{"id":34375,"date":"2026-07-07T07:00:02","date_gmt":"2026-07-07T05:00:02","guid":{"rendered":"https:\/\/www.welovecycling.com\/cs\/?p=34375"},"modified":"2026-07-06T23:06:34","modified_gmt":"2026-07-06T21:06:34","slug":"200-milionu-proc-barcelona-zaplatila-grand-depart","status":"publish","type":"post","link":"https:\/\/www.welovecycling.com\/cs\/2026\/07\/07\/200-milionu-proc-barcelona-zaplatila-grand-depart\/","title":{"rendered":"200 milion\u016f?! Pro\u010d Barcelona zaplatila Grand D\u00e9part?"},"content":{"rendered":"

Je celosv\u011btov\u011b proslul\u00e1. Jedine\u010dnou architekturou v \u010dele se secesn\u00edmi skvosty Gaud\u00edho. \u017divou kulturou. Prvot\u0159\u00eddn\u00ed gastronomi\u00ed. M\u011bstsk\u00fdmi pl\u00e1\u017eemi. Tak pro\u010d Barcelona po\u0159\u00e1dala Grand D\u00e9part Tour de France, za kter\u00fd nav\u00edc zaplatila astronomickou sumu?<\/strong><\/p>\n

Minul\u00fd rok p\u0159iv\u00edtala katal\u00e1nsk\u00e1 metropole podle statistik 26 milion\u016f n\u00e1v\u0161t\u011bvn\u00edk\u016f, p\u0159i\u010dem\u017e jen osm milion\u016f bylo ze \u0160pan\u011blska a zbytek dorazil z r\u016fzn\u00fdch kout\u016f sv\u011bta. Sagrada Familia, Nou Camp \u010di La Rambla pat\u0159\u00ed jen k n\u011bkolika vybran\u00fdm skvost\u016fm, kv\u016fli nim\u017e turist\u00e9 p\u0159ij\u00ed\u017ed\u00ed. Leteck\u00e9 spole\u010dnosti, hoteli\u00e9\u0159i, restaurat\u00e9\u0159i i obchodn\u00edci pot\u0159ebuj\u00ed trvale vysok\u00fd turistick\u00fd ruch.<\/p>\n

Barcelona zaplatila \u00fadajn\u011b za dv\u011b etapy a start t\u0159et\u00ed v Granollers osm milion\u016f eur, tedy v p\u0159epo\u010dtu p\u0159ibli\u017en\u011b dv\u011b st\u011b milion\u016f korun. Standardn\u00ed poplatky startovn\u00edch m\u011bst jednotliv\u00fdch etap jsou 100 tis\u00edc eur, c\u00edlov\u00e1 m\u011bsta zaplat\u00ed 140 tis\u00edc eur. Pro\u010d tedy druh\u00e9 nejv\u011bt\u0161\u00ed m\u011bsto \u0160pan\u011blska ob\u011btovalo tak obrovsk\u00fd bal\u00edk, kdy\u017e je zn\u00e1m\u00e9 po cel\u00e9m sv\u011bt\u011b a publicitu m\u00e1 dostate\u010dnou?<\/p>\n

\"\"<\/a>
\u010casovka pod Gaud\u00edho skvostem. Grand D\u00e9part 2026 hostila Barcelona. A rozhodn\u011b byla okouzluj\u00edc\u00ed.<\/em><\/figcaption><\/figure>\n

Proto\u017ee Tour de France je velkolep\u00e1 tak moc, \u017ee u\u017e tak hojn\u011b nav\u0161t\u011bvovan\u00e9mu m\u011bstu m\u016f\u017ee p\u0159in\u00e9st je\u0161t\u011b v\u011bt\u0161\u00ed turismus a tud\u00ed\u017e generovat je\u0161t\u011b v\u011bt\u0161\u00ed pen\u00edze. Z\u00e1vod p\u0159edstavuje exkluzivn\u00ed z\u00e1le\u017eitost, co zbo\u017e\u0148uje t\u00e9m\u011b\u0159 cel\u00e1 planeta. V\u017edy\u0165 jde o nejsledovan\u011bj\u0161\u00ed sportovn\u00ed akci planety, kter\u00e1 se kon\u00e1 ka\u017ed\u00fd rok. A druhou nejsledovan\u011bj\u0161\u00ed z celkov\u00e9ho m\u011b\u0159\u00edtka, kdy\u017e zaost\u00e1v\u00e1 jen za mistrovstv\u00edm sv\u011bta ve fotbale a letn\u00edmi olympijsk\u00fdmi hrami.<\/p>\n

