\/10\/29\/zisk-25-miliardy-korun-kdyz-je-grand-depart-vic-nez-cyklistika\/","title":{"rendered":"Zisk 2,5 miliardy korun! Pro\u010d je Grand D\u00e9part v\u00edc ne\u017e cyklistika?"},"content":{"rendered":"<p><strong>Nejslavn\u011bj\u0161\u00ed cyklistick\u00fd z\u00e1vod planety jako mimo\u0159\u00e1dn\u00e1 investi\u010dn\u00ed p\u0159\u00edle\u017eitost? Velk\u00e1 Brit\u00e1nie se nijak netaj\u00ed ambicemi, \u017ee hned dvojn\u00e1sobn\u00fd Grand D\u00e9part Tour de France 2027 v podob\u011b mu\u017esk\u00e9ho i \u017eensk\u00e9ho z\u00e1vodu prom\u011bn\u00ed ve v\u00fdd\u011ble\u010dnou \u010dinnost. Organiz\u00e1to\u0159i odtajnili \u010d\u00edsla, kter\u00e1 berou dech. V podob\u011b vynalo\u017een\u00fdch miliard, sou\u010dasn\u011b v\u0161ak v p\u0159\u00edpad\u011b o\u010dek\u00e1van\u00e9ho zisku. A ten je astronomick\u00fd. P\u0159i standardn\u00edm pr\u016fb\u011bhu a z\u00e1jmu ve\u0159ejnosti zem\u011b o\u010dek\u00e1v\u00e1 v\u00fdd\u011blek 2,5 miliardy korun!<\/strong><\/p>\n<p>Velk\u00e1 Brit\u00e1nie nijak netaj\u00ed, \u017ee Grand D\u00e9part 2027 bude velmi pravd\u011bpodobn\u011b p\u0159edstavovat nejdra\u017e\u0161\u00ed start z\u00e1vodu v historii. Vl\u00e1dy Anglie, Skotska a Walesu pl\u00e1nuj\u00ed na \u00favodn\u00ed t\u0159i etapy mu\u017esk\u00e9 i \u017eensk\u00e9 Tour de France 2027 vynalo\u017eit 65 milion\u016f liber, v p\u0159epo\u010dtu p\u0159ibli\u017en\u011b 1,9 miliardy korun. Nejde v\u0161ak jen o organizaci samotn\u00fdch etap. Investice zahrnuj\u00ed i projekty zam\u011b\u0159en\u00e9 na podporu cyklistiky.<\/p>\n<h2><strong>Brit\u00e1nie vid\u00ed dlouhodob\u00fd dopad Grand D\u00e9part 2027<\/strong><\/h2>\n<p>Britsk\u00e1 ministryn\u011b sportu Stefanie Peacockov\u00e1 v ofici\u00e1ln\u00edm p\u00edsemn\u00e9m prohl\u00e1\u0161en\u00ed potvrdila, \u017ee vl\u00e1da Spojen\u00e9ho kr\u00e1lovstv\u00ed poskytne finan\u010dn\u00ed prost\u0159edky ve v\u00fd\u0161i 32,17 milionu liber. Skotsk\u00e1 vl\u00e1da ozn\u00e1mila investici a\u017e 9,25 milionu liber na pokryt\u00ed n\u00e1klad\u016f spojen\u00fdch s hostitelstv\u00edm startu mu\u017esk\u00e9 Tour de France 2027, p\u0159i\u010dem\u017e radn\u00ed v Edinburghu vy\u010dlenili 1,7 milionu liber z m\u011bstsk\u00e9ho poplatku pro n\u00e1v\u0161t\u011bvn\u00edky na financov\u00e1n\u00ed \u00favodn\u00ed etapy v tomto m\u011bst\u011b. Wales vy\u010dlenil 4,5 milionu liber na infrastrukturu pro cykloturistiku, aby n\u00e1v\u0161t\u011bva Tour ve Walesu b\u011bhem t\u0159et\u00ed etapy zanechala trval\u00fd odkaz.<\/p>\n<figure id=\"attachment_34609\" aria-describedby=\"caption-attachment-34609\" style=\"width: 1920px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/d2p6e6u75xmxt8.cloudfront.net\/13\/2026\/07\/20260704TDF236_A.S.O.