{"id":31399,"date":"2025-10-27T16:20:11","date_gmt":"2025-10-27T14:20:11","guid":{"rendered":"https:\/\/www.welovecycling.com\/cs\/?p=31399"},"modified":"2025-10-27T16:22:00","modified_gmt":"2025-10-27T14:22:00","slug":"cyklisticky-skok-do-jine-dimenze","status":"publish","type":"post","link":"https:\/\/www.welovecycling.com\/cs\/2025\/10\/27\/cyklisticky-skok-do-jine-dimenze\/","title":{"rendered":"Cyklistick\u00fd skok do jin\u00e9 dimenze"},"content":{"rendered":"

Byl to zb\u011bsil\u00fd kvap\u00edk. Pouh\u00e9 \u010dty\u0159i m\u011bs\u00edce m\u011bli z\u00e1stupci \u0160koda Auto, aby v\u0161e nachystali p\u0159ed prvn\u00edm zapojen\u00edm automobilky do nejv\u011bt\u0161\u00edho cyklistick\u00e9ho z\u00e1vodu planety. Spojen\u00ed s Tour de France v l\u00e9t\u011b 2004 bylo n\u00e1vratem ke ko\u0159en\u016fm. V\u017edy\u0165 na za\u010d\u00e1tku fungov\u00e1n\u00ed mladoboleslavsk\u00e9 spole\u010dnosti byl bicykl…<\/strong><\/p>\n

Druh\u00fd b\u0159eznov\u00fd den na vyhl\u00e1\u0161en\u00e9m autosalonu v \u017denev\u011b \u0160koda Auto odtajnila novou generaci vozu \u0160koda Octavia. Tak trochu v tichosti p\u0159edseda p\u0159edstavenstva automobilky Detlef Wittig a \u0159editel cyklistick\u00e9 Tour de France Jean-Marie Leblanc podepsal kontrakt, kter\u00fd vstoupil v platnost u\u017e od nadch\u00e1zej\u00edc\u00edho ro\u010dn\u00edku a zahrnoval tehdy je\u0161t\u011b dal\u0161\u00edch jeden\u00e1ct cyklistick\u00fdch z\u00e1vod\u016f spadaj\u00edc\u00edch pod po\u0159adatelskou agenturu Amaury Sport Organisation (A.S.O.). Tour de France 2004 p\u0159itom startovala u\u017e 3. \u010dervence!<\/p>\n

„P\u0159es prodejn\u00edho z\u00e1stupce zodpov\u011bdn\u00e9ho za region Francie, Jean-Luc Barbier se jmenoval, jsme v prosinci 2003 z\u00edskali informaci, \u017ee bude voln\u00e1 pozice autopartnera a jednoho z hlavn\u00edch sponzor\u016f Tour de France,“ vypravuje tehdej\u0161\u00ed koordin\u00e1torka kooperac\u00ed a sponzoringu Simona Tomanov\u00e1.<\/p>\n

N\u00e1vrat ke ko\u0159en\u016fm<\/strong><\/h2>\n

\u0160koda podporovala hokej. Byla hlavn\u00edm partnerem mistrovstv\u00ed sv\u011bta. Ov\u0161em mo\u017enost spojen\u00ed s cyklistikou p\u0159edstavovalo vstup do \u00fapln\u011b jin\u00e9 dimenze. V\u017edy\u0165 odhady hovo\u0159\u00ed o des\u00edtk\u00e1ch milion\u016f div\u00e1k\u016f pod\u00e9l silnic p\u0159i ka\u017ed\u00e9m ro\u010dn\u00edku Grande Boucle a v roce 2023 u televizn\u00edch obrazovek z\u00e1vod sledovaly 3,5 miliardy div\u00e1k\u016f! Po mistrovstv\u00ed sv\u011bta ve fotbale 2022 a olympijsk\u00fdch hr\u00e1ch v Pa\u0159\u00ed\u017ei 2024 (shodn\u011b p\u011bt miliard sleduj\u00edc\u00edch) p\u0159edstavuje bitva o \u017elut\u00fd trikot t\u0159et\u00ed nejsledovan\u011bj\u0161\u00ed sportovn\u00ed ud\u00e1lost v historii sportu.<\/p>\n

