{"id":3509,"date":"2019-08-18T09:43:05","date_gmt":"2019-08-18T07:43:05","guid":{"rendered":"https:\/\/www.welovecycling.com\/cs\/?p=3509"},"modified":"2019-08-19T11:28:49","modified_gmt":"2019-08-19T09:28:49","slug":"poc-bezpecnostni-mise-nejen-pro-cyklisty","status":"publish","type":"post","link":"https:\/\/www.welovecycling.com\/cs\/2019\/08\/18\/poc-bezpecnostni-mise-nejen-pro-cyklisty\/","title":{"rendered":"POC: bezpe\u010dnostn\u00ed mise nejen pro cyklisty"},"content":{"rendered":"

Anglick\u00fd spisovatel H. G. Wells kdysi \u0159ekl: \u201eV\u017edy, kdy\u017e vid\u00edm n\u011bkoho na j\u00edzdn\u00edm kole, p\u0159est\u00e1v\u00e1m se b\u00e1t o budoucnost lidsk\u00e9ho pokolen\u00ed.\u201c Kdy\u017e si cit\u00e1t jednoho z\u00a0otc\u016f science fiction vyp\u016fj\u010d\u00edme a jen lehce pouprav\u00edme prvn\u00ed \u010d\u00e1st na: \u201eV\u017edy, kdy\u017e vid\u00edme dosp\u011bl\u00e9ho na j\u00edzdn\u00edm kole vybaven\u00e9ho pokro\u010dilou ochranou hlavy\u2026,\u201c tak n\u011bjak vystihneme filosofii \u0161v\u00e9dsk\u00e9 spole\u010dnosti POC<\/a> zab\u00fdvaj\u00edc\u00ed se p\u0159edev\u0161\u00edm v\u00fdrobou vybaven\u00ed pro cyklistiku a zimn\u00ed sporty.<\/strong><\/p>\n

POC byl zalo\u017een v\u00a0roce 2005 jako mal\u00fd start-up, mal\u00e9 d\u00edt\u011b proti velk\u00fdm hr\u00e1\u010d\u016fm ly\u017ea\u0159sk\u00e9ho pr\u016fmyslu. S\u00a0p\u00e1r zam\u011bstnanci a siln\u00fdm posl\u00e1n\u00edm \u201echr\u00e1nit \u017eivoty a zm\u00edrnit dopad n\u00e1sledk\u016f nehod sportovc\u016f\u201c se POC vydal cestou od \u00fasp\u011bchu k\u00a0\u00fasp\u011bchu. Dnes se POC m\u016f\u017ee chlubit v\u00edce ne\u017e 60 mezin\u00e1rodn\u00edmi cenami za design, bezpe\u010dnost a ochranu a je vn\u00edm\u00e1n jako uzn\u00e1van\u00fd m\u011bstsk\u00fd, silni\u010dn\u00ed a bikov\u00fd inov\u00e1tor.<\/p>\n

Bod zlomu pro zna\u010dku POC p\u0159i\u0161el v\u00a0okam\u017eiku, kdy americk\u00e1 sjezda\u0159ka Julia Mancusov\u00e1 vyhr\u00e1la v\u00a0roce 2006 zlato v\u00a0ob\u0159\u00edm slalomu na zimn\u00ed olympi\u00e1d\u011b. Jej\u00ed b\u00edl\u00e1 helma POC a br\u00fdle se dostaly skrz m\u00e9dia do cel\u00e9ho sv\u011bta. A jak v\u00a0POC \u0159\u00edkaj\u00ed, zbytek je historie.<\/p>\n<\/lite-youtube>\n

POC klade d\u016fraz na ochranu p\u00e1te\u0159e a mozku. Jeho koncepty, technologie a materi\u00e1ly pou\u017eit\u00e9 a implementovan\u00e9 do p\u0159ileb a dal\u0161\u00edho ochrann\u00e9ho vybaven\u00ed byly vyvinuty ve spolupr\u00e1ci s\u00a0jejich vlastn\u00ed POC Lab \u2013 v\u011bdeck\u00fdm f\u00f3rem sest\u00e1vaj\u00edc\u00edm z\u00a0mnoha sv\u011btov\u00fdch kapacit sportovn\u00ed medic\u00edny, v\u011bdc\u016f zab\u00fdvaj\u00edc\u00edch se mozkem a specialist\u016f v\u011bnuj\u00edc\u00edch se poran\u011bn\u00edm p\u00e1te\u0159e.<\/p>\n

V\u00a0roce 2014 POC p\u0159edstavil AVIP, svoji prvn\u00ed \u0159adu zam\u011b\u0159enou na silni\u010dn\u00ed cyklistiku. AVIP, zkratka znamen\u00e1 pozornost, viditelnost, interakci a ochranu (Attention, Visibility, Interaction, Protection), je z\u00e1kladem ambici\u00f3zn\u00ed cyklistick\u00e9 kolekce POC a iniciativy zna\u010dky prosadit bezpe\u010dnost na silnici pro v\u0161echny cyklisty.<\/p>\n

