{"id":35222,"date":"2026-08-25T14:30:47","date_gmt":"2026-08-25T12:30:47","guid":{"rendered":"https:\/\/www.welovecycling.com\/cs\/?p=35222"},"modified":"2026-08-25T14:30:19","modified_gmt":"2026-08-25T12:30:19","slug":"pogachitar-vuelta-zarizla-vlastni-influencerku","status":"publish","type":"post","link":"https:\/\/www.welovecycling.com\/cs\/2026\/08\/25\/pogachitar-vuelta-zarizla-vlastni-influencerku\/","title":{"rendered":"Pogachitar?! Vuelta za\u0159\u00edzla vlastn\u00ed influencerku kv\u016fli sexismu"},"content":{"rendered":"

Soci\u00e1ln\u00ed s\u00edt\u011b h\u00fdbou sv\u011btem! \u0160pan\u011blsk\u00e1 Vuelta, t\u0159et\u00ed cyklistick\u00e1 Grand Tour sezony, najala influencerku, aby zv\u00fd\u0161ila dosah a sledovanost z\u00e1vodu. Prost\u011b inovace, co pom\u016f\u017ee. Sta\u010dila jedna etapa a veden\u00ed zjistilo, \u017ee po\u010det sleduj\u00edc\u00edch na profilu nemus\u00ed automaticky garantovat znalost t\u00e9matu a p\u0159\u00ednosn\u00fd obsah.<\/strong><\/p>\n

Vuelta najala influencerku, kter\u00e1 m\u00e1 na vlastn\u00edch profilech p\u0159es \u0161est milion\u016f sleduj\u00edc\u00edch. P\u016fvodn\u00ed pl\u00e1n? Moderov\u00e1n\u00ed \u017eiv\u00fdch stream\u016f na kan\u00e1lech YouTube a Twitch z\u00e1vodu, aby soci\u00e1ln\u00ed s\u00edt\u011b Vuely nabobtnaly.<\/p>\n

Erola Jons z\u00edskala p\u0159\u00edstup do z\u00e1kulis\u00ed, aby interakce s cyklisty byla dokonal\u00e1. Slu\u0161\u00ed se p\u0159ipomenout, \u017ee osmadvacetilet\u00e1 influencerka vybudovala svoje sleduj\u00edc\u00ed na z\u00e1klad\u011b obsahu, kdy flirtuje s ciz\u00edmi mu\u017ei na ve\u0159ejnosti. Nepro\u0161la \u017e\u00e1dn\u00fdm cyklistick\u00fdm prost\u0159ed\u00edm, nem\u00e1 k cyklistice \u017e\u00e1dn\u00fd vztah ani odborn\u00e9 znalosti.<\/p>\n

Zbo\u0159\u00edme soci\u00e1ln\u00ed s\u00edt\u011b, pl\u00e1novala Vuelta<\/strong><\/h2>\n

Influencerka po prvn\u00ed etap\u011b pok\u0159ikovala v z\u00e1kulis\u00ed na l\u00eddra z\u00e1vodu Tadeje Poga\u010dara, kdy\u017e \u010dekal na p\u0159ed\u00e1v\u00e1n\u00ed dres\u016f. „Pogachitar! Pogachitar!“ K l\u00eddrovi pr\u016fb\u011b\u017en\u00e9ho po\u0159ad\u00ed „\u0161t\u011bkala“ ot\u00e1zky, kter\u00e9 pranic nesouvisely se z\u00e1vodem nebo cyklistikou obecn\u011b. Kdy\u017e pak slovinsk\u00fd l\u00eddr UAE Emirates XRG navle\u010den\u00fd v rud\u00e9m dresu vedouc\u00edho mu\u017ee z\u00e1vodu odch\u00e1zel z podia, vyslechl si ot\u00e1zku:\u00a0 Jsi tak rychl\u00fd i v soukrom\u00e9m \u017eivot\u011b? Pro\u010d poka\u017ed\u00e9, kdy\u017e m\u011b vid\u00ed\u0161, lap\u00e1\u0161 po dechu?<\/p>\n

Zmaten\u00fd z\u00e1vodn\u00edk se zeptal, o co jde, na\u010de\u017e influencerka reagovala opakov\u00e1n\u00edm dotazu. „D\u00fdch\u00e1m \u010dty\u0159iadvacet hodin denn\u011b. Sedm dn\u00ed v t\u00fddnu,“ odpov\u011bd\u011bl Tadej Poga\u010dar.<\/p>\n

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P\u0159\u00edsp\u011bvek sd\u00edlen\u00fd THE OBJECTIVE (@theobjective_es)<\/a><\/p>\n<\/div>\n<\/blockquote>\n