Tehdy se m\u00edsto v kolon\u011b Tour de France uvolnilo, proto\u017ee partner zpod Apeninsk\u00e9ho poloostrova u\u017e o pozici nem\u011bl z\u00e1jem. \u201eTour byla velk\u00e1 \u0161ance propojit se s celosv\u011btov\u00fdm sportovn\u00edm podnikem. Byla to cesta dostat se do pov\u011bdom\u00ed Francie, It\u00e1lie, \u0160pan\u011blska, kde zn\u00e1most \u0160kody nebyla takov\u00e1, zato je tam popul\u00e1rn\u00ed cyklistika. Perfektn\u011b to do sebe zapadalo,“ vysv\u011btluje Tomanov\u00e1 s odkazem na glob\u00e1ln\u00ed dosah Tour de France.<\/p>\n

\"\"<\/a><\/p>\n

Vidina nav\u00fd\u0161en\u00ed vizibility zna\u010dky \u0160koda Auto a pos\u00edlen\u00ed celosv\u011btov\u00e9 image bylo p\u0159\u00edslibem nav\u00fd\u0161en\u00ed prodej\u016f. Tak\u017ee \u0161\u00e9fov\u00e9 mladoboleslavsk\u00e9 tov\u00e1rny souhlasili s podpisem kontraktu. \u201eP\u0159i zva\u017eov\u00e1n\u00ed vstupu do podobn\u00fdch projekt\u016f ohodnocujete potenci\u00e1ln\u00ed p\u0159\u00ednos a viditelnost zna\u010dky v\u010detn\u011b medi\u00e1ln\u00ed hodnoty prezentace. A ta samoz\u0159ejm\u011b mus\u00ed p\u0159evy\u0161ovat investici,\u201c vysv\u011btluje Tomanov\u00e1 z\u00e1kony reklamy.<\/p>\n

\n
\"z-kulturisty-klenot-vlci-smecky\"\/<\/a><\/div>
\n Silni\u010dn\u00ed cyklistika<\/a>\n <\/div>\n
\n \n

Z kulturisty klenot Vl\u010d\u00ed sme\u010dky<\/span><\/h3>\n <\/a>\n <\/div>\n <\/article>\n<\/div>\n

„Byla to obrovsk\u00e1 v\u00fdzva pro v\u0161echny. V\u017edy\u0165 se jednalo o vrcholnou \u00farove\u0148 cyklistiky. V\u0161e jsme za\u010dali chystat a\u017e n\u011bkdy v dubnu. Navrhovala se podoba banner\u016f, prob\u00edhala jejich v\u00fdroba. Museli jsme p\u0159ichystat hospitality program a n\u00e1\u0161 st\u00e1nek ve vesni\u010dce z\u00e1vodu na startu, kde se denn\u011b setk\u00e1vaj\u00ed nejv\u00fdznamn\u011bj\u0161\u00ed host\u00e9 z\u00e1vodu. Na v\u0161e bylo hodn\u011b m\u00e1lo \u010dasu,“ \u0161\u00e1tr\u00e1 v pam\u011bt\u00ed Tomanov\u00e1. „V\u0161echno se vym\u00fd\u0161lelo od nuly. Navrhovala se loga, kter\u00e1 jsou um\u00edst\u011bn\u00e1 t\u011bsn\u011b p\u0159ed c\u00edlovou \u010d\u00e1rou i za n\u00ed. \u0158e\u0161ilo se, aby vizibilita byla funk\u010dn\u00ed.“<\/p>\n

\u0160koda dodala p\u0159i premi\u00e9\u0159e 175 voz\u016f<\/strong><\/h2>\n

Kdy\u017e v belgick\u00e9m Lutychu 3. \u010dervence 2004 startoval 91. ro\u010dn\u00edk Tour de France, p\u0159ineslo \u0161est kilometr\u016f prologu mnoho velk\u00fdch premi\u00e9r. Tehdy je\u0161t\u011b nezn\u00e1m\u00fd mlad\u00edk Fabian Cancellara, nyn\u00ed \u010dty\u0159n\u00e1sobn\u00fd mistr sv\u011bta v \u010dasovce a dvojn\u00e1sobn\u00fd olympijsk\u00fd v\u00edt\u011bz, slavil prvn\u00ed z osmi etapov\u00fdch v\u00edt\u011bzstv\u00ed na Tour de France. Vybojoval si pozici vedouc\u00edho z\u00e1vodn\u00edka sout\u011b\u017ee o b\u00edl\u00fd dres pro nejlep\u0161\u00edho cyklistu z\u00e1vodu do 25 let, jej\u00edm\u017e partnerem byla \u0160koda Auto. Ta p\u0159i premi\u00e9\u0159e dod\u00e1vala sto sedmdes\u00e1t p\u011bt voz\u016f prost\u0159ednictv\u00edm francouzsk\u00e9ho zastoupen\u00ed. Pro \u0159editele tehdy nachystali v Mlad\u00e9 Boleslavi \u010derven\u00fd Superb prvn\u00ed generace. O \u010dty\u0159i roky pozd\u011bji jej vyst\u0159\u00eddal Superb druh\u00e9 generace.<\/p>\n

