{"id":35479,"date":"2026-09-17T17:30:05","date_gmt":"2026-09-17T15:30:05","guid":{"rendered":"https:\/\/www.welovecycling.com\/cs\/?p=35479"},"modified":"2026-09-17T12:48:18","modified_gmt":"2026-09-17T10:48:18","slug":"budicek-v-530-dest-bahno-ne-sydney-takhle-vypada-realny-zensky-sport","status":"publish","type":"post","link":"https:\/\/www.welovecycling.com\/cs\/2026\/09\/17\/budicek-v-530-dest-bahno-ne-sydney-takhle-vypada-realny-zensky-sport\/","title":{"rendered":"Bud\u00ed\u010dek v 5:30, d\u00e9\u0161\u0165, bahno. Ne, Sydney, takhle vypad\u00e1 re\u00e1ln\u00fd \u017eensk\u00fd sport"},"content":{"rendered":"

Nah\u00e1 reklama na sportovn\u00ed s\u00e1zky rozpoutala glob\u00e1ln\u00ed debatu. A ozvaly se i cyklistiky v \u010dele s v\u00edt\u011bzkou Tour de France Demi Volleringovou. Vzkaz prsat\u00e9 americk\u00e9 here\u010dce zn\u00ed: \u017eensk\u00fd sport u\u017e d\u00e1vno nen\u00ed o tom, jak \u017eeny vypadaj\u00ed. Co se stane, kdy\u017e vezmete jednu hollywoodskou hv\u011bzdu, p\u00e1r sportovn\u00edch rekvizit, minimum oble\u010den\u00ed a reklamu na sportovn\u00ed s\u00e1zky? P\u0159esn\u011b to, co byste asi \u010dekali. Internet exploduje.<\/strong><\/p>\n

Americk\u00e1 here\u010dka Sydney Sweeneyov\u00e1 se objevila v kampani spole\u010dnosti Novig, v n\u00ed\u017e v r\u016fzn\u00fdch sportovn\u00edch situac\u00edch vystupuje prakticky bez oble\u010den\u00ed. Reklama m\u011bla obrovsk\u00fd dosah, hv\u011bzda sama ji sd\u00edlela s miliony sv\u00fdch sleduj\u00edc\u00edch a b\u011bhem kr\u00e1tk\u00e9 doby se z n\u00ed stal mezin\u00e1rodn\u00ed marketingov\u00fd hit.<\/p>\n

Siln\u00e1 i zraniteln\u00e1 z\u00e1rove\u0148…<\/strong><\/h2>\n

Jen\u017ee tak\u00e9 ter\u010d kritiky. A tentokr\u00e1t se neozvaly jen aktivistky nebo koment\u00e1to\u0159i na soci\u00e1ln\u00edch s\u00edt\u00edch. Ozvaly se \u017eeny, kter\u00e9 sport skute\u010dn\u011b provozuj\u00ed. A ozvaly velmi nahlas! Dvojn\u00e1sobn\u00e1 v\u00edt\u011bzka Tour z Nizozemska napsala, \u017ee mo\u017en\u00e1 nen\u00ed \u0161patn\u011b, kdy\u017e reklama otev\u0159ela debatu. Smutn\u00e9 podle n\u00ed je, \u017ee ji \u017eeny st\u00e1le v\u016fbec musej\u00ed v\u00e9st.<\/p>\n

\u201e\u017deny dlouhou dobu bojovaly za to, aby byly vn\u00edm\u00e1ny podle toho, co dok\u00e1\u017eou, a nejen podle toho, jak vypadaj\u00ed,\u201c p\u0159ipomn\u011bla Volleringov\u00e1. Sport p\u0159itom podle n\u00ed nab\u00edz\u00ed \u00fapln\u011b jin\u00fd pohled na \u017eensk\u00e9 t\u011blo. Ne ot\u00e1zku \u201eJak vypad\u00e1m?\u201c, ale \u201eCo dok\u00e1\u017eu?\u201c<\/p>\n

A pr\u00e1v\u011b v cyklistice je rozd\u00edl vid\u011bt mo\u017en\u00e1 v\u00edc ne\u017e kdekoliv jinde. \u017dena m\u016f\u017ee m\u00edt svaly, od\u0159en\u00e1 kolena a potem prosolen\u00fd dres, a p\u0159esto se c\u00edtit \u017eensky. M\u016f\u017ee jet na kole a\u017e na hranici sv\u00fdch mo\u017enost\u00ed a ve\u010der si obl\u00e9ct \u0161aty. \u201eM\u016f\u017eete b\u00fdt siln\u00e1 i zraniteln\u00e1,\u201c vzk\u00e1zala nizozemsk\u00e1 cyklistka.<\/p>\n

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Zobrazit p\u0159\u00edsp\u011bvek na Instagramu<\/div>\n<\/div>\n
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P\u0159\u00edsp\u011bvek sd\u00edlen\u00fd Sydney Sweeney (@sydney_sweeney)<\/a><\/p>\n<\/div>\n<\/blockquote>\n