-Charly-Lopez-scaled.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"size-extra-large wp-image-34609\" src=\"https:\/\/d2p6e6u75xmxt8.cloudfront.net\/13\/2026\/07\/20260704TDF236_A.S.O.-Charly-Lopez-1920x1280.webp\" alt=\"\" width=\"1920\" height=\"1280\" srcset=\"https:\/\/d2p6e6u75xmxt8.cloudfront.net\/13\/2026\/07\/20260704TDF236_A.S.O.-Charly-Lopez-1920x1280.webp 1920w, https:\/\/d2p6e6u75xmxt8.cloudfront.net\/13\/2026\/07\/20260704TDF236_A.S.O.-Charly-Lopez-300x200.webp 300w, https:\/\/d2p6e6u75xmxt8.cloudfront.net\/13\/2026\/07\/20260704TDF236_A.S.O.-Charly-Lopez-1024x683.webp 1024w, https:\/\/d2p6e6u75xmxt8.cloudfront.net\/13\/2026\/07\/20260704TDF236_A.S.O.-Charly-Lopez-768x512.webp 768w, https:\/\/d2p6e6u75xmxt8.cloudfront.net\/13\/2026\/07\/20260704TDF236_A.S.O.-Charly-Lopez-1536x1024.webp 1536w, https:\/\/d2p6e6u75xmxt8.cloudfront.net\/13\/2026\/07\/20260704TDF236_A.S.O.-Charly-Lopez-2048x1365.webp 2048w, https:\/\/d2p6e6u75xmxt8.cloudfront.net\/13\/2026\/07\/20260704TDF236_A.S.O.-Charly-Lopez-400x267.webp 400w, https:\/\/d2p6e6u75xmxt8.cloudfront.net\/13\/2026\/07\/20260704TDF236_A.S.O.-Charly-Lopez-272x182.webp 272w, https:\/\/d2p6e6u75xmxt8.cloudfront.net\/13\/2026\/07\/20260704TDF236_A.S.O.-Charly-Lopez-1920x1280.webp 1920w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a><figcaption id=\"caption-attachment-34609\" class=\"wp-caption-text\"><em>Barcelona hostila Grand D\u00e9part Tour de France 2026.<\/em><\/figcaption><\/figure>\n<p>\u201eTyto prost\u0159edky umo\u017en\u00ed n\u00e1vrat nejv\u00fdznamn\u011bj\u0161\u00edho cyklistick\u00e9ho z\u00e1vodu sv\u011bta do Velk\u00e9 Brit\u00e1nie. Z\u00e1vod projede Skotskem, Walesem i Angli\u00ed, propoj\u00ed na\u0161e zem\u011b a p\u0159inese radost z cyklistiky p\u0159\u00edmo do srdce britsk\u00fdch komunit,\u201c uvedla Peacockov\u00e1. \u201eVl\u00e1dn\u00ed prost\u0159edky budou vyu\u017eity k zaji\u0161t\u011bn\u00ed bezpe\u010dnosti a ochrany akce, k podpo\u0159e m\u00edstn\u00edch \u00fa\u0159ad\u016f a k vytvo\u0159en\u00ed trval\u00e9ho odkazu i programu s dlouhodob\u00fdm dopadem.\u201c<\/p>\n<div class=\"shortcode-ys-post-pinup\"><article class=\"loop-simple post-35859 post type-post status-publish format-standard has-post-thumbnail hentry category-tour-de-france tag-grand-depart-2027 tag-tour-de-france tag-tour-de-france-2027 global-categories-cycling\" data-postid=\"35859\" role=\"article\" data-post-id=\"35859\" data-word-count=\"515\" data-headline-length=\"34\" data-category=\"Tour de France\" data-global-category=\"Cycling\" data-author=\"Radek Malina\" data-published=\"2026-10-25T06:00:01+02:00\" data-published-day=\"Sunday\">\n    <div class=\"entry-thumbnail article-thumbnail\" content=\"https:\/\/d2p6e6u75xmxt8.cloudfront.net\/13\/2025\/07\/profimedia-1023206081-1-150x150.webp\"><a