{"id":32651,"date":"2026-02-19T11:42:25","date_gmt":"2026-02-19T09:42:25","guid":{"rendered":"https:\/\/www.welovecycling.com\/cs\/?p=32651"},"modified":"2026-02-25T14:53:04","modified_gmt":"2026-02-25T12:53:04","slug":"proc-jsou-spickova-silnicni-kola-tak-draha","status":"publish","type":"post","link":"https:\/\/www.welovecycling.com\/cs\/2026\/02\/19\/proc-jsou-spickova-silnicni-kola-tak-draha\/","title":{"rendered":"Pro\u010d jsou \u0161pi\u010dkov\u00e1 silni\u010dn\u00ed kola tak drah\u00e1?"},"content":{"rendered":"

350 tis\u00edc korun za jedno j\u00edzdn\u00ed kolo? \u010c\u00e1stka, za kterou lze po\u0159\u00eddit auto, dnes nen\u00ed u vrcholn\u00fdch model\u016f pro silni\u010dn\u00ed kola jako Tarmac SL8 od americk\u00e9 zna\u010dky Specialized nebo 795 Blade RS od francouzsk\u00e9ho v\u00fdrobce Look v\u00fdjimkou. Pro \u010d\u00e1st ve\u0159ejnosti je to nepochopiteln\u00e9: Je to p\u0159eci jen kus karbonu. Mar\u017ee mus\u00ed b\u00fdt obrovsk\u00e1. \u010cist\u00fd marketing. Jen\u017ee skute\u010dnost je komplexn\u011bj\u0161\u00ed a ne tak \u010dernob\u00edl\u00e1, jak se m\u016f\u017ee zd\u00e1t. Jak vznik\u00e1 cena kola?<\/strong><\/p>\n

Z\u00e1kladn\u00edm stavebn\u00edm prvkem t\u011bchto \u0161perk\u016f je karbonov\u00fd r\u00e1m, jeho\u017e v\u00fdroba je technologicky n\u00e1ro\u010dn\u00e1 a finan\u010dn\u011b velmi zat\u011b\u017euj\u00edc\u00ed. Ka\u017ed\u00e1 velikost r\u00e1mu vy\u017eaduje vlastn\u00ed v\u00fdrobn\u00ed formu a cena jedn\u00e9 takov\u00e9 formy se pohybuje v \u0159\u00e1du des\u00edtek tis\u00edc eur. U zna\u010dek s \u0161irok\u00fdm portfoliem velikost\u00ed a variant jde o stovky n\u00e1stroj\u016f. Nav\u00edc tyto investice nejsou jednor\u00e1zov\u00e9, formy je nutn\u00e9 udr\u017eovat a postupn\u011b nahrazovat. Cena kola pak let\u00ed nahoru…<\/p>\n

K tomu se p\u0159id\u00e1v\u00e1 v\u00fdvoj, kter\u00fd u \u0161pi\u010dkov\u00fdch model\u016f trv\u00e1 t\u0159i a\u017e \u010dty\u0159i roky. Aerodynamick\u00e9 testov\u00e1n\u00ed v tunelu, simulace proud\u011bn\u00ed vzduchu, optimalizace, prototypov\u00e1n\u00ed, laboratorn\u00ed testy pevnosti a tuhosti. Modern\u00ed z\u00e1vodn\u00ed kolo je v\u00fdsledkem tis\u00edc\u016f hodin pr\u00e1ce in\u017een\u00fdr\u016f, design\u00e9r\u016f i testovac\u00edch jezdc\u016f. Zna\u010dky b\u011b\u017en\u011b investuj\u00ed v\u00fdznamnou \u010d\u00e1st obratu do v\u00fdzkumu a v\u00fdvoje, proto\u017ee bez inovac\u00ed by v siln\u011b konkuren\u010dn\u00edm prost\u0159ed\u00ed rychle ztratily pozici.<\/p>\n

Hodnotu ur\u010duje i profesion\u00e1ln\u00ed peloton<\/strong><\/h2>\n

Technologick\u00fd posun za posledn\u00ed dek\u00e1du je p\u0159itom z\u00e1sadn\u00ed. Sou\u010dasn\u00e1 silni\u010dn\u00ed kola jsou leh\u010d\u00ed, tu\u017e\u0161\u00ed a p\u0159edev\u0161\u00edm aerodynami\u010dt\u011bj\u0161\u00ed ne\u017e jejich p\u0159edch\u016fdci. Standardem se stalo bezdr\u00e1tov\u00e9 elektronick\u00e9 \u0159azen\u00ed, kotou\u010dov\u00e9 brzdy nebo integrovan\u00e9 m\u011b\u0159i\u010de v\u00fdkonu. \u0160pi\u010dkov\u00e9 sady jako Super Record od italsk\u00e9ho v\u00fdrobce Campagnolo nebo Dura-Ace Di2 od japonsk\u00e9ho Shimana samy o sob\u011b stoj\u00ed tis\u00edce eur. V\u00fdrobci kol p\u0159itom ceny t\u011bchto komponent p\u0159\u00edmo neovliv\u0148uj\u00ed, nakupuj\u00ed je od subdodavatel\u016f.<\/p>\n

