{"id":34662,"date":"2026-07-16T15:30:32","date_gmt":"2026-07-16T13:30:32","guid":{"rendered":"https:\/\/www.welovecycling.com\/cs\/?p=34662"},"modified":"2026-07-16T14:19:45","modified_gmt":"2026-07-16T12:19:45","slug":"kolik-penez-vydela-tour-de-france-majitelum","status":"publish","type":"post","link":"https:\/\/www.welovecycling.com\/cs\/2026\/07\/16\/kolik-penez-vydela-tour-de-france-majitelum\/","title":{"rendered":"Kolik pen\u011bz vyd\u011bl\u00e1 Tour de France majitel\u016fm?"},"content":{"rendered":"

Tour de France je glob\u00e1ln\u00ed fenom\u00e9n. Ka\u017ed\u00fd rok na z\u00e1vod p\u0159icestuj\u00ed fanou\u0161ci z des\u00edtek zem\u00ed planety. Trasu lemuj\u00ed miliony div\u00e1k\u016f. Stovky miliony lid\u00ed sleduj\u00ed z\u00e1vod v televizi. I p\u0159es obrovskou popularitu z\u016fst\u00e1v\u00e1 jedno tajemstv\u00ed: ekonomika cel\u00e9ho kolosu…\u00a0<\/strong><\/p>\n

Prim\u00e1rn\u00edm my\u0161lenkou p\u0159i zalo\u017een\u00ed z\u00e1vodu byla z\u00e1chrana novin. Tehdej\u0161\u00ed francouzsk\u00e9 noviny L\u2019Auto byly p\u0159ed krachem, a tak jejich redaktor navrhl uspo\u0159\u00e1dat nejv\u011bt\u0161\u00ed cyklistick\u00fd z\u00e1vod v historii. Hned v prvn\u00ed sezon\u011b – 1903 – se n\u00e1klad novin vy\u0161plhal z 25 tis\u00edc na 65 tis\u00edc v\u00fdtisk\u016f denn\u011b. A do vypuknut\u00ed druh\u00e9 sv\u011btov\u00e9 v\u00e1lky vzrostl n\u00e1klad \u010dty\u0159iat\u0159icetkr\u00e1t.<\/p>\n

Je\u0161t\u011b v sedmdes\u00e1t\u00fdch letech byla Tour de France podle zji\u0161t\u011bn\u00ed francouzsk\u00fdch m\u00e9di\u00ed zna\u010dkou, kter\u00e1 nevyd\u011bl\u00e1vala. V roce 1965 v\u0161ak z\u00e1vod p\u0159evzala spole\u010dnost Amaury Sport Organisation (A.S.O.) a v\u0161e se zm\u011bnilo. A.S.O. za\u010dala budovat zna\u010dku pro glob\u00e1ln\u00ed publikum a zam\u011b\u0159ila se na televizn\u00ed vys\u00edl\u00e1n\u00ed.<\/p>\n

Poplatky za pr\u016fjezd Tour de France tvo\u0159\u00ed minimum p\u0159\u00edjm\u016f<\/strong><\/h2>\n

Startovn\u00ed a c\u00edlov\u00e1 m\u011bsta st\u00e1le plat\u00ed velk\u00e9 \u010d\u00e1stky, aby je karavana Tour de France poctila n\u00e1v\u0161t\u011bvou. Zat\u00edmco v minulosti \u0161lo o kl\u00ed\u010dov\u00fd p\u0159\u00edjem, nyn\u00ed tato polo\u017eka tvo\u0159\u00ed p\u0159ibli\u017en\u011b p\u011bt procent z celkov\u011b utr\u017een\u00fdch financ\u00ed. M\u011bsta plat\u00ed organiz\u00e1tor\u016fm Tour de France (A.S.O.) poplatek 90 tis\u00edc eur (cca 2,2 mil. K\u010d) za start etapy a 130 tis\u00edc eur (cca 3,2 mil. K\u010d) za uspo\u0159\u00e1d\u00e1n\u00ed c\u00edle. V p\u0159\u00edpad\u011b Grand D\u00e9part (zah\u00e1jen\u00ed ro\u010dn\u00edku) se tyto \u010d\u00e1stky pohybuj\u00ed v \u0159\u00e1dech milion\u016f eur. Barcelona zaplatila za po\u0159\u00e1d\u00e1n\u00ed leto\u0161n\u00edho Grand D\u00e9part 8 milion\u016f eur (200 milion\u016f korun). O\u010dek\u00e1v\u00e1 se, \u017ee se do\u010dk\u00e1 podobn\u00e9ho p\u0159\u00edjmu jako vygenerovalo Bilbao uspo\u0159\u00e1d\u00e1n\u00edm Grand D\u00e9part v roce 2023: odhadem 103,9 milionu eur (2,6 miliardy korun)!<\/p>\n