href=\"https:\/\/www.welovecycling.com\/cs\/2026\/10\/25\/rekord-ktery-pogacara-netesi\/\" class=\"image-holder\" target=\"_self\"><img decoding=\"async\" loading=\"lazy\" class=\"\" src=\"https:\/\/d2p6e6u75xmxt8.cloudfront.net\/13\/2025\/07\/profimedia-1023206081-1-1024x682.webp\" srcset=\"https:\/\/d2p6e6u75xmxt8.cloudfront.net\/13\/2025\/07\/profimedia-1023206081-1.webp 1800w, https:\/\/d2p6e6u75xmxt8.cloudfront.net\/13\/2025\/07\/profimedia-1023206081-1-300x200.webp 300w, https:\/\/d2p6e6u75xmxt8.cloudfront.net\/13\/2025\/07\/profimedia-1023206081-1-1024x682.webp 1024w, https:\/\/d2p6e6u75xmxt8.cloudfront.net\/13\/2025\/07\/profimedia-1023206081-1-768x512.webp 768w, https:\/\/d2p6e6u75xmxt8.cloudfront.net\/13\/2025\/07\/profimedia-1023206081-1-1536x1023.webp 1536w, https:\/\/d2p6e6u75xmxt8.cloudfront.net\/13\/2025\/07\/profimedia-1023206081-1-400x266.webp 400w, https:\/\/d2p6e6u75xmxt8.cloudfront.net\/13\/2025\/07\/profimedia-1023206081-1-272x182.webp 272w\" width=\"1024\" height=\"682\" sizes=\"auto, (min-width: 1200px) 300px, (min-width: 768px) 25vw, 100vw\" alt=\"rekord-ktery-pogacara-netesi\"\/><\/a><\/div>    <div class=\"entry-meta\">\n        <a class=\"label label-secondary post-category\" href=\"https:\/\/www.welovecycling.com\/cs\/category\/tour-de-france\/\" title=\"Tour de France\">Tour de France<\/a>\n    <\/div>\n    <div class=\"entry-details\">\n        <a href=\"https:\/\/www.welovecycling.com\/cs\/2026\/10\/25\/rekord-ktery-pogacara-netesi\/\" class='entry-title-wrapper'>\n            <h3 class=\"entry-title\"><span>Rekord, kter\u00fd Poga\u010dara net\u011b\u0161\u00ed<\/span><\/h3>\n        <\/a>\n    <\/div>\n    <\/article>\n<\/div>\n<p>Vynalo\u017een\u00e9 prost\u0159edky jsou bezpochyby obrovsk\u00e9. Jen\u017ee p\u0159i pohledu na o\u010dek\u00e1van\u00e9 ekonomick\u00e9 p\u0159\u00ednosy dost\u00e1v\u00e1 cel\u00fd rozpo\u010det \u00fapln\u011b jin\u00fd rozm\u011br. Subjekt s n\u00e1zvem Grand D\u00e9part GB vytvo\u0159en\u00fd speci\u00e1ln\u011b pro ud\u00e1lost v l\u00e9t\u011b p\u0159\u00ed\u0161t\u00edho roku uvedl, \u017ee \u201ediv\u00e1ci budou m\u00edt bezplatn\u00fd p\u0159\u00edstup k v\u00edce ne\u017e 900 kilometr\u016fm tras v r\u00e1mci obou start\u016f\u201c. O\u010dek\u00e1v\u00e1 se, \u017ee tuto bezplatnou pod\u00edvanou budou sledovat miliony lid\u00ed.