\"\"<\/a>
Specialized Works Tarmac SL8 LTD aneb limitovan\u00e9 edice kola u p\u0159\u00edle\u017eitosti Tour de France 2025. Do prodeje \u0161lo p\u011bt set \u010d\u00edslovan\u00fdch kus\u016f. Foto: specialized.com<\/em><\/figcaption><\/figure>\n

V\u00fdznamnou slo\u017ekou, j\u00ed\u017e je ovliv\u0148ov\u00e1na cena kola, je profesion\u00e1ln\u00ed cyklistika. Dod\u00e1vky kol t\u00fdm\u016fm nejvy\u0161\u0161\u00ed \u00farovn\u011b nejsou jen ot\u00e1zkou presti\u017ee, ale i n\u00e1kladnou marketingovou investic\u00ed. V\u00fdrobce mus\u00ed dodat stovky kol zdarma a z\u00e1rove\u0148 \u010dasto finan\u010dn\u011b p\u0159isp\u011bt samotn\u00e9mu t\u00fdmu. Partnerstv\u00ed s elitn\u00edmi st\u00e1jemi p\u0159edstavuje milionov\u00e9 \u010d\u00e1stky ro\u010dn\u011b. Tyto n\u00e1klady se logicky prom\u00edtaj\u00ed do cen, proto\u017ee pr\u00e1v\u011b viditelnost v profesion\u00e1ln\u00edm pelotonu buduje image zna\u010dky a podporuje prodeje.<\/p>\n

\n
\"probudi-se-cyklisticky-trh-co-dava-nadeji\"\/<\/a><\/div>
\n Cyklistika<\/a>\n <\/div>\n
\n \n

Probud\u00ed se cyklistick\u00fd trh? Co d\u00e1v\u00e1 nad\u011bji?<\/span><\/h3>\n <\/a>\n <\/div>\n <\/article>\n<\/div>\n

Dal\u0161\u00edm faktorem je v\u00fdroba a logistika. \u0160pi\u010dkov\u00e9 karbonov\u00e9 r\u00e1my se z velk\u00e9 \u010d\u00e1sti vyr\u00e1b\u011bj\u00ed v Asii, zejm\u00e9na na Tchaj-wanu, kde se soust\u0159ed\u00ed know-how i v\u00fdrobn\u00ed kapacity. Transport do Evropy nebo USA prob\u00edh\u00e1 p\u0159ev\u00e1\u017en\u011b n\u00e1mo\u0159n\u00ed dopravou, kter\u00e1 v posledn\u00edch letech v\u00fdrazn\u011b zdra\u017eila. I tyto n\u00e1klady se v ur\u010dit\u00e9m obdob\u00ed prom\u00edtly do koncov\u00fdch cen.<\/p>\n

Opomenout nelze ani distribu\u010dn\u00ed s\u00ed\u0165. Tradi\u010dn\u00ed prodej p\u0159es specializovan\u00e9 prodejce znamen\u00e1 dal\u0161\u00ed mar\u017ei. Alternativn\u00ed model p\u0159\u00edm\u00e9ho prodeje, jak\u00fd vyu\u017e\u00edv\u00e1 nap\u0159\u00edklad n\u011bmeck\u00fd Canyon, dok\u00e1\u017ee cenu stla\u010dit n\u00ed\u017ee pr\u00e1v\u011b t\u00edm, \u017ee vynech\u00e1 prost\u0159edn\u00edka. Oproti tomu zna\u010dky spol\u00e9haj\u00edc\u00ed na kamenn\u00e9 obchody argumentuj\u00ed hodnotou osobn\u00edho p\u0159\u00edstupu, odborn\u00e9ho poradenstv\u00ed a n\u00e1sledn\u00e9ho servisu.<\/p>\n

Zna\u010dka a jej\u00ed p\u0159\u00edb\u011bh jsou v\u00edc ne\u017e cena kola<\/strong><\/h2>\n