Za \u00fa\u010delem zv\u00fd\u0161en\u00ed bezpe\u010dnosti a v\u00fdkonu sv\u00fdch produkt\u016f vybudoval POC na poznatc\u00edch sv\u00e9 POC Lab takzvanou WATTS Lab, kter\u00e1 vyu\u017e\u00edv\u00e1 poznatk\u016f specialist\u016f na aerodynamiku s\u00a0c\u00edlem optimalizovat produkty POC tak, aby cyklist\u00e9 mohli jet rychleji s\u00a0co nejmen\u0161\u00edm v\u00fddejem energie. Nicm\u00e9n\u011b tou nejd\u016fle\u017eit\u011bj\u0161\u00ed v\u011bc\u00ed st\u00e1le z\u016fst\u00e1v\u00e1 zm\u00edrn\u011bn\u00ed n\u00e1sledk\u016f p\u00e1d\u016f a ochrana lidsk\u00fdch \u017eivot\u016f.<\/p>\n

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WATTS Lab optimalizuje produkty tak, aby cyklist\u00e9 dos\u00e1hli vy\u0161\u0161\u00ed rychlosti s men\u0161\u00ed spot\u0159ebou energie.<\/figcaption><\/figure>\n

POC se zam\u011b\u0159uje tak\u00e9 na vytvo\u0159en\u00ed kolekce cyklistick\u00e9ho oble\u010den\u00ed pro m\u011bstsk\u00e9 prost\u0159ed\u00ed. Vyr\u00e1b\u00ed oble\u010den\u00ed, je\u017e chr\u00e1n\u00ed cyklistu p\u0159ed de\u0161t\u011bm, zabra\u0148uje p\u0159eh\u0159\u00edv\u00e1n\u00ed t\u011bla, ale se kter\u00fdm st\u00e1le m\u016f\u017eete vyrazit jak na obchodn\u00ed sch\u016fzku, tak na ned\u011bln\u00ed rann\u00ed proj\u00ed\u017e\u010fku. Technologick\u00fd pokrok jde ruku v\u00a0ruce s\u00a0p\u0159erodem na\u0161ich m\u011bst, tud\u00ed\u017e nelze p\u0159ehl\u00ed\u017eet zdravotn\u00ed, ekonomick\u00e9 a soci\u00e1ln\u00ed benefity m\u011bstsk\u00e9 cyklistiky. POC upozor\u0148uje na to, \u017ee je a\u017e k\u00a0nev\u00ed\u0159e, kolik spole\u010densk\u00fdch probl\u00e9m\u016f lze vy\u0159e\u0161it jedin\u00fdm n\u00e1strojem \u2013 j\u00edzdn\u00edm kolem. A p\u0159esn\u011b z\u00a0toho d\u016fvodu vytvo\u0159il POC svoji nejnov\u011bj\u0161\u00ed kolekci POC and forth.<\/p>\n

Tato m\u011bstsk\u00e1 kolekce sest\u00e1v\u00e1 z\u00a0helem a oble\u010den\u00ed, kter\u00e9 v\u0161ak nereprezentuj\u00ed pouze produkty jako takov\u00e9. Nositeln\u00e1 technologie, inovativn\u00ed konektivita, nov\u00e9 l\u00e1tky a materi\u00e1ly jsou prolnuty s\u00a0histori\u00ed, cyklistickou kulturou a tradic\u00ed tak, aby cel\u00e1 kolekce hr\u00e1la z\u00e1sadn\u00ed roli v\u00a0podpo\u0159e zelen\u011bj\u0161\u00edho sv\u011bta, aby u\u010dinila m\u011bstskou cyklistiku bezpe\u010dn\u011bj\u0161\u00ed a oslavila roli j\u00edzdn\u00edho kola.<\/p>\n

POC and forth se chlub\u00ed hladk\u00fdm minimalistick\u00fdm designem a perfektn\u011b vybalancov\u00e1v\u00e1 sportovn\u00ed, funk\u010dn\u00ed a m\u00f3dn\u00ed aspekty oble\u010den\u00ed a vybaven\u00ed. Jak ostatn\u011b POC zmi\u0148uje na sv\u00fdch webov\u00fdch str\u00e1nk\u00e1ch, kolekce byla vyvinuta tak, aby \u201eeliminovala hranice mezi pohybem ve m\u011bst\u011b, kancel\u00e1\u0159\u00ed, restaurac\u00ed a domovem\u201c, a je navr\u017eena tak, aby zp\u0159\u00edjemnila ka\u017edou j\u00edzdu na kole.<\/p>\n

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Lightweight, durable fabrics deliver comfort without sacrificing performance.<\/figcaption><\/figure>\n