<\/p>\n<h2><strong>Miliony fanou\u0161k\u016f generuj\u00ed miliardy korun<\/strong><\/h2>\n<p>Rodiny s d\u011btmi, amat\u00e9rsk\u00e9 cyklisty, sportovn\u00ed nad\u0161ence i lidi, kte\u0159\u00ed dosud \u017e\u00e1dn\u00fd profesion\u00e1ln\u00ed cyklistick\u00fd z\u00e1vod na vlastn\u00ed o\u010di nevid\u011bli. Pr\u00e1v\u011b tato dostupnost d\u00e1v\u00e1 Tour de France mimo\u0159\u00e1dn\u00fd spole\u010densk\u00fd rozm\u011br. Pro d\u011bti m\u016f\u017ee b\u00fdt pohled na nejlep\u0161\u00ed z\u00e1vodn\u00edky sv\u011bta prvn\u00edm impulzem k tomu, aby za\u010daly pravideln\u011b jezdit na kole. Pro m\u00edstn\u00ed komunity p\u0159edstavuje z\u00e1vod p\u0159\u00edle\u017eitost ke spole\u010dn\u00e9mu z\u00e1\u017eitku. Ka\u017edop\u00e1dn\u011b mno\u017estv\u00ed fanou\u0161k\u016f pochopiteln\u011b generuje obrovsk\u00e9 mno\u017estv\u00ed financ\u00ed z hlediska stravov\u00e1n\u00ed a ubytov\u00e1n\u00ed.<\/p>\n<p>\u201eP\u016fjde o nejv\u011bt\u0161\u00ed bezplatnou sportovn\u00ed ud\u00e1lost, jakou kdy Spojen\u00e9 kr\u00e1lovstv\u00ed hostilo,\u201c uvedl Simon Morton z organizace UK Sport. \u201eD\u00edky tras\u00e1m, kter\u00e9 povedou obcemi nap\u0159\u00ed\u010d Skotskem, Angli\u00ed a Walesem, budou m\u00edt miliony lid\u00ed p\u0159\u00edle\u017eitost vid\u011bt n\u011bkter\u00e9 z nejlep\u0161\u00edch sv\u011btov\u00fdch cyklist\u016f z bezprost\u0159edn\u00ed bl\u00edzkosti. To je z\u00e1\u017eitek, kter\u00fd nab\u00edz\u00ed jen m\u00e1lokter\u00fd sport, a pr\u00e1v\u011b proto jsou tyto akce tak v\u00fdjime\u010dn\u00e9.\u201c<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/Dey1aHEDd9D\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Zobrazit p\u0159\u00edsp\u011bvek na Instagramu<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/Dey1aHEDd9D\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">P\u0159\u00edsp\u011bvek sd\u00edlen\u00fd Visit Wales (@visitwales)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p>Britsk\u00e1 vl\u00e1da odhaduje, \u017ee <a href=\"https:\/\/www.welovecycling.com\/cs\/2026\/10\/22\/tour-de-france-2027-jak-zastavit-krale-aneb-pogacar-vs-evenepoel\/\">spole\u010dn\u00fd Grand D\u00e9part mu\u017e\u016f a \u017een<\/a> v roce 2027 p\u0159inese cel\u00e9 Velk\u00e9 Brit\u00e1nii ekonomick\u00fd zisk p\u0159esahuj\u00edc\u00ed 150 milion\u016f liber, p\u0159epo\u010dtu tedy p\u0159es 4,5 miliardy korun.<\/p>\n<div class=\"shortcode-ys-post-pinup\"><article class=\"loop-simple post-35844 post type-post status-publish format-standard has-post-thumbnail hentry category-tour-de-france tag-cyklistika tag-marion-rousse tag-silnicni-cyklistika tag-tour-de-france-femmes-2027 global-categories-cycling\" data-postid=\"35844\" role=\"article\" data-post-id=\"35844\" data-word-count=\"407\" data-headline-length=\"44\" data-category=\"Tour de France\" data-global-category=\"Cycling\" data-author=\"Radek Malina\" data-published=\"2026-10-22T15:42:57+02:00\" data-published-day=\"Thursday\">\n    <div class=\"entry-thumbnail article-thumbnail\" content=\"https:\/\/d2p6e6u75xmxt8.cloudfront.net\/13\/2026\/10\/profimedia-1145644562-150x150.webp\"><a