{"id":34513,"date":"2026-07-21T10:20:14","date_gmt":"2026-07-21T08:20:14","guid":{"rendered":"https:\/\/www.welovecycling.com\/cs\/?p=34513"},"modified":"2026-07-17T17:27:45","modified_gmt":"2026-07-17T15:27:45","slug":"firma-pogi-s-r-o-na-cem-nejvice-vydelava-sampion","status":"publish","type":"post","link":"https:\/\/www.welovecycling.com\/cs\/2026\/07\/21\/firma-pogi-s-r-o-na-cem-nejvice-vydelava-sampion\/","title":{"rendered":"Firma Pogi! V cyklistice boh\u00e1\u010d, mezi sportovci chu\u010fas"},"content":{"rendered":"

Je extr\u00e9mn\u011b \u00fasp\u011b\u0161n\u00fd a tud\u00ed\u017e extr\u00e9mn\u011b bohat\u00fd. Z pohledu cyklistiky. Tadej Poga\u010dar z t\u00fdmu UAE Emirates XRG, kter\u00fd vl\u00e1dne pelotonu na prob\u00edhaj\u00edc\u00ed Tour de France, se stal glob\u00e1ln\u00ed zna\u010dkou. Ve srovn\u00e1n\u00ed se zbytkem pelotonu jsou jeho ro\u010dn\u00ed p\u0159\u00edjmy minim\u00e1ln\u011b o pades\u00e1t procent vy\u0161\u0161\u00ed. Jen\u017ee pokud se pod\u00edv\u00e1me za hranice cyklistick\u00e9ho bal\u00edku, je \u0161ampion v tristn\u00ed pozici…<\/strong><\/p>\n

Tadej Poga\u010dar\u00a0 je vlastn\u011b pomysln\u00e1 firma. Vyhr\u00e1l Tour de France \u010dty\u0159ikr\u00e1t (zat\u00edm), jednou italsk\u00e9 Giro, m\u00e1 na kont\u011b dva tituly mistra sv\u011bta, t\u0159in\u00e1ct Monument\u016f (5x Lombardie, 4x Lutych, 3x Kolem Flander, 1x San Remo) a mnoho dal\u0161\u00edch oslniv\u00fdch triumf\u016f.<\/p>\n

Miliony z\u00edsk\u00e1 Poga\u010dar na bonusech<\/strong><\/h2>\n

Ro\u010dn\u00ed kontrakt s t\u00fdmem garantuje sedmadvacetilet\u00e9mu Slovinci osm milion\u016f eur. To je o dva miliony v\u00edce ne\u017e pob\u00edral do roku 2024, kdy do\u0161lo k prodlou\u017een\u00ed kontraktu do konce sezony 2030. A tak\u00e9 zahrnut\u00ed v\u00fdstupn\u00ed klauzule pro situaci, \u017ee by se Tadej Poga\u010dar rozhodl zm\u011bnit dres.<\/p>\n

P\u0159\u00edpadn\u00fd z\u00e1jemce o jeho slu\u017eby mus\u00ed zaplatit 200 milion\u016f eur. V p\u0159epo\u010dtu p\u0159ibli\u017en\u011b p\u011bt miliard korun. Nen\u00ed divu, \u017ee \u0161ampion pelotonu i publika velmi pravd\u011bpodobn\u011b pro\u017eije celou kari\u00e9ru v jednom dresu.<\/p>\n

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Pokud Tadej Poga\u010dar dojede ve \u017elut\u00e9m a\u017e do Pa\u0159\u00ed\u017ee, m\u016f\u017ee se t\u011b\u0161it na bonus milion eur.\u00a0<\/em><\/figcaption><\/figure>\n

Ka\u017edop\u00e1dn\u011b 200 milion\u016f korun, kter\u00e9 Tadej Poga\u010dar inkasuje ro\u010dn\u011b od t\u00fdmu, jsou jen jednou \u010d\u00e1st\u00ed jeho p\u0159\u00edjm\u016f. \u00dasp\u011bchy na velk\u00fdch z\u00e1vodech mu garantuj\u00ed dal\u0161\u00ed par\u00e1dn\u00ed zisky.<\/p>\n