\"\"<\/a>
\u0160koda Auto je jeden z kl\u00ed\u010dov\u00fdch partner\u016f Tour de France. Foto: A.S.O.\/Charly Lopez<\/em><\/figcaption><\/figure>\n

Od l\u00e9ta 2015 se \u0160koda Auto stala partnerem zelen\u00e9ho dresu pro v\u00edt\u011bze bodovac\u00ed sout\u011b\u017ee. Do\u0161lo tak k harmonick\u00e9mu spojen\u00ed s barvou reprezentuj\u00edc\u00ed zna\u010dku. \u201eUsilovali jsme o presti\u017en\u011bj\u0161\u00ed dres,\u201c \u0159\u00edk\u00e1 Tomanov\u00e1. \u201eA proto\u017ee hlavn\u00ed barva \u0160koda Auto je zelen\u00e1, vyu\u017eili jsme p\u0159\u00edle\u017eitosti.\u201c<\/p>\n

\n
\"od-korespondaku-k-nejvetsimu-serialu-v-evrope\"\/<\/a><\/div>
\n Horsk\u00e1 cyklistika<\/a>\n <\/div>\n
\n \n

Od korespon\u010f\u00e1ku k nejv\u011bt\u0161\u00edmu seri\u00e1lu v Evrop\u011b<\/span><\/h3>\n <\/a>\n <\/div>\n <\/article>\n<\/div>\n

Na ja\u0159e 2024 do\u0161lo k prodlou\u017een\u00ed kontraktu do roku 2028. \u0160koda Auto je krom\u011b Grande Boucle<\/a> i partnerem dal\u0161\u00edch devaten\u00e1cti mezin\u00e1rodn\u00edch cyklistick\u00fdch akc\u00ed organizovan\u00fdch spole\u010dnost\u00ed A.S.O. Na v\u0161ech je po\u0159adatel\u016fm k dispozici a\u017e 250 pln\u011b elektrick\u00fdch nebo plug-in hybridn\u00edch model\u016f \u0160koda.<\/p>\n

\u0160koda Auto slav\u00ed 130 let existence. U p\u0159\u00edle\u017eitosti jubilea nachystala sto t\u0159icet sportovn\u00edch p\u0159\u00edb\u011bh\u016f spjat\u00fdch s histori\u00ed mladoboleslavsk\u00e9 automobilky. Vybran\u00e9 cyklistick\u00e9 p\u0159\u00edb\u011bhy naleznete na WeLoveCycling.cz, v\u0161ech sto t\u0159icet kapitol pak\u00a0zde<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Byl to zb\u011bsil\u00fd kvap\u00edk. Pouh\u00e9 \u010dty\u0159i m\u011bs\u00edce m\u011bli z\u00e1stupci \u0160koda Auto, aby v\u0161e nachystali p\u0159ed prvn\u00edm zapojen\u00edm automobilky do nejv\u011bt\u0161\u00edho […]<\/p>\n","protected":false},"author":138,"featured_media":26056,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1711,660],"tags":[126,9,4404,578,23],"global-categories":[411],"class_list":["post-31399","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tour-de-france","category-https-www-welovecycling-com-cs-category-zabava","tag-cyklistika","tag-silnicni-cyklistika","tag-skoda-130-let","tag-skoda-auto","tag-tour-de-france","global-categories-cycling"],"yoast_head":"\nCyklistick\u00fd skok do jin\u00e9 dimenze | \u0160koda We Love Cycling - \u010cesk\u00e1 republika %<\/title>\n<meta name=\"description\" content=\"Byl to zb\u011bsil\u00fd kvap\u00edk. 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