{"id":32625,"date":"2026-02-16T05:30:02","date_gmt":"2026-02-16T03:30:02","guid":{"rendered":"https:\/\/www.welovecycling.com\/cs\/?p=32625"},"modified":"2026-02-15T19:03:14","modified_gmt":"2026-02-15T17:03:14","slug":"probudi-se-cyklisticky-trh-co-dava-nadeji","status":"publish","type":"post","link":"https:\/\/www.welovecycling.com\/cs\/2026\/02\/16\/probudi-se-cyklisticky-trh-co-dava-nadeji\/","title":{"rendered":"Probud\u00ed se cyklistick\u00fd trh? Co d\u00e1v\u00e1 nad\u011bji?"},"content":{"rendered":"

Cyklistick\u00fd pr\u016fmysl pro\u017e\u00edv\u00e1 velice turbulentn\u00ed obdob\u00ed. Mo\u017en\u00e1 nejturbulentn\u011bj\u0161\u00ed za posledn\u00ed desetilet\u00ed. Zat\u00edmco pandemie koronaviru p\u0159inesla obrovsk\u00fd boom, n\u00e1sleduj\u00edc\u00ed roky byly a jsou jako kocovina po divok\u00e9m ve\u010d\u00edrku. Bude rok 2026 zlomem? Probud\u00ed se cyklistick\u00fd trh?<\/strong><\/p>\n

Cyklistick\u00fd trh posledn\u00edch deseti let, to je horsk\u00e1 dr\u00e1ha. Od extr\u00e9mu k extr\u00e9mu. Jakmile vypukla pandemie koronaviru, cyklistika pat\u0159ila k jedn\u011bm z m\u00e1la sport\u016f, kter\u00e9 bylo mo\u017en\u00e9 provozovat. Lid\u00e9 cht\u011bli z\u016fstat v pohybu, cyklistika byla ide\u00e1ln\u00ed volbou. Prodeje byly obrovsk\u00e9. Na vrchol se dostaly v roce 2021. Prodejci tehdy v euforii objedn\u00e1vali ve velk\u00e9m. Dodavatel\u00e9 byli bezradn\u00ed. Nem\u011bli na skladech nic. V\u00fdrobci podlehli klamu a objedn\u00e1vali u dodavatel\u016f komponenty na roky dop\u0159edu. Ceny let\u011bly<\/a> do z\u00e1vratn\u00fdch v\u00fd\u0161in. Prodejci zkou\u0161eli, co z\u00e1kazn\u00edci snesou.<\/p>\n

Velk\u00fdm tah\u00e1kem prodej\u016f nav\u00edc byla elektrokola, jejich\u017e prodeje v letech 2020 a dvou n\u00e1sleduj\u00edc\u00edch cyklistick\u00fdch sezon\u00e1ch l\u00e1maly rekordy. V roce 2022 uv\u00e1d\u00ed statistiky 5,5 milionu prodan\u00fdch elektrokol v zem\u00edch Evropsk\u00e9 unie.<\/p>\n

\u0160krty se dotkly i gigant\u016f<\/strong><\/h2>\n

Kdy\u017e se situace s komponenty kone\u010dn\u011b zlep\u0161ila a sklady prodejc\u016f i dodavatel\u016f se naplnily, popt\u00e1vka \u0161la prudce dol\u016f. Trh se nasytil. Chov\u00e1n\u00ed spot\u0159ebitel\u016f se po pandemii vr\u00e1tilo k norm\u00e1lu. K tomu se p\u0159idala rostouc\u00ed inflace, dal\u0161\u00edm d\u016fvodem byla energetick\u00e1 krize. Prodejci v zoufal\u00e9 snaze udr\u017eet se nad vodou za\u010daly zlev\u0148ovat. Pot\u0159ebuj\u00ed se zbavit nadbyte\u010dn\u00fdch z\u00e1sob. Slevy se pohybuj\u00ed od dvaceti do pades\u00e1ti procent.<\/p>\n

\"\"<\/a>
Mnoho men\u0161\u00edch prodejc\u016f muselo sv\u016fj byznys zav\u0159\u00edt. Cyklistick\u00fd trh byl p\u0159esycen… Foto: profimedia<\/figcaption><\/figure>\n

Situace je tak v\u00e1\u017en\u00e1, \u017ee poznamenala cel\u00fd cyklistick\u00fd trh. Od v\u00fdrobc\u016f po prodejce. Ekonomick\u00e9 probl\u00e9my postihly i nejv\u011bt\u0161\u00ed firmy. Giganti jako Specialized, Trek, Giant \u010di Canyon vyhl\u00e1sili propou\u0161t\u011bn\u00ed, restrukturalizaci \u010di dramatick\u00e9 \u0161krty. Skon\u010dilo mnoho lok\u00e1ln\u00edch prodejc\u016f. Nebyli schopn\u00ed konkurovat slev\u00e1m velk\u00fdch \u0159et\u011bzc\u016f. Sou\u010dasn\u011b je p\u0159itom tr\u00e1pily \u00fav\u011bry za naskladn\u011bn\u00e9 zbo\u017e\u00ed z p\u0159ede\u0161l\u00fdch let.<\/p>\n