Triumf na Tour de France podle informac\u00ed italsk\u00fdch server\u016f Eurosport a Gazzetta.it zajist\u00ed cyklistovi pr\u00e9mii milion eur, tedy dal\u0161\u00edch p\u011btadvacet milion\u016f korun. Zaj\u00edmav\u00e9 je, \u017ee jde o dvojn\u00e1sobek sumy, kterou za zisk maillot jaune garantuj\u00ed organiz\u00e1to\u0159i. Ka\u017edop\u00e1dn\u011b triumf na italsk\u00e9m Giru \u010di \u0161pan\u011blsk\u00e9 Vuelt\u011b si \u0161ejkov\u00e9 cen\u00ed na polovinu, tedy 500 tis\u00edc eur. Zlato z mistrovstv\u00ed sv\u011bta je majiteli formace honorov\u00e1no \u010d\u00e1stkou 25 tis\u00edc eur. Paradoxn\u011b monstr\u00f3zn\u011b sledovan\u00e9 Monumenty podle informac\u00ed italsk\u00fdch m\u00e9di\u00ed nemaj\u00ed speci\u00e1ln\u00ed ohodnocen\u00ed.<\/p>\n

V\u00fdjime\u010dn\u00fd v merchandisingu<\/strong><\/h2>\n

Nejl\u00e9pe placen\u00fd jezdec pelotonu <\/a>m\u00e1 rovn\u011b\u017e velice \u0161irok\u00e9 protfolio osobn\u00edch partner\u016f. Kola, cyklistick\u00e9 boty, pneumatiky, v\u00fdrobce balen\u00e9 pitn\u00e9 vody, cyklistick\u00e9 p\u0159ilby, sportovn\u00ed v\u00fd\u017eiva, firma zab\u00fdvaj\u00edc\u00ed se virtu\u00e1ln\u00ed cyklistikou, hodinky, kryptom\u011bny, fitness trackery a je\u0161t\u011b Slovinsk\u00e1 turistick\u00e1 centr\u00e1la.<\/p>\n

Suma sum\u00e1rum tato partnerstv\u00ed garantuj\u00ed dva miliony eur ro\u010dn\u011b. Ov\u0161em jezdc\u016fv mana\u017eer Alex Carera, kter\u00fd zastupuje i \u010desk\u00e9ho reprezentanta Mathiase Vacka, nazna\u010dil, \u017ee po \u00fasp\u011b\u0161\u00edch v posledn\u00edch dvou sezon jedn\u00e1 o zdvojn\u00e1soben\u00ed kontrakt\u016f.<\/p>\n

Samostatnou kapitolou je pak sektor merchandisingu<\/a>. S rostouc\u00edmi \u00fasp\u011bchy a popularitou Tadeje Poga\u010dara roste i mno\u017estv\u00ed prodan\u00fdch produkt\u016f na jeho eshopu. \u0160ampion \u010dasto s\u00e1m p\u00f3zuje v roli modela a pravideln\u011b sd\u00edl\u00ed na soci\u00e1ln\u00edch s\u00edt\u00edch p\u0159\u00edsp\u011bvky v produktech s logem TP. K m\u00e1n\u00ed jsou \u010depice, hrn\u00ed\u010dky, tri\u010dka, mikiny, zimn\u00ed bundy, k\u0161iltovky, bidony, tepl\u00e1ky… V\u0161e pro d\u011bti, d\u00e1my i p\u00e1ny. Cyklistova „v\u00fdplata“ z neust\u00e1le rostouc\u00edho sektoru byla za minul\u00fd rok p\u0159es milion eur. Jde o vz\u00e1cn\u00fd \u00fasp\u011bch v dan\u00e9 obchodn\u00ed oblasti z pohledu pelotonu.<\/p>\n

V sou\u010dtu Tadej Poga\u010dar vyd\u011blal za sezonu 2025 p\u0159ibli\u017en\u011b t\u0159in\u00e1ct milion\u016f eur ro\u010dn\u011b. V p\u0159epo\u010dtu tedy t\u0159i sta milion\u016f korun.<\/p>\n

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P\u0159\u00edsp\u011bvek sd\u00edlen\u00fd Pogi Challenge (@pogi_challenge)<\/a><\/p>\n<\/div>\n<\/blockquote>\n