Kolekce oble\u010den\u00ed byla vytvo\u0159ena pro v\u0161echna ro\u010dn\u00ed obdob\u00ed a zahrnuje sportovn\u00ed bundy, vesty, v\u011btrovky s\u00a0reflexn\u00edmi prvky na ruk\u00e1vech a l\u00edmc\u00edch, nepromokav\u00e9 \u0161vy a precizn\u00ed odv\u011btr\u00e1v\u00e1n\u00ed. Ka\u017ed\u00e1 bunda z\u00a0kolekce POC and forth je vybavena tak\u00e9 speci\u00e1ln\u00ed pr\u016fhlednou zadn\u00ed kapsou, do kter\u00e9 se vejde mobiln\u00ed telefon. Kapsa umo\u017e\u0148uje pou\u017eit\u00ed aplikace SEE ME.<\/p>\n

Jednoduch\u00e9 a d\u016fvtipn\u00e9 \u0159e\u0161en\u00ed vyu\u017e\u00edv\u00e1 mobiln\u00ed telefon jako signaliza\u010dn\u00ed za\u0159\u00edzen\u00ed. V\u0161ichni s\u00a0sebou voz\u00edme telefony, tak pro\u010d je b\u011bhem j\u00edzdy nepou\u017e\u00edt? Jednodu\u0161e st\u00e1hn\u011bte aplikaci, zapn\u011bte ji, vlo\u017ete telefon do zadn\u00ed kapsy obrazovkou nahoru a pou\u017e\u00edvejte ho bu\u010f jako pravideln\u011b blikaj\u00edc\u00ed \u010derven\u00e9 sv\u011btlo, nebo jako ukazatel zm\u011bny sm\u011bru j\u00edzdy. Aplikace se ovl\u00e1d\u00e1 hlasem jednoduch\u00fdmi povely jako \u201eleft\u201c (odbo\u010dovac\u00ed \u0161ipka doleva), \u201eright\u201c (odbo\u010dovac\u00ed \u0161ipka doprava) nebo \u201ego\u201c (blika\u010dka). Pro v\u00edce pohodl\u00ed m\u016f\u017eete p\u0159idat bezdr\u00e1tov\u00e9 Flic tla\u010d\u00edtko na \u0159\u00edd\u00edtka. J\u00edm pak aplikaci ovl\u00e1d\u00e1te. Jednodu\u0161e stylov\u00e9 a bezpe\u010dnost zvy\u0161uj\u00edc\u00ed \u0159e\u0161en\u00ed.<\/p>\n

Video n\u00ed\u017ee p\u0159edstavuje aplikaci, n\u011bkter\u00e9 druhy oble\u010den\u00ed a helmu Corpora z\u00a0kolekce POC and forth. Ta pou\u017e\u00edv\u00e1 \u010derven\u00e1 LED signaliza\u010dn\u00ed sv\u011btla zaji\u0161\u0165uj\u00edc\u00ed viditelnost cyklisty i v\u00a0p\u0159\u00edpad\u011b, \u017ee sv\u011bteln\u00e9 podm\u00ednky nejsou zrovna optim\u00e1ln\u00ed.<\/p>\n

https:\/\/www.youtube.com\/watch?v=5iYwcS6HAqE<\/p>\n

Jeden inspira\u010dn\u00ed cit\u00e1t z\u00a0webu POC na konec: \u201eVe sv\u011bt\u011b konstantn\u00edch zm\u011bn je j\u00edzdn\u00ed kolo uklid\u0148uj\u00edc\u00ed jistotou dopravuj\u00edc\u00ed cyklistu z\u00a0bodu A do bodu B efektivn\u011b, stylov\u011b a pohodln\u011b. Cyklistika nebyla nikdy tak d\u016fle\u017eit\u00e1. Jej\u00ed \u010das pr\u00e1v\u011b p\u0159i\u0161el.\u201c<\/p>\n","protected":false},"excerpt":{"rendered":"

Anglick\u00fd spisovatel H. G. Wells kdysi \u0159ekl: \u201eV\u017edy, kdy\u017e vid\u00edm n\u011bkoho na j\u00edzdn\u00edm kole, p\u0159est\u00e1v\u00e1m se b\u00e1t o budoucnost lidsk\u00e9ho […]<\/p>\n","protected":false},"author":95,"featured_media":3515,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,244],"tags":[],"global-categories":[],"class_list":["post-3509","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bezpecnost","category-safety"],"yoast_head":"\nPOC: bezpe\u010dnostn\u00ed mise nejen pro cyklisty | \u0160koda We Love Cycling - \u010cesk\u00e1 republika<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.welovecycling.com\/cs\/2019\/08\/18\/poc-bezpecnostni-mise-nejen-pro-cyklisty\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"POC: bezpe\u010dnostn\u00ed mise nejen pro cyklisty\" \/>\n<meta property=\"og:description\" content=\"Anglick\u00fd spisovatel H. G. 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