A pak je tu m\u00e9n\u011b hmatateln\u00fd prvek \u2013 zna\u010dka samotn\u00e1. V cyklistice existuje jasn\u011b vn\u00edman\u00e1 hierarchie presti\u017ee. Kdy\u017e si n\u011bkdo kupuje top model, nekupuje jen materi\u00e1l a technologii. Kupuje p\u0159\u00edb\u011bh, historii v\u00edt\u011bzstv\u00ed, spojen\u00ed s profesion\u00e1ly, pocit v\u00fdjime\u010dnosti. Pak je cena kola vlastn\u011b druho\u0159ad\u00e1 p\u0159i rozhodov\u00e1n\u00ed. Podobn\u011b jako u luxusn\u00edch automobil\u016f hraje roli nejen produkt, ale i aura zna\u010dky. Bylo by naivn\u00ed tvrdit, \u017ee logo nem\u00e1 hodnotu. M\u00e1 a z\u00e1kazn\u00edci jsou ochotni za ni zaplatit.<\/p>\n

\"\"<\/a>
Colnago pat\u0159\u00ed do kategorie kol, kter\u00e1 si z\u00e1kazn\u00edci kupuj\u00ed zejm\u00e9na kv\u016fli historii zna\u010dky.<\/em><\/figcaption><\/figure>\n

Pro z\u00e1vratn\u00e9 cenovky v\u0161ak z\u016fst\u00e1v\u00e1 nejjednodu\u0161\u0161\u00ed vysv\u011btlen\u00ed: trh. Pokud by nebyla popt\u00e1vka, takov\u00e9 modely by nevznikaly. Realita ukazuje, \u017ee i p\u0159es kritiku jsou \u0161pi\u010dkov\u00e1 kola \u010dasto vyprodan\u00e1. Existuje skupina z\u00e1kazn\u00edk\u016f, kter\u00e1 je ochotna investovat do maxim\u00e1ln\u00edho v\u00fdkonu, nejnov\u011bj\u0161\u00ed technologie a presti\u017ee.<\/p>\n

\n
\"milionari-v-pelotonu-aneb-kdyz-socialni-site-vladnou-baliku\"\/<\/a><\/div>
\n Cyklistika<\/a>\n <\/div>\n
\n \n

Milion\u00e1\u0159i v pelotonu aneb kdy\u017e soci\u00e1ln\u00ed s\u00edt\u011b vl\u00e1dnou bal\u00edku<\/span><\/h3>\n <\/a>\n <\/div>\n <\/article>\n<\/div>\n

Jsou tedy kola p\u0159ehnan\u011b drah\u00e1? Z pohledu b\u011b\u017en\u00e9ho spot\u0159ebitele jist\u011b ano. Z pohledu v\u00fdrobce jde o sou\u010det n\u00e1klad\u016f na v\u00fdvoj, v\u00fdrobu, marketing, distribuci i hodnotu zna\u010dky. A p\u0159edev\u0161\u00edm o cenu, kterou je \u010d\u00e1st trhu ochotna akceptovat. Proto\u017ee kdyby nebyla, statis\u00edcov\u00e9 modely by z nab\u00eddky jednodu\u0161e zmizely.<\/p>\n","protected":false},"excerpt":{"rendered":"

350 tis\u00edc korun za jedno j\u00edzdn\u00ed kolo? \u010c\u00e1stka, za kterou lze po\u0159\u00eddit auto, dnes nen\u00ed u vrcholn\u00fdch model\u016f pro silni\u010dn\u00ed […]<\/p>\n","protected":false},"author":138,"featured_media":31010,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[2595,4553,126,4564,9,4563],"global-categories":[411],"class_list":["post-32651","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-rady-tipy","tag-cena-kola","tag-cyklisticky-trh","tag-cyklistika","tag-proc-jsou-kola-draha","tag-silnicni-cyklistika","tag-silnicni-kola","global-categories-cycling"],"yoast_head":"\nPro\u010d jsou \u0161pi\u010dkov\u00e1 silni\u010dn\u00ed kola tak drah\u00e1? | \u0160koda We Love Cycling - \u010cesk\u00e1 republika<\/title>\n<meta name=\"description\" content=\"350 tis\u00edc korun za jedno j\u00edzdn\u00ed kolo? \u010c\u00e1stka, za kterou lze po\u0159\u00eddit auto, dnes nen\u00ed u vrcholn\u00fdch model\u016f pro silni\u010dn\u00ed kola jako Tarmac SL8 od americk\u00e9 zna\u010dky Specialized nebo 795 Blade RS od francouzsk\u00e9ho v\u00fdrobce Look v\u00fdjimkou. Pro \u010d\u00e1st ve\u0159ejnosti je to nepochopiteln\u00e9: Je to p\u0159eci jen kus karbonu. Mar\u017ee mus\u00ed b\u00fdt obrovsk\u00e1. \u010cist\u00fd marketing. Jen\u017ee skute\u010dnost je komplexn\u011bj\u0161\u00ed a ne tak \u010dernob\u00edl\u00e1, jak se m\u016f\u017ee zd\u00e1t. 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