href=\"https:\/\/www.welovecycling.com\/cs\/2026\/10\/22\/sopka-korunuje-kralovnu-zenskeho-pelotonu\/\" class=\"image-holder\" target=\"_self\"><img decoding=\"async\" loading=\"lazy\" class=\"\" src=\"https:\/\/d2p6e6u75xmxt8.cloudfront.net\/13\/2026\/10\/profimedia-1145644562-1024x683.webp\" srcset=\"https:\/\/d2p6e6u75xmxt8.cloudfront.net\/13\/2026\/10\/profimedia-1145644562.webp 1800w, https:\/\/d2p6e6u75xmxt8.cloudfront.net\/13\/2026\/10\/profimedia-1145644562-300x200.webp 300w, https:\/\/d2p6e6u75xmxt8.cloudfront.net\/13\/2026\/10\/profimedia-1145644562-1024x683.webp 1024w, https:\/\/d2p6e6u75xmxt8.cloudfront.net\/13\/2026\/10\/profimedia-1145644562-768x512.webp 768w, https:\/\/d2p6e6u75xmxt8.cloudfront.net\/13\/2026\/10\/profimedia-1145644562-1536x1024.webp 1536w, https:\/\/d2p6e6u75xmxt8.cloudfront.net\/13\/2026\/10\/profimedia-1145644562-400x267.webp 400w, https:\/\/d2p6e6u75xmxt8.cloudfront.net\/13\/2026\/10\/profimedia-1145644562-272x182.webp 272w\" width=\"1024\" height=\"683\" sizes=\"auto, (min-width: 1200px) 300px, (min-width: 768px) 25vw, 100vw\" alt=\"sopka-korunuje-kralovnu-zenskeho-pelotonu\"\/><\/a><\/div>    <div class=\"entry-meta\">\n        <a class=\"label label-secondary post-category\" href=\"https:\/\/www.welovecycling.com\/cs\/category\/tour-de-france\/\" title=\"Tour de France\">Tour de France<\/a>\n    <\/div>\n    <div class=\"entry-details\">\n        <a href=\"https:\/\/www.welovecycling.com\/cs\/2026\/10\/22\/sopka-korunuje-kralovnu-zenskeho-pelotonu\/\" class='entry-title-wrapper'>\n            <h3 class=\"entry-title\"><span>Sopka korunuje kr\u00e1lovnu \u017eensk\u00e9ho pelotonu<\/span><\/h3>\n        <\/a>\n    <\/div>\n    <\/article>\n<\/div>\n<p>Rozd\u00edl mezi pl\u00e1novan\u00fdmi v\u00fddaji a o\u010dek\u00e1van\u00fdm ekonomick\u00fdm p\u0159\u00ednosem tak p\u0159esahuje 2,5 miliardy korun. Nejde samoz\u0159ejm\u011b o \u010dist\u00fd zisk st\u00e1tn\u00ed pokladny. Ekonomick\u00fd p\u0159\u00ednos zahrnuje p\u0159\u00edjmy podnikatel\u016f, turistick\u00fd ruch, slu\u017eby a dal\u0161\u00ed hospod\u00e1\u0159sk\u00e9 aktivity. P\u0159esto \u010d\u00edsla jasn\u011b ukazuj\u00ed, \u017ee nejslavn\u011bj\u0161\u00ed cyklistick\u00fd z\u00e1vod sv\u011bta u\u017e d\u00e1vno nen\u00ed pouze soubojem o \u017elut\u00fd trikot. Je obrovskou marketingovou platformou, kter\u00e1 dok\u00e1\u017ee b\u011bhem n\u011bkolika dn\u016f p\u0159iv\u00e9st do region\u016f miliony n\u00e1v\u0161t\u011bvn\u00edk\u016f a prost\u0159ednictv\u00edm televizn\u00edch obrazovek oslovit publikum po cel\u00e9 planet\u011b.<\/p>\n<h2><strong>Pro\u010d je Tour de France tak v\u00fdjime\u010dn\u00e1?<\/strong><\/h2>\n<p>Tour de France toti\u017e nab\u00edz\u00ed n\u011bco, co si b\u011b\u017enou reklamou koupit nelze. Autentick\u00e9 p\u0159\u00edb\u011bhy, emoce, dramatick\u00e9 sportovn\u00ed okam\u017eiky a obrazy krajiny, kter\u00e9 se dost\u00e1vaj\u00ed k milion\u016fm div\u00e1k\u016f.