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Barcelona hostila Grand D\u00e9part Tour de France 2026.<\/em><\/figcaption><\/figure>\n

\u010cty\u0159icet procent p\u0159\u00edjm\u016f Tour de France poch\u00e1z\u00ed od sponzor\u016f. Reklamn\u00ed karavana zahrnuje 36 zna\u010dek a t\u00e9m\u011b\u0159 dv\u011b stovky alegorick\u00fdch voz\u016f, z nich\u017e hostesky rozhazuj\u00ed drobn\u00e9 d\u00e1rky sponzor\u016f mezi div\u00e1ky. Ofici\u00e1ln\u00ed poplatek organiz\u00e1tor\u016fm stoj\u00ed p\u0159ibli\u017en\u011b 250 tis\u00edc eur, v\u017edy v\u0161ak z\u00e1le\u017e\u00ed na velikosti voz\u016f a jejich mno\u017estv\u00ed. N\u011bkdo pou\u017e\u00edv\u00e1 miniaturn\u00ed voz\u00edky, jin\u00e1 zna\u010dka ob\u0159\u00ed alegorick\u00e9 vozy.<\/p>\n

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\"peloton-na-hrane-varu-budou-etapy-tour-startovat-rano\"\/<\/a><\/div>
\n Tour de France<\/a>\n <\/div>\n
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Peloton na hran\u011b varu. Budou etapy Tour startovat r\u00e1no?<\/span><\/h3>\n <\/a>\n <\/div>\n <\/article>\n<\/div>\n

Existuje p\u011bt hlavn\u00edch partner\u016f usiluj\u00edc\u00edch o glob\u00e1ln\u00ed marketingovou platformu. Banka LCL, automobilka \u0160koda Auto, maloobchodn\u00ed \u0159et\u011bzec hypermarket\u016f a supermarket\u016f E.Leclerc, francouzsk\u00fd \u0159et\u011bzec optik Krys a v\u00fdrobce pneumatik Continental. Podrobnosti kontrakt\u016f nejsou nikdy zve\u0159ej\u0148ov\u00e1ny, ale odhaduje se, \u017ee firmy plat\u00ed ro\u010dn\u011b des\u00edtky milion\u016f eur za partnerstv\u00ed. Jejich loga nesou dresy pro nejlep\u0161\u00edho mu\u017ee celkov\u00e9ho po\u0159ad\u00ed, kr\u00e1le bodovac\u00ed sout\u011b\u017ee (\u0160koda Auto), vrcha\u0159sk\u00e9 sout\u011b\u017ee \u010di nejlep\u0161\u00edho mlad\u00edka do 25 let.<\/p>\n

Tour de France uplat\u0148uje t\u0159\u00ed\u00farov\u0148ov\u00fd model sponzorstv\u00ed. Krom\u011b hlavn\u00edch partner\u016f jsou na „druh\u00e9m stupni“ spole\u010dnosti dychtiv\u00e9 spojit se s ud\u00e1lost\u00ed n\u00e1rodn\u00edho a kulturn\u00edho v\u00fdznamu p\u0159esahuj\u00edc\u00ed hranice zem\u011b. Jde t\u0159eba o realitn\u00ed spole\u010dnost Century 21 \u010di v\u00fdrobce hodinek Tissot. A pak jsou zde mal\u00ed sponzo\u0159i, kte\u0159\u00ed jsou r\u00e1di pr\u00e1v\u011b za m\u00edsto v karavan\u011b Tour de France.<\/p>\n

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P\u0159\u00edsp\u011bvek sd\u00edlen\u00fd Tour de France\u2122 (@letourdefrance)<\/a><\/p>\n<\/div>\n<\/blockquote>\n