Je zde rovn\u011b\u017e sekund\u00e1rn\u00ed dopad. Nejpozd\u011bji posledn\u00ed \u010dervnovou st\u0159edu, tedy den p\u0159ed slavnostn\u00ed prezentac\u00ed, do m\u011bsta m\u00ed\u0159ili jezdci, organiz\u00e1to\u0159i a jejich pomocn\u00edci. Jednalo se o pot\u0159ebu p\u0159ibli\u017en\u011b 1800 l\u016f\u017eek pro samotn\u00fd z\u00e1vod. A pak p\u0159ipo\u010dt\u011bte m\u00e9dia, rezervace pro t\u00fdmov\u00e9 hosty \u010di oby\u010dejn\u00e9 fanou\u0161ky. V\u0161ichni pot\u0159ebuj\u00ed j\u00edst a p\u00edt. Fanou\u0161ci, t\u00fdmy, novin\u00e1\u0159i i doprovodn\u00e9 \u0161t\u00e1by vytv\u00e1\u0159ej\u00ed popt\u00e1vku, kter\u00e1 dalece p\u0159esahuje b\u011b\u017enou turistickou sez\u00f3nu.<\/p>\n

\"\"<\/a><\/p>\n

Ekonomick\u00fd efekt je m\u011b\u0159iteln\u00fd \u2013 hotely pln\u00e9, restaurace bez voln\u00fdch stol\u016f, m\u011bsto na tituln\u00edch stran\u00e1ch sv\u011btov\u00fdch m\u00e9di\u00ed. Tour de France pat\u0159\u00ed mezi nejsledovan\u011bj\u0161\u00ed sportovn\u00ed akce na sv\u011bt\u011b a jej\u00ed start znamen\u00e1 glob\u00e1ln\u00ed pozornost. Televizn\u00ed p\u0159enosy, soci\u00e1ln\u00ed s\u00edt\u011b i medi\u00e1ln\u00ed pokryt\u00ed prom\u011b\u0148uj\u00ed Barcelonu v n\u011bkolikadenn\u00ed v\u00fdkladn\u00ed sk\u0159\u00ed\u0148. Hodnota t\u00e9to publicity se po\u010d\u00edt\u00e1 v des\u00edtk\u00e1ch milion\u016f eur \u2013 a p\u0159ich\u00e1z\u00ed bez klasick\u00fdch marketingov\u00fdch n\u00e1klad\u016f.<\/p>\n

\n
\"jakub-otruba-prodelal-v-priprave-na-tour-de-france-zapal-plic-nemoc-mi-pomohla\"\/<\/a><\/div>
\n \u010cesk\u00e1 reprezentace<\/a>\n <\/div>\n
\n \n

Jakub Otruba prod\u011blal v p\u0159\u00edprav\u011b na Tour de France z\u00e1pal plic: Nemoc mi pomohla<\/span><\/h3>\n <\/a>\n <\/div>\n <\/article>\n<\/div>\n

Barcelona, respektive jej\u00ed p\u0159edstavitel\u00e9 v\u011b\u0159\u00ed, \u017ee dny tot\u00e1ln\u00edho cyklistick\u00e9ho \u0161\u00edlenstv\u00ed budou skv\u011bl\u00fdm impulsem pro podporu sportu a cyklistick\u00e9 kultury. Tour de France m\u00e1 poslou\u017eit jako unik\u00e1tn\u00ed p\u0159\u00edle\u017eitost k prohlouben\u00ed vztahu Katal\u00e1nc\u016f ke sportu a zejm\u00e9na pak k j\u00edzd\u011b na kole.<\/p>\n

\"\"<\/a>
Tis\u00edce fanou\u0161k\u016f sledovaly Grand D\u00e9part Tour de France 2027, kter\u00fd hostila Barcelona.<\/em><\/figcaption><\/figure>\n

Barcelona nepochybn\u011b dodala Tour de France lesk, ale sou\u010dasn\u011b Tour de France dod\u00e1v\u00e1 obrovsk\u00fd lesk samotn\u00e9mu m\u011bstu. I proto Barcelona a jej\u00ed p\u0159edstavitel\u00e9 v\u011b\u0159\u00ed, \u017ee organizace Grand D\u00e9part je terno. M\u011bsto vybuduje zna\u010dku, kter\u00e9 z\u016fstane i dlouho pot\u00e9, co posledn\u00ed jezdec nejv\u011bt\u0161\u00edho z\u00e1vodu planety<\/a> zmiz\u00ed za horizontem.<\/p>\n","protected":false},"excerpt":{"rendered":"

Je celosv\u011btov\u011b proslul\u00e1. Jedine\u010dnou architekturou v \u010dele se secesn\u00edmi skvosty Gaud\u00edho. \u017divou kulturou. Prvot\u0159\u00eddn\u00ed gastronomi\u00ed. M\u011bstsk\u00fdmi pl\u00e1\u017eemi. Tak pro\u010d Barcelona […]<\/p>\n","protected":false},"author":138,"featured_media":34380,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1711],"tags":[4090,4702,23],"global-categories":[411],"class_list":["post-34375","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tour-de-france","tag-barcelona","tag-barcelona-grand-depart","tag-tour-de-france","global-categories-cycling"],"yoast_head":"\n200 milion\u016f?! Pro\u010d Barcelona zaplatila Grand D\u00e9part? | \u0160koda We Love Cycling - \u010cesk\u00e1 republika<\/title>\n<meta name=\"description\" content=\"Je celosv\u011btov\u011b proslul\u00e1. 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