Probl\u00e9mem jsou nadm\u011brn\u00e9 z\u00e1soby. Velk\u00e9 i mal\u00e9 firmy maj\u00ed umrtven\u00fd kapit\u00e1l ve stovk\u00e1ch \u010di tis\u00edcovk\u00e1ch kol ve skladov\u00fdch z\u00e1sob\u00e1ch. Mus\u00ed platit za uskladn\u011bn\u00ed, spl\u00e1cet \u00fav\u011bry a p\u0159itom hodnota jejich nakoupen\u00fdch model\u016f kles\u00e1. V\u00fdrobn\u00ed cyklus kola trv\u00e1 od objedn\u00e1vky po doru\u010den\u00ed p\u0159ibli\u017en\u011b dvan\u00e1ct a\u017e \u010dty\u0159iadvacet m\u011bs\u00edc\u016f. Kdo p\u0159ed dv\u011bma lety cht\u011bl karbonov\u00e9 kolo \u010di elektrokolo vy\u0161\u0161\u00ed kvality za sto pades\u00e1t tis\u00edc korun a v\u00edce, mnohdy od \u00famyslu ustoupil. Kolo je zbytn\u00fd statek. Doba je nejist\u00e1. N\u00e1kup kola je snadn\u00e9 odlo\u017eit. A firmy nemaj\u00ed komu prod\u00e1vat.<\/p>\n

Cyklistick\u00fd trh se zvolna probouz\u00ed<\/strong><\/h2>\n

Jak\u00e9 jsou vyhl\u00eddky? Rok 2024 byl ozna\u010den jako rok p\u0159e\u017eit\u00ed. Minul\u00fdch dvan\u00e1ct kalend\u00e1\u0159n\u00edch m\u011bs\u00edc\u016f je ozna\u010dov\u00e1no jako \u00fasek stabilizace a restrukturalizace firem. Z\u00e1soby se dostaly na norm\u00e1ln\u00ed \u00farove\u0148. V\u00fdrobci uv\u00e1d\u00ed novinky s re\u00e1ln\u011bj\u0161\u00edmi a pro koncov\u00e9ho z\u00e1kazn\u00edka p\u0159ijateln\u011bj\u0161\u00edmi cenami. Cyklisticky trh nyn\u00ed douf\u00e1, \u017ee rok 2026 bude bodem zlomu k lep\u0161\u00edmu. Experti o\u010dek\u00e1vaj\u00ed, \u017ee cyklistick\u00fd trh se pro\u010distil.<\/p>\n

\n
\"tour-v-cesku-start-v-praze-pak-tabor-a-cesky-krumlov\"\/<\/a><\/div>
\n Silni\u010dn\u00ed cyklistika<\/a>\n <\/div>\n
\n \n

Tour v \u010cesku? Start v Praze, pak T\u00e1bor a \u010cesk\u00fd Krumlov<\/span><\/h3>\n <\/a>\n <\/div>\n <\/article>\n<\/div>\n

Sv\u011btl\u00fdm bodem a pomysln\u00fdm maj\u00e1kem pro v\u0161echny je finan\u010dn\u00ed zpr\u00e1va<\/a> spole\u010dnosti Shimano za rok 2025. Japonsk\u00e1 firma odhalila, \u017ee \u010dist\u00e9 tr\u017eby spole\u010dnosti z cyklistiky meziro\u010dn\u011b vzrostly o t\u00e9m\u011b\u0159 t\u0159i procenta, co\u017e p\u0159edstavuje n\u00e1vrat k r\u016fstu tr\u017eeb poprv\u00e9 od roku 2022.<\/p>\n

Pokud uva\u017eujete o koupi kola, aktu\u00e1ln\u00ed situace nahr\u00e1v\u00e1 spot\u0159ebitel\u016fm. Dost mo\u017en\u00e1 je nep\u0159\u00edzniv\u011bj\u0161\u00ed za posledn\u00edch deset let, proto\u017ee ceny \u0161ly dol\u016f a u star\u0161\u00edch model\u016f jsou po\u0159\u00e1d k dispozici velk\u00e9 slevy. Nav\u00edc v d\u016fsledku inovac\u00ed na nov\u00fdch modelech po vypr\u00e1zdn\u011bn\u00ed sklad\u016f budou k m\u00e1n\u00ed nov\u00e9 technologie, co by m\u011bly b\u00fdt tah\u00e1kem pro z\u00e1kazn\u00edky.<\/p>\n

Pochopiteln\u011b velk\u00fdm tah\u00e1kem budou elektrokola. Trend e-mobility v cyklistice je nezvratn\u00fd. Nav\u00edc evropsk\u00e1 m\u011bsta investuj\u00ed miliardy do budov\u00e1n\u00ed cyklostezek, co\u017e dlouhodob\u011b zvy\u0161uje po\u010det u\u017eivatel\u016f.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Cyklistick\u00fd pr\u016fmysl pro\u017e\u00edv\u00e1 velice turbulentn\u00ed obdob\u00ed. Mo\u017en\u00e1 nejturbulentn\u011bj\u0161\u00ed za posledn\u00ed desetilet\u00ed. Zat\u00edmco pandemie koronaviru p\u0159inesla obrovsk\u00fd boom, n\u00e1sleduj\u00edc\u00ed roky byly […]<\/p>\n","protected":false},"author":138,"featured_media":32627,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4018],"tags":[4556,4553,126,1070,56,4555,4554,9],"global-categories":[411],"class_list":["post-32625","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cyklistika","tag-cyklisticky-prumysl","tag-cyklisticky-trh","tag-cyklistika","tag-elektrokola","tag-horska-cyklistika","tag-krize-cykloprumyslu","tag-prodeje-kol","tag-silnicni-cyklistika","global-categories-cycling"],"yoast_head":"\nProbud\u00ed se cyklistick\u00fd trh? 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Zat\u00edmco pandemie koronaviru p\u0159inesla obrovsk\u00fd boom, n\u00e1sleduj\u00edc\u00ed roky byly a jsou jako kocovina po divok\u00e9m ve\u010d\u00edrku. Bude rok 2026 zlomem? 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