<\/p>\n<p>Kdy\u017e Tour de France naposledy odstartovala v Anglii v roce 2014, n\u00e1klady na organizaci (hrazen\u00e9 m\u00edstn\u00edmi samospr\u00e1vami i vl\u00e1dou) dos\u00e1hly p\u0159ibli\u017en\u011b 29,4 milionu liber, zat\u00edmco odhadovan\u00fd ekonomick\u00fd p\u0159\u00ednos \u010dinil 128 milion\u016f liber.<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/Deytz7cmzvQ\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Zobrazit p\u0159\u00edsp\u011bvek na Instagramu<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/reel\/Deytz7cmzvQ\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">P\u0159\u00edsp\u011bvek sd\u00edlen\u00fd Le Tour de France Femmes avec Zwift (@letourfemmes)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p>\u201eJak m\u011b\u0159it odkaz t\u011bchto velkolep\u00fdch, jednor\u00e1zov\u00fdch akc\u00ed? V Yorkshiru se rozhodn\u011b vyto\u010dilo v\u00edce piv, uva\u0159ilo v\u00edce \u0161\u00e1lk\u016f \u010daje a prodalo v\u00edce hotelov\u00fdch l\u016f\u017eek. Restaurace, hotely i kav\u00e1rny m\u011bly plno. Z ekonomick\u00e9ho hlediska \u0161lo o hmatateln\u00fd kr\u00e1tkodob\u00fd p\u0159\u00ednos. Panovala skv\u011bl\u00e1 atmosf\u00e9ra,\u201c napsal britsk\u00fd novin\u00e1\u0159 Jeremy Whittle Whittle.<\/p>\n<p>Britsk\u00fd Grand D\u00e9part p\u0159edstavuje ji\u017e 28. p\u0159\u00edpad za posledn\u00edch 50 let, kdy Tour de France za\u010d\u00edn\u00e1 mimo \u00fazem\u00ed Francie. Jde o p\u00e1t\u00fd start v zahrani\u010d\u00ed b\u011bhem posledn\u00edch \u0161esti let. Tour de France 2022 startovala v d\u00e1nsk\u00e9 Kodani, 2023 v Bilbau, 2024 ve Florencii, 2026 v Barcelon\u011b. V roce 2028 odstartuje Tour de France ve Francii. O Grand D\u00e9part v l\u00e9t\u011b 2029 usiluje i \u010cesk\u00e1 republika.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nejslavn\u011bj\u0161\u00ed cyklistick\u00fd z\u00e1vod planety jako mimo\u0159\u00e1dn\u00e1 investi\u010dn\u00ed p\u0159\u00edle\u017eitost? Velk\u00e1 Brit\u00e1nie se nijak netaj\u00ed ambicemi, \u017ee hned dvojn\u00e1sobn\u00fd Grand D\u00e9part Tour [&hellip;]<\/p>\n","protected":false},"author":138,"featured_media":17595,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1711],"tags":[126,4119,9,23],"global-categories":[411],"class_list":["post-35885","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tour-de-france","tag-cyklistika","tag-grand-depart-2027","tag-silnicni-cyklistika","tag-tour-de-france","global-categories-cycling"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Zisk 2,5 miliardy korun! 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